Cunard Unveils 190 New Voyages in 2028 including Historic Four Queens Celebration

Rhea-AI Summary

Cunard (NYSE:CCL) announced its 2028 program on May 6, 2026, featuring 190 voyages across 36 countries from April 2028 to January 2029.

Highlights include the historic Four Queens Celebration in Liverpool (May 16, 2028), 125 ports including 98 UNESCO sites, 19 overnight stays, 37 late-evening departures, and new Signature Packages offering up to 30% savings.

Positive

• 190 voyages in 36 countries for 2028
• Calls at 125 ports, including 98 UNESCO World Heritage sites
• Four Queens Celebration in Liverpool on May 16, 2028
• Signature Packages offering up to 30% savings versus onboard pricing
• 19 overnight stays and 37 late‑evening departures

Negative

• None.

News Market Reaction – CUK

+6.56%

15 alerts

+6.56% Session close to close

+4.3% Peak in 1 hr 49 min

$4.87B Market Cap

8.73K Volume

In the May 6 session, CUK gained 6.56%, reflecting a notable positive market reaction. Argus tracked a peak move of +4.3% during that session. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +6.6% in the session following this news. A strong positive reaction aligns with the...

Analysis

The stock moved +6.6% in the session following this news. A strong positive reaction aligns with the scale and visibility of Cunard’s 190-voyage 2028 program and the unique Four Queens Celebration. Prior news across the Carnival family has shown mixed alignment between upbeat itinerary announcements and price moves, so sustained strength would likely depend on how investors view long-term demand versus existing leverage and recent insider net selling of 373,790 shares over the past 90 days.

Key Figures

2028 voyages: 190 voyages Countries covered: 36 countries Ports visited: 125 ports +5 more

8 metrics

2028 voyages 190 voyages Cunard 2028 program across 36 countries

Countries covered 36 countries Cunard 2028 deployment footprint

Ports visited 125 ports Global ports in 2028 program

UNESCO sites 98 UNESCO World Heritage sites Destinations included between April 2028 and January 2029

Overnight stays 19 overnight stays Extended port time in 2028 program

Late departures 37 late-evening departures Evening port calls in 2028 program

Four-Queen voyage length 40-night voyage Southampton to Civitavecchia, Apr 16–May 26, 2028

Promotional discount 10% discount Voyages booked from May 18, 2026 through June 30, 2026

Historical Context

5 past events · Latest: May 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 04	Ship debut & season	Positive	-3.6%	Star Princess debut in Seattle and expanded 2026–2027 Alaska program.
May 01	Corporate restructuring	Neutral	+0.6%	Court sanction of DLC unification and redomiciliation to Bermuda.
Apr 30	Grand voyages launch	Positive	+3.4%	Launch of two 2028 Holland America Grand Voyages with early-booking perks.
Apr 29	Awards & recognition	Positive	-2.8%	International Five Star Diamond Awards for two Princess specialty restaurants.
Apr 23	Season launch	Positive	-1.0%	Holland America’s 2026 Alaska season with new excursions and Denali investment.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent itinerary and brand announcements often generated mixed price reactions, with several positive news items followed by short-term price divergence.

Recent Company History

Over the last few weeks, Carnival-linked brands have issued several expansion and branding updates. Holland America Line announced 2028 Grand Voyages and a new Alaska season with elevated experiences, while Princess Cruises highlighted awards and the debut of Star Princess in Seattle. Corporate actions included a court-sanctioned DLC unification and redomiciliation. Market reactions were mixed, with both gains and declines on broadly positive news. Today’s Cunard 2028 deployment and product-packages update fits this pattern of long-dated itinerary announcements across the portfolio.

Key Terms

unesco world heritage sites, onboard credit

2 terms

unesco world heritage sites technical

"including 98 UNESCO World Heritage sites for its new program of voyages"

UNESCO World Heritage Sites are landmarks or areas—natural or man-made—recognized by an international body for their outstanding cultural, historical or environmental value. For investors, the designation acts like a high-profile badge that can boost tourism, local business activity and property appeal while also bringing stricter conservation rules and possible limits on development; think of it as both a popularity boost and a longer-term planning constraint.

onboard credit financial

"as well as up to $600 onboard credit for new reservations booked"

Onboard credit is a prepaid spending allowance a company gives to a customer to use during a service period — for example, purchases, upgrades, or fees while using a cruise, resort, or subscription service. For investors, it signals how a company attracts or retains customers and can affect short‑term revenue recognition and margins the same way a coupon or gift card would; generous credits can boost bookings but reduce near‑term cash receipts.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Plus, with Cunard's new Signature Packages, guests can seamlessly elevate their voyage with bundles at a remarkable value

Additional images can be found here.

