Luxury Bookings Drive Strong Trading Following Cunard's 2027 Programme Launch

Rhea-AI Summary

Cunard (NYSE:CUK) has reported exceptional booking performance following the launch of its 2027 programme, with a 55% increase in nights booked during the first week compared to the 2026 launch. The luxury cruise line saw remarkable growth across markets, with bookings up 50% in the UK and over 100% in North America.

The company's luxury segment showed particular strength, with Queens Grill and Princess Grill suite bookings surging over 100%. The new programme features 195 new itineraries across its fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028, including 93 UNESCO World Heritage sites.

Notably, three Cunard ships will offer roundtrip voyages from the UK for the first time since 2018, increasing Southampton departure capacity by 54% year-over-year.

Positive

• 55% increase in nights booked for 2027 programme compared to 2026 launch
• Luxury suite bookings (Queens Grill and Princess Grill) doubled year-over-year
• North American bookings increased by over 100%
• 54% increase in Southampton departure capacity
• Expanded itinerary offering with 195 new routes across 115 destinations

Negative

• None.

SOUTHAMPTON, England, July 7, 2025 /PRNewswire/ -- Cunard has reported a significant uplift in demand following the launch of its 2027 programme, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch.

Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America.

There has also been a notable surge in demand for Cunard's most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard's distinctive Grills experience.

Queen Mary 2's Transatlantic Crossings continue to perform strongly. This iconic route remains one of Cunard's most popular and continues to attract strong interest from guests around the world.

Summer 2027 programme

Cunard's latest programme of extraordinary voyages boasts 195 new itineraries across its iconic fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028.

The new itineraries include 93 UNESCO World Heritage sites. And with 18 overnight port calls and 33 late-evening departures, the programme offers even more opportunities to explore the world.

The programme offers more variety and choice than ever before, with three of Cunard's iconic Queens offering roundtrip voyages from the UK for the first time since 2018 – increasing the capacity of Southampton departures by 54% year on year.

Katie McAlister, President of Cunard, said: "We're delighted with the response to our 2027 launch. It's wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience. Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special."

To find out more or to book a voyage, visit www.cunard.com.

Notes to Editors

Social Media 

Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline 
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline 

ABOUT CUNARD: 

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE: CCL) (LSE: CCL) (NYSE: CUK) .

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SOURCE Cunard

FAQ

What was the booking increase for Cunard's 2027 cruise programme?

Cunard reported a 55% increase in nights booked during the first seven days compared to the 2026 programme launch.

How many new itineraries does Cunard's 2027 programme include?

Cunard's 2027 programme includes 195 new itineraries visiting 115 destinations in 32 countries between April 2027 and January 2028.

What was the increase in Cunard's North American bookings for 2027?

Cunard's North American bookings increased by more than 100% compared to the previous year's launch period.

How much did Cunard's luxury suite bookings increase for 2027?

Bookings for Cunard's Queens Grill and Princess Grill luxury suites increased by over 100% compared to the same launch period last year.

How many UNESCO World Heritage sites will Cunard visit in its 2027 programme?

Cunard's 2027 programme includes visits to 93 UNESCO World Heritage sites across its itineraries.