GoPro, Inc. develops camera hardware, mounts, accessories, applications, subscriptions and services for immersive image capture. News about GPRO commonly centers on new camera systems such as HERO, MAX and MISSION, imaging processors such as GP3, accessory ecosystems, product availability, industry awards and use cases in sports, content creation, aerospace and other demanding environments.
Company updates also cover earnings communications, direct and partner distribution, subscriber offers, collaborations with media and sports organizations, and efforts to extend GoPro technology into specialized markets including defense and aerospace. These releases connect product design, rugged-camera performance, software and services to the company's consumer and professional imaging business.
GoPro (Nasdaq: GPRO) is showcasing its MISSION 1 Series cameras at DEMA Show 2026, held November 3–6 in New Orleans. A $779.99 MISSION 1 PRO dive bundle available to attendees includes a dual battery charger, free dive housing and a PADI Distinctive Specialty course.
GoPro and PADI are hosting hands-on training courses November 3–5. GoPro also plans to work with Scuba Schools International on training, content and a GoPro specialty course for divers, with SSI managing curriculum standards and delivery through its instructor network.
GoPro (GPRO) launched PolarPro-made close-up filters for its MISSION 1 and MISSION 1 PRO cameras, available globally at GoPro.com.
The standalone Close-Up Filter costs $49.99, while the Close-Up Filter Set costs $99.99. The standalone option uses a +0.5 diopter, a lens attachment for closer focusing; the set includes +0.5, +1 and +2 strengths. The filters slide over the camera lens or an ND filter and use fixed focus without adjustment. Compatibility also includes MISSION 1 PRO Grip, Creator and Ultimate Creator Editions.
GoPro (GPRO) premiered “The Line Above,” a six-part original series following athlete Matthias Giraud’s ski BASE descent above Chamonix. The series follows his two-year mission on the north face of the Aiguille du Plan in the French Alps. On May 26, 2026, Giraud descended the face and completed a ski BASE jump, opening his parachute after skiing off its bottom ice formation.
The GoPro and Thule production is directed by Stefan Laude and written by Laude and Giraud. Episode 1 is available on the GoPro Snow YouTube channel, with new episodes every Wednesday through Nov. 25.
GoPro (GPRO) announced that its MISSION 1 PRO ILS camera was named to TIME's Best Inventions of 2026 list. The recognition marks the MISSION 1 Series' 14th industry award from 12 publications since launching earlier this year. TIME's annual list includes 300 inventions, evaluated on originality, efficacy, ambition and impact.
The interchangeable-lens camera is available globally at $699.99 MSRP. Annual GoPro Premium and Premium+ subscribers can save $100 at GoPro.com, with subscriber pricing available only upon subscription renewal.
GoPro (NASDAQ: GPRO) has filed a preliminary proxy statement with the SEC for its proposed merger with Starman Optical. Both companies reaffirmed their commitment to completing the transaction on the previously announced terms as quickly as possible; the merger remains proposed.
GoPro also amended its 2025 annual report and first- and second-quarter 2026 reports to restate financial statements for errors involving warrant accounting and valuation and measurement of an embedded conversion derivative liability. The adjustments are non-cash and do not affect previously reported revenue or operating cash flows for the affected periods. The errors and restatement constituted defaults or events of default under its credit facilities, convertible debentures and senior secured notes. GoPro obtained default waivers under each.
GoPro (GPRO) released free updates for MISSION 1 Series cameras, adding faster photography controls, app monitoring tools and anamorphic lens support. The camera firmware adds continuous capture of more than 100 photos at 12MP or more than 20 RAW photos at 50MP. GoPro describes the updated shutter response as zero-lag; results vary with shooting conditions, settings and microSD card performance.
The free MISSION Monitor app update adds four exposure tools and wireless camera connectivity, and requires iOS 18 or later. Updated GoPro Labs public beta firmware adds anamorphic lens support to MISSION 1 PRO ILS. An on-camera preview that corrects the squeezed image for the rear screen is coming soon.
GoPro (GPRO) announced on September 24, 2026, that its MISSION 1 series had earned 11 awards from 10 publications.
The honors cover MISSION 1, MISSION 1 PRO and MISSION 1 PRO ILS. WIRED named MISSION 1 PRO its Best Overall Action Camera and scored it 9 out of 10. SlashGear named MISSION 1 PRO Best Action Camera and MISSION 1 PRO ILS Best Camera. The series uses a 50MP 1-inch sensor and GP3 processor and supports 8K60 video. MISSION 1 PRO ILS is GoPro's first camera with an interchangeable lens mount.
All six series configurations are available now at GoPro.com and retailers globally. List prices range from $599.99 for MISSION 1 to $1,199.99 for MISSION 1 PRO Ultimate Creator Edition. The respective prices for existing yearly GoPro subscribers upon subscription renewal are $499.99 and $1,049.99. The free MISSION Monitor app is available for iPhone and iPad devices running iOS 18 or later.
GoPro (NASDAQ:GPRO) agreed to merge with privately held optical-photonics firm Starman Optical under a definitive merger agreement. GoPro shareholders are expected to receive an aggregate cash payment of $285 million, or $1.14 per share, subject to adjustment based on net working capital at closing, and will retain approximately 10% of the combined company’s outstanding shares. Approximately $92 million of GoPro’s outstanding debt will be repaid at closing, leaving a substantially debt‑free balance sheet.
According to GoPro, the company will remain publicly listed on Nasdaq, continue supporting its existing consumer products and subscription/cloud platform, and add Starman’s U.S.-made optical transceivers to expand into AI data center, government, defense and aerospace markets. The transaction has been approved by both companies’ boards and is expected to close by year‑end 2026, subject to regulatory and stockholder approvals and customary conditions.
GoPro (NASDAQ: GPRO) launched MISSION 1 PRO ILS, an ultra‑compact interchangeable‑lens 8K cinema camera built around a 50MP 1" sensor and GP3 processor. According to GoPro, it supports Micro Four Thirds lenses, up to 8K60 and 4K240 video, 10‑bit Log, and advanced focus tools.
MISSION 1 PRO ILS is available for pre‑order at GoPro.com at $699.99 MSRP or $599.99 for GoPro subscribers, with global retail availability from September 2. GoPro also introduced the free MISSION Monitor iOS app, and temporarily discounted other MISSION 1 Series cameras by $100 at GoPro.com.
GoPro (NASDAQ:GPRO) reported Q2 2026 revenue of $104.9 million, down 31% year-over-year, with hardware revenue of $76.0 million and subscription and services revenue of $29.0 million, up 10.6% and representing 28% of total revenue. Sell-through was approximately 291,000 camera units, down 38%.
GAAP gross margin was 30.2%, including a $19 million tariff-refund benefit and a $15 million component-commitment charge; non-GAAP gross margin was 30.4%. GAAP net loss widened to $51.0 million (–$0.30 per share), and non-GAAP net loss to $35.8 million (–$0.21). Adjusted EBITDA was a negative $29.5 million.
Subscription metrics improved, with a record 69% attach rate and higher ARPU. GoPro launched its new MISSION 1 PRO and MISSION 1 compact cinema cameras globally, and the board authorized a process in May to evaluate a potential sale and other strategic alternatives.