Luxury Bookings Drive Strong Trading Following Cunard's 2027 Programme Launch
Cunard (NYSE:CUK) has reported exceptional booking performance following the launch of its 2027 programme, with a 55% increase in nights booked during the first week compared to the 2026 launch. The luxury cruise line saw remarkable growth across markets, with bookings up 50% in the UK and over 100% in North America.
The company's luxury segment showed particular strength, with Queens Grill and Princess Grill suite bookings surging over 100%. The new programme features 195 new itineraries across its fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028, including 93 UNESCO World Heritage sites.
Notably, three Cunard ships will offer roundtrip voyages from the UK for the first time since 2018, increasing Southampton departure capacity by 54% year-over-year.
Cunard (NYSE:CUK) ha registrato un'eccezionale performance di prenotazioni dopo il lancio del suo programma 2027, con un aumento del 55% delle notti prenotate nella prima settimana rispetto al lancio del 2026. La compagnia di crociere di lusso ha visto una crescita notevole in tutti i mercati, con prenotazioni in aumento del 50% nel Regno Unito e oltre il 100% in Nord America.
Il segmento di lusso dell'azienda ha mostrato una forza particolare, con le prenotazioni delle suite Queens Grill e Princess Grill che sono aumentate di oltre il 100%. Il nuovo programma presenta 195 nuovi itinerari in tutta la flotta, visitando 115 destinazioni in 32 paesi tra aprile 2027 e gennaio 2028, inclusi 93 siti Patrimonio dell'Umanità UNESCO.
Da segnalare che tre navi Cunard offriranno viaggi di andata e ritorno dal Regno Unito per la prima volta dal 2018, aumentando la capacità di partenza da Southampton del 54% rispetto all'anno precedente.
Cunard (NYSE:CUK) ha reportado un desempeño excepcional en reservas tras el lanzamiento de su programa 2027, con un aumento del 55% en noches reservadas durante la primera semana en comparación con el lanzamiento de 2026. La línea de cruceros de lujo experimentó un crecimiento notable en todos los mercados, con reservas que aumentaron un 50% en el Reino Unido y más del 100% en Norteamérica.
El segmento de lujo de la compañía mostró una fortaleza particular, con las reservas de suites Queens Grill y Princess Grill que se dispararon más del 100%. El nuevo programa incluye 195 nuevos itinerarios en toda su flota, visitando 115 destinos en 32 países entre abril de 2027 y enero de 2028, incluyendo 93 sitios Patrimonio de la Humanidad por la UNESCO.
Es notable que tres barcos de Cunard ofrecerán viajes de ida y vuelta desde el Reino Unido por primera vez desde 2018, aumentando la capacidad de salidas desde Southampton en un 54% interanual.
Cunard (NYSE:CUK)는 2027년 프로그램 출범 이후 탁월한 예약 실적을 보고했으며, 2026년 출범과 비교해 첫 주 예약된 숙박일수가 55% 증가했습니다. 이 럭셔리 크루즈 라인은 모든 시장에서 눈에 띄는 성장을 보였으며, 영국에서 예약이 50%, 북미에서는 100% 이상 증가했습니다.
회사의 럭셔리 부문은 특히 강세를 보였는데, Queens Grill과 Princess Grill 스위트 예약이 100% 이상 급증했습니다. 새로운 프로그램은 함대 전반에 걸쳐 195개의 신규 일정을 포함하며, 2027년 4월부터 2028년 1월까지 32개국 115개 목적지를 방문하고, 그중 93곳은 유네스코 세계문화유산입니다.
특히, 3척의 Cunard 선박이 2018년 이후 처음으로 영국 출발 왕복 여행을 제공하며, 사우샘프턴 출발 용량이 전년 대비 54% 증가합니다.