VALENCIA, Calif., May 6, 2026 /PRNewswire/ -- Cunard – the British luxury cruise brand renowned for 185 years of delivering elegance at sea – has announced its 2028 program, featuring 190 extraordinary voyages in 36 countries, including the historic Four Queens Celebration in May 2028. In addition, Cunard has revealed new inclusive opportunities for guests with its new Signature Packages,

Cunard will visit 125 ports worldwide, including 98 UNESCO World Heritage sites for its new program of voyages from April 2028 to January 2029. The program also includes 19 overnight stays and 37 late-evening departures, giving guests even more opportunities to immerse themselves in bucket list destinations.

In addition, a landmark moment will take place in Liverpool in May 2028 where all four Cunard Queens will unite for the first time, offering guests the rare opportunity to be part of history during one of the Four Queens Celebration voyages.

In another first for the brand, guests can experience the elegance of all four Cunard Queens in one single journey. Cunard's Queen-to-Queen voyages, a collection of back-to-back sailings, allow guests to combine voyages on board two, three or four Queens in one extended luxury adventure.

The four-Queen 40-night voyage from Southampton to Civitavecchia (for Rome), from April 16, 2028 to May 26, 2028, takes in the Norwegian Fjords, explores Europe's best ports, and joins the landmark Four Queens Celebration in Liverpool.

Additional program highlights include iconic Transatlantic Crossings, Independence Day celebrations in Boston, a variety of itineraries to Europe from Southampton, and four fleet maiden calls for Queen Victoria including Aberdeen in Scotland, Olbia and Taranto in Italy, and Måløy in Norway.

Katie McAlister, President of Cunard, said, "Our new voyage collection is one of the most exciting programs we've ever launched. From the historic moment all four Queens meet in Liverpool on May 16, 2028 to the extraordinary breadth of destinations we will visit. We have thoughtfully curated these voyages to give our guests more time in port, and the chance to explore the world with the signature elegance and sense of occasion that defines Cunard."

Queen Mary 2

The world's only ocean liner, Queen Mary 2, offers her signature Cunard experience on iconic Transatlantic Crossings, including her first-ever eastbound crossing from New York to Liverpool for the Four Queens Celebration.

Beyond the Atlantic, Cunard's flagship will offer voyages around the Mediterranean, Northern Europe, Canada and the Caribbean.

Highlights include an overnight stay in Boston for Independence Day celebrations, a return to Gaspé, Canada, for the first time in 11 years, a North Cape voyage in Norway and an overnight stay in Tromsø, Norway during a Northern Lights voyage.

Queen Victoria

Sailing roundtrip from Southampton, Queen Victoria's 2028 program focuses on immersive European itineraries.

Travel north to Scandinavia and Northern Europe, where overnight stays in Stockholm, Reykjavík, Oslo, and Copenhagen provide extended time ashore, while late evening departures within the Arctic Circle offer exceptional opportunities to witness the spectacular Northern Lights.

For warmer escapes, Queen Victoria will call at Mediterranean destinations for the first time in more than a decade, calling at destinations including Albania, Cyprus, Turkey, and Tunisia, alongside the fleet maiden visits to Olbia and Taranto in Italy.

Queen Elizabeth

Queen Elizabeth will spend summer 2028 exploring the Mediterranean. From Croatia and Montenegro to Greece, guests can discover sun-washed coastlines, turquoise waters, and cultures shaped by centuries of history, cuisine and tradition.

Highlights include a maiden visit to Bari, the capital of Puglia, Italy, and an overnight stay in Istanbul, with a chance to see the city's historic landmarks, including the Hagia Sophia illuminated after dark.

