GoPro Named Official POV Camera Partner of the Freeride World Tour, the World's Biggest Freeride Ski and Snowboard Competition, Through 2028
Rider-view content generated over 250 million video views across Freeride World Tour and GoPro channels during the 2026 season.
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Rhea-AI Summary
GoPro (NASDAQ: GPRO) extended its role as the Freeride World Tour's official point-of-view camera partner through the 2028 season. The partnership began in 2013.
GoPro is also supporting “Freeride: No Second Run,” a five-episode documentary series following the 2026 tour season, produced by Koastal Forest for FWT Studios. The first two episodes are available on the Freeride World Tour YouTube channel, with the remaining episodes scheduled for November 13, 17 and 21, 2026.
Key Figures
- Partnership term
- Through the 2028 season
- Official POV camera partnership with the Freeride World Tour
- Video views
- Over 250 million
- Content across FWT and GoPro channels during the 2026 season
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Now Streaming: 'Freeride: No Second Run,' a New GoPro-Supported Docuseries Following the 2026 Tour Season
At every stop, over 50 athletes wear a helmet-mounted GoPro camera to capture their runs, delivering rider POV for the live broadcast and content shared across GoPro Snow and Freeride World Tour channels. During the 2026 season, that content generated over 250 million video views across FWT and GoPro channels.
"Since 2013, and now heading into our 15th season together, GoPro has given fans the rider's view of every Freeride World Tour run," said Nicolas Hale-Woods, Founder & CEO of the Freeride World Tour. "Extending our partnership keeps that perspective at the center of how we share this sport with the world. This POV dimension is essential, and we are grateful for the trust and long-term collaboration of a brand as iconic as GoPro."
"Freeride: No Second Run" is a five-episode docuseries following the 2026 Freeride World Tour season, from the opener in Baqueira Beret through a winter of tough conditions to the finals in
"The Freeride World Tour is one of GoPro's most important stages, both for our cameras and for the jaw-dropping moments they capture on the world's most demanding ski and snowboard terrain," said Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro. "Continuing our partnership through 2028 lets us keep bringing fans closer to this incredible competition."
Watch the "Freeride: No Second Run" trailer on the Freeride World Tour YouTube channel. Episodes 1 and 2 are available now, with new episodes coming Nov. 13, 17 and 21. GoPro Snow's own series, "Off the Record," which went behind the scenes of the 2026 season, is available to watch now on the GoPro Snow YouTube channel. Follow GoPro Snow on Instagram for all the unforgettable moments of the 2027 Freeride World Tour season.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
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About FWT
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com.
Note on Forward-looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act, including statements related to the term of the Company's partnership with the Freeride World Tour and the release schedule of "Freeride: No Second Run." These statements are based on the Company's current expectations and involve risks and uncertainties that could cause actual results to differ materially, including risks related to production and scheduling changes and decisions by third-party partners. Additional risks are described in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the SEC on March 12, 2026, and subsequent SEC filings, including its Quarterly Report on Form 10-Q for the quarter ended June 30, 2026, amended as of October 19, 2026. These statements speak only as of the date hereof, and the Company undertakes no obligation to update them.
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SOURCE GoPro, Inc.