Archer Roose Wines Now Available to Pop and Pour on Princess Cruises

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Princess Cruises (NYSE:CUK) has partnered with Archer Roose Wines as its first official canned wine partner, making their premium wines available fleetwide starting September 2025. The partnership features four varietals - Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc - accessible throughout the cruise experience including poolside, excursions, casinos, and room service.

The collaboration is being promoted through a new video campaign featuring Elizabeth Banks, Archer Roose Wines' Chief Creative Officer and Co-Owner. The campaign, titled "The Can for the Curious Cruiser," will be showcased across social media, YouTube, and in-cruise staterooms. This marks Archer Roose Wines' first venture into the cruise industry, expanding their presence in the travel sector.

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Partnership celebrated in new promotional spot starring critically acclaimed canned wine brand co-owner Elizabeth Banks

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Archer Roose Wines, the fast-growing canned wine brand, is now available fleetwide on Princess Cruises as its first official canned wine partner. Shipboard guests will enjoy perfect pours of Archer Roose Wines' Bubbly, Pinot Noir, Rosé and Sauvignon Blanc varietals on all voyages starting this September – whether poolside, on excursions, in casinos, via Princess' Ocean Now® and in-room delivery, at Princess Cay or at its Alaska lodges.

Elizabeth Banks, Archer Roose Wines' Chief Creative Officer and Co-Owner, will be front and center in a new promotional video christening the partnership. The spot, dubbed "The Can for the Curious Cruiser," shows how Archer Roose Wines perfectly complements the modern cruiser's time onboard, in cheeky, signature Banks style. The spot will run on social media, Princess Cruises' YouTube channel, and fleetwide in staterooms via video on demand.

"We've always been about meeting people where they are with high quality wine. Partnering with Princess Cruises extends that vision to travelers who are already on a journey of discovery," said Marian Leitner-Waldman, CEO and Founder of Archer Roose Wines. "Whether you're lounging on deck or exploring a private island, Archer Roose Wines let you raise a glass of world-class wine anytime, anywhere, without sacrificing quality or sustainability. It happens with just the pop of a top."

"Thoughtful touches and premium details make every Princess cruise truly unforgettable," said Sami Kohen, Princess Cruises Vice President of Food and Beverage. "In Archer Roose Wines, we found a partner that shares our commitment to innovation, sustainability and delighting guests. They bring the joy of premium wine to every part of the Princess experience, as part of our Love Line Premium Liquors collection."

The partnership marks the first time Archer Roose Wines will be available at sea, following years of growth in the travel sector.

Archer Roose Wines are responsibly produced, vegan, gluten-free and have no sugar added and no unnecessary additives. For more information on Archer Roose Wines and its portfolio, please visit www.archerroose.com and follow the brand on Instagram. 

About Archer Roose Wines

Archer Roose Wines, one of the fastest growing wine brands in the U.S., produces luxury wine in a can. Sourced from esteemed winemakers from around the world, Archer Roose Wines are crafted with low-intervention winemaking practices, meaning no added sugar, additives or animal by-products, for vegan and gluten free wines made with sustainably grown grapes in a perfectly portioned serve for any occasion. Its Bubbly, Bubbly Rosé, Sauvignon Blanc, Pinot Grigio, Rosé, Pinot Noir and Malbec wines can be found in restaurants, retail and entertainment venues across the country and continue to earn widespread acclaim for their quality and taste. Archer Roose Wines was the most awarded brand in the California-hosted International Canned Wine Competition and was named in Impact's esteemed 2024 "Hot Prospect" Wine List. Among the company's owners are Elizabeth Banks, who serves as the brand's Chief Creative Officer, and Constellation Brands, Inc., one of the world's leading alcohol portfolios, whose venture arm is a minority investor. To learn more, please visit www.archerroose.com and check out Archer Roose Wines' Instagram. 

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world – the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

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SOURCE Archer Roose Wines

FAQ

What wines will Princess Cruises (CUK) offer through the Archer Roose partnership?

Princess Cruises will offer four Archer Roose wine varietals: Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc, available fleetwide starting September 2025.

Where can passengers access Archer Roose Wines on Princess Cruises ships?

Passengers can enjoy Archer Roose Wines poolside, during excursions, in casinos, through Ocean Now® and in-room delivery, at Princess Cay, and at Alaska lodges.

Who is promoting the Princess Cruises and Archer Roose Wines partnership?

Elizabeth Banks, who serves as Archer Roose Wines' Chief Creative Officer and Co-Owner, is promoting the partnership through a new promotional video called 'The Can for the Curious Cruiser.'

What are the key features of Archer Roose Wines being served on Princess Cruises?

Archer Roose Wines are responsibly produced, vegan, gluten-free, and contain no added sugar or unnecessary additives.