Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (Nasdaq: SCOR) plans to release first quarter results for the period ended March 31, 2026 on or before May 15, 2026. The company said it is evaluating strategic actions after a Q4 2025 recapitalization to streamline capital structure, enhance its financial profile and simplify the business. A conference call to provide a progress update and outlook is planned on or before May 29, 2026; logistics will be provided separately.
Comscore (NASDAQ: SCOR) announced agreements with more than 15 broadcast clients on April 21, 2026, expanding local measurement coverage for national decisioning. The renewals, extensions, and new relationships include major station groups such as Sinclair, Cox Media Group, Hubbard, Scripps, and Allen Media Group.
Comscore highlighted growth in cross-platform measurement, expanded market coverage, and an increase in multi-year contracts, positioning local measurement as a strategic foundation for national advertisers across linear TV, CTV, and digital.
Comscore (Nasdaq: SCOR) is celebrating 50 years of continuous box office measurement, tracing its movies business to a centralized reporting service begun in 1976 and later integrated into Comscore via the 2016 merger with Rentrak.
The Movies division now measures theatrical performance in more than 70 countries, offering grosses, demographics, marketing impact, and global release tracking while marking the milestone through events and client engagements in 2026.
Comscore (Nasdaq: SCOR) reported fourth-quarter and full-year 2025 results on March 17, 2026. Revenue for 2025 was $357.5 million versus $356.0 million in 2024. Adjusted EBITDA for 2025 was $42.0 million and net loss narrowed to $10.0 million. The company closed a recapitalization on December 29, 2025 that exchanged preferred stock into common and new Series C preferred stock, eliminated an $18.0 million annual dividend burden, removed a special dividend right of at least $47.0 million, and positioned management to pursue further strategic actions and outlook updates on the next earnings call.
Comscore (NASDAQ: SCOR) and Yahoo DSP announced a first-to-market partnership on March 5, 2026 to deploy Proximic Political Audiences for Connected TV (CTV) political advertising. The solution aligns streaming targeting with verified linear TV exposure to improve incremental reach across premium CTV inventory.
Proximic Political Audiences support PAC and candidate campaigns at the local market level and are operationalized with activation partners such as MiQ to help advertisers coordinate cross-screen political campaigns for the 2026 election cycle.
Comscore (Nasdaq: SCOR) will report fourth quarter and full year 2025 results and hold a conference call on March 17, 2026 at 5:00 p.m. ET. Interested parties may join via live webcast or by telephone after advance registration. A replay will be available via webcast after the call.
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026. Total mobile unique visitors to leading AI assistants rose +107% YoY to 54.3M in Dec 2025; desktop visitation reached 83.0M, up +18% YoY, with ChatGPT driving much of desktop gains.
Top mobile destinations: ChatGPT 34.5M (+84% YoY), Google Gemini 12.8M (+137% YoY), Microsoft Copilot 10.6M (+246% YoY). Desktop leaders include ChatGPT 56.4M (+83% YoY) and Microsoft Copilot 33.4M (-28% YoY).
Comscore (NYSE:SCOR) released its 2026 State of Programmatic Report based on 200+ media buyers, finding 58% expect programmatic budgets to rise in 2026 and 87% view cross-channel performance metrics as critical or valuable.
Key trends: CTV expected to capture 26% of media budgets and audio 10%; 45% of buyers will move spend from linear TV to CTV and 21% to programmatic audio. 82% call AI-powered optimization essential; contextual and first-party tactics gain traction amid privacy concerns.
Comscore (NASDAQ: SCOR) announced on Jan 8, 2026 that content-level audio contextual and ID-free audience targeting and cross-platform audio campaign measurement are now available in The Trade Desk platform. The integration combines Proximic by Comscore’s AI-powered contextual solutions with Comscore CCR planning and measurement to cover streaming audio and 4.6 million podcasts. Advertisers can activate Predictive Audiences and contextual audio segments, measure national and local audio reach, frequency, and in-target performance without identity signals, and extend AI-driven contextual tools used across display, video, CTV, and mobile. Comscore campaign data shows an average of 10% incremental exclusive digital reach from audio. Comscore also cites 45% weekly podcast listening among adults 25–34 (June 2025).
Comscore (NASDAQ: SCOR) announced that ESPN will use Comscore Content Measurement (CCM) to produce a unified, person-level view of audience engagement across linear TV, streaming/CTV, digital, and social. Comscore reported ESPN reached 240.4 million people across platforms in September 2025, with linear-only reach at 74.6 million and cross-platform lift of +222%. CCM offers a deduplicated total-reach metric, audience overlap and platform lift, and person-level demographics to support content planning and advertiser communication.