GoPro Launches Close-Up Filters That Add Cinematic Depth of Field to MISSION 1 and MISSION 1 PRO Cameras

Premium and Premium+ subscribers can save 20% on the filters, with subscriber pricing available only upon subscription renewal.

Rhea-AI Summary

GoPro (GPRO) launched PolarPro-made close-up filters for its MISSION 1 and MISSION 1 PRO cameras, available globally at GoPro.com.

The standalone Close-Up Filter costs $49.99, while the Close-Up Filter Set costs $99.99. The standalone option uses a +0.5 diopter, a lens attachment for closer focusing; the set includes +0.5, +1 and +2 strengths. The filters slide over the camera lens or an ND filter and use fixed focus without adjustment. Compatibility also includes MISSION 1 PRO Grip, Creator and Ultimate Creator Editions.

Positive

• Minor pointClose-up filters launched globally at $49.99 standalone and $99.99 for the three-filter set.

Negative

• None.

News Explained

GoPro’s close-up filters are available globally at GoPro.com, and Premium and Premium+ subscribers can save 20% on them only upon subscription renewal; the discount is therefore conditional on renewal, not available automatically to every subscriber.

Key Figures

Standalone filter price: $49.99 Filter set price: $99.99 Subscriber discount: 20%

Standalone filter price

$49.99

Close-Up Filter; available globally at GoPro.com

Filter set price

$99.99

Three-filter Close-Up Filter Set; available globally at GoPro.com

Subscriber discount

20%

GoPro Premium and Premium+ subscribers; available upon subscription renewal

Key Terms

diopter, depth of field, bokeh

3 terms

diopter technical

"three new close-focus diopters"

A diopter is the unit that measures the optical power of a lens or the refractive error of an eye; it equals the reciprocal of the focal length measured in meters (1/meters). Positive diopters indicate lenses that converge light (used to correct farsightedness), while negative diopters indicate lenses that diverge light (used to correct nearsightedness); diopter values for thin lenses in contact add together. Diopters describe lens strength, not magnification, and a larger absolute diopter number means a stronger corrective effect.

depth of field technical

"create a shallower depth of field in the shot"

Depth of field is the range of distances in front of a camera within which subjects appear acceptably sharp in a photograph. It depends on aperture size, lens focal length, distance to the subject and the camera’s sensor size: a wide aperture, long focal length, or close subject distance produces a shallower (narrower) depth of field, while a small aperture, shorter focal length, or greater subject distance produces a deeper (wider) depth of field.

bokeh technical

"from subtly polished to dramatic detail and just the right amount of bokeh"

The visual quality of the out-of-focus areas in a photograph or video, produced by a camera lens and sensor when parts of the scene fall outside the lens’s depth of field. Bokeh describes how background highlights and blurred shapes appear — whether they are smooth and creamy, busy and textured, or take on the shape of the lens aperture — and is influenced by aperture size, lens optical design, focal length, and the distance between subject, background, and camera.

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Close-Up Filter and Close-Up Filter Set, Made by PolarPro, Are Available Now Globally at GoPro.com

SAN MATEO, Calif., Oct. 22, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced three new close-focus diopters that make it easy to add subject separation and background blur to any shot. Made by PolarPro from durable, optical-grade multi-coated glass that maintains the sharpness and color accuracy of the shot, the transparent filters slide over a MISSION 1 or MISSION 1 PRO camera lens or ND filter and use static focus with no adjustment required. The look draws the viewer's eye straight to the subject, right out of the camera.

Since launching earlier this year, the MISSION 1 Series has earned 14 top industry awards from 12 leading news, lifestyle, consumer technology, photography, and outdoor publications.

Customers have the option of a standalone filter or a three-filter set:

• Close-Up Filter (PolarPro +0.5 Diopter): A low-strength, everyday diopter that adds a touch of cinematic flair to close-up shots. It's ideal for vlog-style content, lifestyle footage and travel shots, or anytime creators want to subtly define the subject and create a tighter, more flattering frame with background separation. The +0.5 strength strikes a balance between cinematic and authentic, with a softened background blur that looks polished and intentional but still natural. The focus range begins at 19.6in (50cm) with a far focus distance of 59in (150cm) to maintain versatility.¹
• Close-Up Filter Set (PolarPro +0.5 / +1 / +2 Diopters): A set of +0.5, +1 and +2 strength diopters that create a range of close-focus effects, from subtly polished to dramatic detail and just the right amount of bokeh. Simply increase the diopter strength to increase subject separation and create a shallower depth of field in the shot, while storing unused filters securely in the included travel case.
  • Focus distances are:
    • +0.5 diopter: 19.6in (50cm) to 59in (150cm)¹
    • +1 diopter: 17.7in (45cm) to 35.4in (90cm)
    • +2 diopter: 11.8in (30cm) to 19.6in (50cm)² 

Both the standalone Close-Up Filter ($49.99) and the Close-Up Filter Set ($99.99) are available now globally at GoPro.com. Both are compatible with MISSION 1 and MISSION 1 PRO, as well as MISSION 1 PRO Grip Edition, MISSION 1 PRO Creator Edition and MISSION 1 PRO Ultimate Creator Edition, and are backed by PolarPro's Adventure Assurance™. GoPro Premium and Premium+ subscribers save 20% on Close-Up Filters at GoPro.com.³ Subscribers get the most out of their GoPro with unlimited cloud storage, automatic highlight videos, exclusive savings and a lot more.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit https://gopro.com/en/us.

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.

Note on Forward-looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act, including statements related to the Company's product availability, pricing, specifications and compatibility. These statements are based on the Company's current expectations and involve risks and uncertainties that could cause actual results to differ materially, including risks related to product launch execution, reliance on third-party suppliers and partners, supply chain disruptions, consumer demand, and competition. Additional risks are described in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the SEC on March 12, 2026, and subsequent SEC filings, including its Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. These statements speak only as of the date hereof, and the Company undertakes no obligation to update them.

Footnotes
¹ In order to create subject separation and depth-of-field effects, far focus range is limited to 150cm.
² High-vibration activities and quick camera movements may affect video stabilization when using the +2 diopter.
³ Subscriber pricing is available to GoPro subscribers only upon subscription renewal. GoPro subscription available in select territories. Cancel anytime. See terms + conditions for more details.

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SOURCE GoPro, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much do GoPro's new PolarPro close-up filters cost?

The standalone Close-Up Filter costs $49.99, and the Close-Up Filter Set costs $99.99. Both are available globally at GoPro.com. The standalone filter has +0.5 strength; the set includes +0.5, +1 and +2 strengths.

Who qualifies for GoPro's subscriber discount on the new close-up filters?

GoPro Premium and Premium+ subscribers receive 20% savings on Close-Up Filters at GoPro.com, with subscriber pricing available only upon subscription renewal. GoPro subscriptions are available in select territories.

What limitations apply to GoPro's new PolarPro close-up filters?

The +0.5 filter's far focus range is limited to 150cm to create subject separation and depth-of-field effects. With the +2 diopter, high-vibration activities and quick camera movements may affect video stabilization.