Queen Anne

Cunard's newest ship, Queen Anne, will begin her 2028 season in Scandinavia and Northern Europe, including a spectacular overnight stay in Liverpool for the Four Queens Celebration.

Sailing from Southampton, she will offer a variety of seven-night roundtrip voyages alternating between Norway's dramatic fjords and sunlit escapes to France, Spain and Portugal, including a maiden call to Le Verdon, the gateway to Bordeaux's renowned wine region.

Guests can enjoy overnight stays in Oslo, Copenhagen and Lisbon, as well as late-evening departures from La Palma and La Rochelle. Longer voyages include Arctic explorations and extended Canary Islands itineraries. 

Early Access and Additional Savings

Cunard World Club members will enjoy exclusive early access to The Four Queens Celebration voyages from 9 a.m. EST on Monday May 18, 2026 and all new voyages from 9 a.m. EST on Tuesday May 19, 2026, before all bookings are on sale to all guests from 9 a.m. EST on Wednesday May 20, 2026.

Guests can also enjoy a 10% discount on these new voyages booked from May 18, 2026 through June 30, 2026, as well as up to $600 onboard credit for new reservations booked from May 18 through September 9, 2026.*

Cunard's New Signature Packages

Cunard's new Signature Packages** now offer guests the ease of inclusive travel and a seamless way to elevate each voyage. The two new packages – the Signature Package and Premium Signature Package – bundle essential extras into one simple upgrade, delivering savings of up to 30% compared to on board pricing. Both packages include Wi-Fi, drinks and dining credit for specialty restaurants, creating an effortless way for guests to make the most of their time at sea.

For more information about Cunard, Grill Suites and to book a voyage or add a Signature Package, contact your Travel Advisor, call Cunard at 1-800-728-6273 or visit www.cunard.com.  

Travel Advisors interested in further information on Cunard voyages, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273. 

*Introductory offer terms and conditions can be found here
**Full terms and conditions for Signature Packages can be found here.

About Cunard  
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840.

The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE: CCL) (LSE: CCL) (NYSE: CUK).

Photography  
Photos are available in our image library, Asset Bank:  https://cunard.assetbank-server.com/  

Please note, once directed to the page you will need to "Register for an account." Your request may take up to 24 hours for approval to access the library of assets. You will be notified via email to complete your registration.  

Social Media  
Facebook: www.facebook.com/cunard  
Twitter: www.twitter.com/cunardline  
YouTube: www.youtube.com/wearecunard  
Instagram: www.instagram.com/cunardline  

Photo: https://mma.prnewswire.com/media/2973809/CUNARD_QUEEN_VICTORIA.jpg
Logo: https://mma.prnewswire.com/media/2869361/5956346/Cunard_logo.jpg

 

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SOURCE Cunard

FAQ

What is Cunard announcing for 2028 voyages (CCL)?

Cunard announced 190 voyages from April 2028 to January 2029. According to Cunard, the program visits 125 ports including 98 UNESCO World Heritage sites, with 19 overnight stays and 37 late-evening departures for extended time ashore.

When and what is the Four Queens Celebration on Cunard (CCL)?

The Four Queens Celebration occurs in Liverpool on May 16, 2028. According to Cunard, it marks the first time all four Queens will unite, with related voyages and a 40-night Queen-to-Queen itinerary available around that date.

What are Cunard's new Signature Packages and their savings (CCL)?

Signature Packages bundle Wi-Fi, drinks, and dining credit with savings up to 30%. According to Cunard, two tiers—Signature and Premium Signature—offer inclusive extras and savings compared with individual onboard pricing.

How can Cunard World Club members access 2028 bookings (CCL)?

World Club members get early access starting 9 a.m. EST May 18, 2026. According to Cunard, general bookings open 9 a.m. EST May 20, 2026, with a 10% booking discount through June 30, 2026, and up to $600 onboard credit on select dates.

Which Cunard ships feature notable 2028 itineraries and highlights (CCL)?

Queen Mary 2, Queen Victoria, Queen Elizabeth, and Queen Anne feature key itineraries in 2028. According to Cunard, highlights include Transatlantic crossings, fleet maiden calls, overnight city stays, Northern Lights voyages, and the Queen-to-Queen 40-night journey.