GoPro MISSION 1 Series Earns 11 Top Industry Awards for Image Quality, Performance and Innovation

The six available camera configurations range from $599.99 to $1,199.99 at listed retail prices.

Rhea-AI Summary

GoPro (GPRO) announced on September 24, 2026, that its MISSION 1 series had earned 11 awards from 10 publications.

The honors cover MISSION 1, MISSION 1 PRO and MISSION 1 PRO ILS. WIRED named MISSION 1 PRO its Best Overall Action Camera and scored it 9 out of 10. SlashGear named MISSION 1 PRO Best Action Camera and MISSION 1 PRO ILS Best Camera. The series uses a 50MP 1-inch sensor and GP3 processor and supports 8K60 video. MISSION 1 PRO ILS is GoPro's first camera with an interchangeable lens mount.

All six series configurations are available now at GoPro.com and retailers globally. List prices range from $599.99 for MISSION 1 to $1,199.99 for MISSION 1 PRO Ultimate Creator Edition. The respective prices for existing yearly GoPro subscribers upon subscription renewal are $499.99 and $1,049.99. The free MISSION Monitor app is available for iPhone and iPad devices running iOS 18 or later.

Key Figures

Industry awards: 11 awards Awarding publications: 10 publications Sensor resolution: 50MP +1 more

Industry awards

11 awards

MISSION 1 Series recognition

Awarding publications

10 publications

MISSION 1 Series recognition

Sensor resolution

50MP

MISSION 1 Series camera sensor

Video capability

8K60

MISSION 1 Series video

Key Terms

micro four thirds, 10-bit log

2 terms

micro four thirds technical

"the Micro Four Thirds™ mount unlocks in GoPro's first interchangeable-lens camera"

Micro Four Thirds is a camera system standard that defines sensor size and a shared lens mount, allowing interchangeable lenses to work across compatible cameras. For investors, it signals a company’s product strategy: devices using this standard are typically smaller and lighter than full-frame cameras, often cheaper to produce and buy, and tap into an existing ecosystem of lenses—factors that affect manufacturing costs, pricing power, and market appeal.

10-bit log technical

"crediting 8K60 recording, 10-bit log color"

A 10-bit log is a digital video or image encoding format that records color and brightness using 10 bits per channel combined with a logarithmic (log) brightness curve; that lets a camera or file store many more subtle shades and a wider dynamic range than standard 8-bit, making it easier to adjust exposure and color in post-production. For investors, it signals a product’s technical capability and affects image quality, workflow complexity, file size, and compatibility with professional tools—factors that can influence market positioning and customer demand.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MISSION 1, MISSION 1 PRO and MISSION 1 PRO ILS Earn Top Honors from WIRED, SlashGear, PCMag, Tom's Guide, Gizmodo, TechRadar, Mashable, Digital Camera World, The Shortcut, and SURFER

SAN MATEO, Calif., Sept. 24, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that its MISSION 1 Series of compact cinema cameras has earned 11 top industry awards from 10 leading consumer technology, photography, and outdoor publications. The honors include Best Camera and Best Action Camera on SlashGear's Hot List 2026, Best Overall Action Camera from WIRED, editor's choice awards from PCMag, Tom's Guide, Gizmodo, and The Shortcut, recommendation awards from TechRadar and Digital Camera World, a Mashable Choice Award, and Best Waterproof Camera in the 2026 SURFER Awards. The recognition spans the core three-camera lineup: MISSION 1, MISSION 1 PRO, and MISSION 1 PRO ILS, GoPro's first camera with an interchangeable lens mount.

Built around a new 50MP 1" sensor and GoPro's ultra-efficient GP3 processor, the MISSION 1 Series delivers powerful 8K60 video, impressive low-light performance, dramatic slow motion, and category-leading runtimes for everything from local adventures and tropical vacations to vlogging and even commercial productions. The series comprises MISSION 1, MISSION 1 PRO, MISSION 1 PRO Grip Edition, MISSION 1 PRO Creator Edition, MISSION 1 PRO Ultimate Creator Edition, and MISSION 1 PRO ILS. All are available now at GoPro.com and at retailers globally, alongside the new MISSION Monitor app for iPhone® and iPad®.¹

"We built the MISSION 1 Series because our customers kept asking us for more performance from their GoPros, and you don't have to be a pro to see the difference. It shows up in the early-morning waves, the sunset hikes, and the weekend bike rides," said Pablo Lema, GoPro's Senior Vice President of Product Management. "Eleven awards from the reviewers who test everything in this category tell us we got it right."