Cunard (NYSE:CUK) a annoncé des performances exceptionnelles en matière de réservations suite au lancement de son programme 2027, avec une augmentation de 55% des nuits réservées lors de la première semaine par rapport au lancement de 2026. La compagnie de croisière de luxe a connu une croissance remarquable sur tous les marchés, avec des réservations en hausse de 50% au Royaume-Uni et de plus de 100% en Amérique du Nord.
Le segment luxe de la société a montré une vigueur particulière, avec une augmentation de plus de 100% des réservations de suites Queens Grill et Princess Grill. Le nouveau programme comprend 195 nouveaux itinéraires à travers sa flotte, visitant 115 destinations dans 32 pays entre avril 2027 et janvier 2028, dont 93 sites du patrimoine mondial de l'UNESCO.
Notamment, trois navires Cunard proposeront des croisières aller-retour au départ du Royaume-Uni pour la première fois depuis 2018, augmentant la capacité de départ de Southampton de 54% en glissement annuel.
Cunard (NYSE:CUK) hat nach dem Start seines Programms für 2027 eine herausragende Buchungsleistung gemeldet, mit einem 55%igen Anstieg der gebuchten Nächte in der ersten Woche im Vergleich zum Start 2026. Die Luxuskreuzfahrtlinie verzeichnete in allen Märkten bemerkenswertes Wachstum, mit Buchungen, die im Vereinigten Königreich um 50% und in Nordamerika um über 100% zunahmen.
Das Luxussegment des Unternehmens zeigte besondere Stärke, wobei die Buchungen für Queens Grill- und Princess Grill-Suiten um über 100% anstiegen. Das neue Programm umfasst 195 neue Routen in der gesamten Flotte, die zwischen April 2027 und Januar 2028 115 Ziele in 32 Ländern ansteuern, darunter 93 UNESCO-Welterbestätten.
Bemerkenswert ist, dass drei Cunard-Schiffe erstmals seit 2018 Rundreisen ab Großbritannien anbieten und die Abfahrtskapazität ab Southampton um 54% im Jahresvergleich erhöhen.
- 55% increase in nights booked for 2027 programme compared to 2026 launch
- Luxury suite bookings (Queens Grill and Princess Grill) doubled year-over-year
- North American bookings increased by over 100%
- 54% increase in Southampton departure capacity
- Expanded itinerary offering with 195 new routes across 115 destinations
- None.
Insights
Cunard's 2027 program launch shows exceptional booking growth and surging premium suite demand, indicating strong luxury travel recovery and consumer confidence.
Cunard's latest booking figures represent a remarkable 55% year-over-year increase in nights booked during the crucial first-week launch period, significantly outpacing industry averages. The growth disparity between markets—
Most telling is the over
The early booking momentum for 2027 itineraries—nearly two years in advance—signals robust long-term consumer confidence in both the Cunard brand and the premium cruise sector generally. The continued strength of the iconic Transatlantic Crossings, despite being a premium-priced product, further validates the company's luxury positioning strategy. This booking performance suggests Cunard is successfully capitalizing on pent-up demand for high-end travel experiences while effectively differentiating its luxury offerings in an increasingly competitive market.
Both the
There has also been a notable surge in demand for Cunard's most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over
Queen Mary 2's Transatlantic Crossings continue to perform strongly. This iconic route remains one of Cunard's most popular and continues to attract strong interest from guests around the world.
Summer 2027 programme
Cunard's latest programme of extraordinary voyages boasts 195 new itineraries across its iconic fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028.
The new itineraries include 93 UNESCO World Heritage sites. And with 18 overnight port calls and 33 late-evening departures, the programme offers even more opportunities to explore the world.
The programme offers more variety and choice than ever before, with three of Cunard's iconic Queens offering roundtrip voyages from the
Katie McAlister, President of Cunard, said: "We're delighted with the response to our 2027 launch. It's wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience. Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special."
To find out more or to book a voyage, visit www.cunard.com.
Notes to Editors
Social Media
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ABOUT CUNARD:
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in
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