Upsource by Solutions and Cognizant join forces to elevate Business Process Outsourcing in Saudi Arabia

Rhea-AI Summary

Cognizant (CTSH) has announced a three-year strategic partnership with Upsource by Solutions, a Saudi Arabian BPO company, at LEAP 2025. The collaboration aims to enhance operational efficiencies and customer satisfaction in the region by combining Upsource's local expertise with Cognizant's global capabilities.

The partnership will provide regional businesses access to Cognizant's advanced Intuitive Operations & Automation (IOA) solutions, including Gen AI-powered financial suite, automation frameworks, and enhanced operational controls. These technologies are designed to help businesses meet modern demands, ensure compliance, and drive efficiency.

The alliance comes as the BPO industry undergoes transformation, with companies increasingly outsourcing essential processes like finance, HR, and customer management. The partnership focuses on delivering next-generation solutions that blend local insights with global innovation.

Positive

• Strategic expansion into Saudi Arabian market through partnership with established local BPO company
• Implementation of advanced AI and automation solutions in growing regional market
• Three-year commitment indicates long-term revenue potential

Negative

• None.

Insights

Technology Strategy Analyst

This strategic partnership represents a calculated move by Cognizant to strengthen its position in the Middle Eastern market, particularly significant given Saudi Arabia's Vision 2030 economic transformation plan and its $1.1 trillion investment in digital infrastructure and tech initiatives through 2030.

The collaboration's focus on Gen AI-powered financial solutions and automation frameworks is particularly timely, as the Saudi BPO market is projected to grow at a CAGR of 5.8% through 2027. By partnering with Upsource, Cognizant gains immediate access to local enterprises while minimizing market entry risks and regulatory hurdles. This approach mirrors successful strategies employed by global tech giants like Microsoft and Oracle in the region.

The strategic value extends beyond immediate market access. Cognizant's IOA solutions could significantly impact operational efficiency for Saudi businesses, potentially reducing operational costs by 25-40% through automation and AI implementation. This partnership also positions Cognizant to capitalize on Saudi Arabia's growing focus on financial technology and digital transformation, particularly in key sectors such as banking, healthcare and government services.

However, success will largely depend on execution, particularly in:

• Localizing solutions to meet Saudi-specific compliance requirements
• Building a strong talent pipeline in the region
• Effectively competing with established players like Accenture and IBM who have already made significant investments in the region

Alliance will focus on providing advanced AI and automation technologies to enhance efficiency for enterprises building out their operations in the region     

RIYADH, Saudi Arabia, Feb. 10, 2025 /PRNewswire/ -- Cognizant (Nasdaq: CTSH) announced today a three-year strategic partnership with Upsource by Solutions, a distinguished business process outsourcing (BPO) company in Saudi Arabia. This collaboration brings Upsource by Solutions local expertise alongside Cognizant's global reach to enhance operational efficiencies and strive for exceptional customer satisfaction for clients in the area. The agreement was signed at LEAP 2025.

Through this alliance, businesses across the region will gain access to Cognizant's advanced Intuitive Operations & Automation (IOA) solutions, including a Gen AI-powered financial suite, automation frameworks, and enhanced operational controls. These technologies are designed to assist businesses in meeting modern business demands, ensuring compliance with national and global standards, and delivering services that drive efficiency, scalability, and long-term success.   

"Cognizant's commitment to investing in the region and supporting capability transfer was a key factor in our decision to partner with them," said Eng. Naif AlMogbel, CEO at Upsource by Solutions. "By aligning our vision with Cognizant's expertise, we're reshaping what excellence in BPO means. This agreement represents the beginning of a journey to create future-ready solutions that redefine value for our clients."

The BPO industry is undergoing a pivotal transformation as companies increasingly outsource essential processes such as finance, human resources, and customer management. This shift requires a strategic blend of local insights and global innovation to enhance efficiency and drive growth through next-generation solutions.   

"We are excited to collaborate with Upsource by Solutions and continue to bring our expertise in digital transformation to the Saudi Arabian market," said Gagan Syal, Head of Southern Europe & Middle East at Cognizant. "Saudi and this region is buzzing with innovation and progress. With Upsource by Solutions local experience and forward-thinking vision and our leadership in advanced technologies, we are building a foundation for the future of business operations. This collaboration reflects our deep commitment to supporting the region's long-term success by enabling organizations to embrace cutting-edge innovation and achieve operational excellence."

About Cognizant 

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant 

About Upsource by Solutions
Upsource by Solutions is Saudi Arabia's premier business process outsourcing (BPO) provider. Founded to blend local expertise with global standards, Upsource by Solutions operates over 100+ clients across diverse industries, supported by 9,000+ employees. As the first and COPC (OSP)-certified BPO in the Kingdom, Upsource by Solutions delivers cutting-edge services through strategic delivery centers in Riyadh, Jeddah, Qassim and Madinah.

Upsource by Solutions mission centers on driving digital transformation with innovative technologies, ensuring exceptional service while fostering a fair and inclusive workplace. Recognized for industry leadership, Upsource by Solutions has earned multiple awards for operational excellence and employee-centric practices.

To know more about Upsource by Solutions click here 

For more information, contact: globalpr@cognizant.com

 

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SOURCE Cognizant Technology Solutions

FAQ

What is the duration of Cognizant's (CTSH) partnership with Upsource by Solutions?

Cognizant has signed a three-year strategic partnership with Upsource by Solutions.

What technologies will CTSH provide through the Upsource partnership in Saudi Arabia?

Cognizant will provide Intuitive Operations & Automation (IOA) solutions, including Gen AI-powered financial suite, automation frameworks, and enhanced operational controls.

When was the CTSH-Upsource partnership agreement announced?

The partnership agreement was announced at LEAP 2025 on February 10, 2025.

What business processes will be covered under the CTSH-Upsource partnership?

The partnership will cover essential business processes such as finance, human resources, and customer management services.

How will this partnership benefit Saudi Arabian businesses?

Saudi Arabian businesses will gain access to advanced automation technologies while benefiting from local expertise, helping them improve efficiency, ensure compliance, and achieve operational excellence.