AWARDS SUMMARY

• WIRED: Named MISSION 1 PRO the Best Overall Action Camera in its 2026 action camera buying guide and scored the camera 9 out of 10, citing its 1" sensor, 8K video, slow-motion range and more cinematic look than any other action camera tested.
• SlashGear: Named MISSION 1 PRO Best Action Camera and MISSION 1 PRO ILS Best Camera on SlashGear's Hot List 2026, the publication's annual selection of the most innovative and impactful products of the year.
• PCMag: Awarded MISSION 1 its Editors' Choice with a 4.5 out of 5 Outstanding rating, crediting exceptional image quality, battery life, durability, features, and value.
• Tom's Guide: Selected MISSION 1 PRO as an Editor's Choice with a 4.5 out of 5 rating, highlighting 8K30 Open Gate and 8K60 capture, pro features, internal audio and best-in-class battery life and thermal performance.
• Gizmodo: Awarded MISSION 1 PRO its Editor's Choice 2026 with a 4 out of 5 rating, calling out the best footage of any action camera currently available, its range of slow-motion modes and easy Open Gate shooting.
• TechRadar: Gave MISSION 1 PRO ILS its TechRadar Recommends award with a 4.5 out of 5 rating, crediting the creative flexibility the Micro Four Thirds™  mount unlocks in GoPro's first interchangeable-lens camera.
• Mashable: Named the MISSION 1 Series a Mashable Choice Award winner with a 4.6 out of 5 score in its roundup of the best new gadgets of 2026, noting the line closes the gap between action cameras and true cinema-grade cameras.
• Digital Camera World: Gave MISSION 1 PRO its Digital Camera World Recommended award with a 4.5 out of 5 rating, crediting 8K60 recording, 10-bit log color, high-speed slow motion and a much faster user experience than previous GoPro cameras.
• The Shortcut: Awarded MISSION 1 PRO its Editor's Choice with a 4 out of 5 score, praising flexible Open Gate 8K30 and 4K120 capture, 32x slow motion, GP-Log2 recording and the four-microphone array.
• SURFER: Named MISSION 1 PRO Best Waterproof Camera in the 2026 SURFER Awards, citing durability, image quality, HyperSmooth stabilization and battery life for surf creators.

Additional Recognition

• Engadget: Scored MISSION 1 PRO 8.7 out of 10 and identified it as delivering the best action camera video quality on the market.
• NBC Select: Included MISSION 1 PRO in its Best New Products in May 2026 roundup, describing it as a significant step up from GoPro's other cameras in image quality and capability.

Availability

Every MISSION 1 Series camera is available now at GoPro.com and at retailers globally:

• MISSION 1: $599.99 MSRP, or $499.99 for existing GoPro subscribers.²
• MISSION 1 PRO: $699.99 MSRP, or $599.99 for existing GoPro subscribers.²
• MISSION 1 PRO Grip Edition: $779.99 MSRP, or $679.99 for existing GoPro subscribers.²
• MISSION 1 PRO ILS: $699.99 MSRP, or $599.99 for existing GoPro subscribers.^{2, 3}
• MISSION 1 PRO Creator Edition: $1,099.99 MSRP, or $949.99 for existing GoPro subscribers.²
• MISSION 1 PRO Ultimate Creator Edition: $1,199.99 MSRP, or $1,049.99 for existing GoPro subscribers.²

The full suite of MISSION 1 Series mounts and accessories, including the MISSION 1 Series Media Mod, Wireless Mic System, Volta 2 Battery Grip, Protective Housing, and Point-and-Shoot Grip, is also available now at GoPro.com and at retailers globally.

The GoPro MISSION Monitor app is free and available on the Apple App Store® for devices running iOS 18 or later. Made for MISSION 1 Series cameras, it turns an iPhone® or iPad® into a professional monitor with Focus Peaking, Focus Assist, Zebra Pattern, real-time LUT preview, shot overlays and integrated camera controls.¹

About GoPro, Inc. (NASDAQ: GPRO)

GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit https://gopro.com/en/us.

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "may," "plan" and variations of these terms or the negative of these terms and words of similar meaning are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series camera and accessory availability, global retail availability, product performance and specifications, pricing and subscriber pricing, third-party lens and accessory compatibility, mobile application features and availability, and the Company's positioning in the premium and professional camera categories. These forward-looking statements are based on the Company's current expectations and assumptions and inherently involve significant risks, uncertainties, and changes in circumstances that are difficult to predict. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026 as updated in filings with the SEC, including the Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Accordingly, for the foregoing reasons, the Company cautions the reader against relying on any forward-looking statements. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events, changes in its expectations or otherwise, except as may be required under applicable securities laws.

1 iPhone, iPad, iOS, and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.

2 Subscriber pricing is available to yearly GoPro subscribers only upon subscription renewal.

3 MISSION 1 PRO ILS is compatible with Micro Four Thirds lenses designed to cover a 1" or larger sensor with manual focus and a fixed aperture (no greater than f/4.5) or manual aperture adjustment. MISSION 1 PRO ILS does not have electronic contacts and is not compatible with lenses that require electronics to control focus, aperture and other camera features. Micro Four Thirds lenses are sold separately.

 

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SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Which awards did GoPro's MISSION 1 series receive?

The MISSION 1 series received 11 awards from 10 publications, covering MISSION 1, MISSION 1 PRO and MISSION 1 PRO ILS. They include WIRED's Best Overall Action Camera for MISSION 1 PRO, SlashGear's Best Action Camera for MISSION 1 PRO and SlashGear's Best Camera for MISSION 1 PRO ILS.

How much do GoPro MISSION 1 series cameras cost?

Listed prices are $599.99 for MISSION 1; $699.99 for MISSION 1 PRO and MISSION 1 PRO ILS; $779.99 for the Grip Edition; $1,099.99 for the Creator Edition; and $1,199.99 for the Ultimate Creator Edition. Lower prices for existing yearly GoPro subscribers apply only upon subscription renewal.

Which lenses work with the GoPro MISSION 1 PRO ILS?

MISSION 1 PRO ILS works with Micro Four Thirds lenses designed to cover a 1-inch or larger sensor, provided they have manual focus and either a fixed aperture no greater than f/4.5 or manual aperture adjustment. It has no electronic contacts, so lenses requiring electronic control of focus, aperture or other features are not compatible. Lenses are sold separately.

What does the GoPro MISSION Monitor app do for MISSION 1 cameras?

The free MISSION Monitor app turns an iPhone or iPad into a camera monitor with focus aids, a zebra pattern, real-time LUT preview, shot overlays and integrated camera controls. It is available on the Apple App Store for devices running iOS 18 or later.