GoPro MISSION 1 PRO ILS Named to TIME's List of the Best Inventions of 2026

GoPro (GPRO) announced that its MISSION 1 PRO ILS camera was named to TIME's Best Inventions of 2026 list.

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Rhea-AI Summary

GoPro (GPRO) announced that its MISSION 1 PRO ILS camera was named to TIME's Best Inventions of 2026 list. The recognition marks the MISSION 1 Series' 14th industry award from 12 publications since launching earlier this year. TIME's annual list includes 300 inventions, evaluated on originality, efficacy, ambition and impact.

The interchangeable-lens camera is available globally at $699.99 MSRP. Annual GoPro Premium and Premium+ subscribers can save $100 at GoPro.com, with subscriber pricing available only upon subscription renewal.

Key Figures

Industry awards: 14 awards Recognizing publications: 12 publications

Industry awards: 14 awards; MISSION 1 Series since launch
Recognizing publications: 12 publications; MISSION 1 Series awards since launch

Historical Context

1 past event · Latest: Sep 24

1 event

Sep 24
product awards

24h Move

-3.8%

MISSION 1 had 11 awards from 10 publications before this additional recognition.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

micro four thirds, anamorphic lens

2 terms

micro four thirds technical

"pair it with interchangeable Micro Four Thirds™ lenses."

Micro Four Thirds is a camera system standard that defines sensor size and a shared lens mount, allowing interchangeable lenses to work across compatible cameras. For investors, it signals a company’s product strategy: devices using this standard are typically smaller and lighter than full-frame cameras, often cheaper to produce and buy, and tap into an existing ecosystem of lenses—factors that affect manufacturing costs, pricing power, and market appeal.

anamorphic lens technical

"added anamorphic lens support to MISSION 1 PRO ILS."

An anamorphic lens is a camera optic that compresses (or “squeezes”) a wider horizontal field of view onto a standard-format sensor or film by optically narrowing the image in one axis; the recorded image must be stretched back (de-squeezed) in postproduction or during projection to restore correct proportions. This design preserves wide panoramic composition without changing the camera’s distance or vertical field, and it produces distinctive optical effects—most notably elongated horizontal lens flares and oval-shaped out-of-focus highlights—that remain after the image is de-squeezed.

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10/20/2026 - 09:00 AM EDT

Recognition Marks the MISSION 1 Series' 14th Top Industry Award from 12 Leading Publications Since Launching

SAN MATEO, Calif., Oct. 20, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that MISSION 1 PRO ILS, the world's smallest, most rugged compact cinema camera with interchangeable lenses, has been named to TIME's list of the Best Inventions of 2026. TIME's annual list features 300 extraordinary innovations changing the way people live. To compile it, TIME solicited nominations from its editors and correspondents around the world and through an online application process, then evaluated each contender on originality, efficacy, ambition, and impact.

GoPro MISSION 1 PRO ILS

TIME's recognition marks the MISSION 1 Series' 14th top industry award from 12 leading news, lifestyle, consumer technology, photography, and outdoor publications since launching earlier this year. MISSION 1 PRO ILS has also been named Best Camera on SlashGear's Hot List 2026 and earned a TechRadar Recommends award, while the MISSION 1 Series has collected Best Action Camera in both the Tom's Guide Awards 2026 and Esquire's 2026 Gadget Awards, Best Overall Action Camera from WIRED, and editor's choice awards from PCMag, Tom's Guide, Gizmodo, and The Shortcut, among other recognitions.

MISSION 1 PRO ILS gives content creators and professional filmmakers the legendary versatility of GoPro combined with the creative flexibility to pair it with interchangeable Micro Four Thirds™ lenses.¹ Built around a new 50MP 1" sensor and GoPro's ultra-efficient GP3 processor, the camera captures up to 8K60 and 4K240 video, plus Open Gate modes up to 8K30 and 4K120 that use the full image sensor for maximum post-production flexibility. At just 6.95 oz (197g), it's small enough to fit a camera and lens into tight spaces like the interior of a car, at a fraction of the cost and size of comparable 8K camera systems. Last week, GoPro also added anamorphic lens support to MISSION 1 PRO ILS.

"Being named one of TIME's Best Inventions is an incredible honor, and it goes to the GoPro team that built MISSION 1 PRO ILS," said Nicholas Woodman, GoPro's Founder and CEO. "It puts the creative freedom of interchangeable lenses into a camera small and rugged enough to take almost anywhere, at a price that puts true cinema capability within reach of just about anyone. We're proud to see it recognized among the most impactful innovations of the year."

MISSION 1 PRO ILS is available now at GoPro.com and at retailers globally for $699.99 MSRP. Annual GoPro Premium and Premium+ subscribers save $100 at GoPro.com² and get the most out of their GoPro with unlimited cloud storage, automatic highlight videos, exclusive savings and a lot more.

The rest of the MISSION 1 Series lineup and the full suite of MISSION 1 Series mounts and accessories are also available now at GoPro.com and at retailers globally.

The MISSION Monitor app, free on the Apple App Store®, turns an iPhone® or iPad® into a bigger live preview screen for MISSION 1 Series cameras.³ Tools like Focus Peaking, Zebra Pattern and real-time LUT preview make it easy to frame, focus and expose every shot, and the latest update adds wireless connectivity plus new exposure tools including Histogram and Waveform.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit https://gopro.com/en/us.

GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.

Note on Forward-looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act, including statements related to the Company's product availability, pricing, specifications, and compatibility. These statements are based on the Company's current expectations and involve risks and uncertainties that could cause actual results to differ materially, including risks related to product launch execution, reliance on third-party suppliers and partners, supply chain disruptions, consumer demand, and competition. Additional risks are described in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the SEC on March 12, 2026, and subsequent SEC filings, including its Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. These statements speak only as of the date hereof, and the Company undertakes no obligation to update them.

Footnotes
¹ MISSION 1 PRO ILS is compatible with Micro Four Thirds lenses designed to cover a 1" or larger sensor with manual focus and a fixed aperture (no greater than f/4.5) or manual aperture adjustment. MISSION 1 PRO ILS does not have electronic contacts and is not compatible with lenses that require electronics to control focus, aperture and other camera features. Micro Four Thirds lenses are sold separately.

² Subscriber pricing is available to yearly GoPro subscribers only upon subscription renewal. GoPro subscription available in select territories. Cancel anytime. See terms + conditions for more details.

³ iPhone, iPad, iOS, and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.