Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (SCOR) announced a national data integration partnership with predictive analytics platform datafuelX to embed Comscore’s age-and-gender demographic currency directly into datafuelX’s forecasting, pacing and posting workflows for linear TV and CTV buying.
The integration is intended to remove the cost and workflow friction of adding new data feeds, allowing network groups to transact on Comscore currency using existing systems. It also ties into OpenAP: beginning in the third quarter of 2026, Comscore will make its OpenAP advanced-audience segments available through datafuelX, giving network groups without homegrown forecasting systems access to additional currencies via a single workflow. The first client integrations went live last month.
Comscore (SCOR) released its Q2 2026 AI Intelligence Report, showing rapid diversification in consumer use of AI assistants as overall usage expands.
From January to June 2026, Claude’s share of total AI prompt volume rose from 2% to 11%, while Google’s Gemini increased from 17% to 30%. ChatGPT remained the category leader but saw its share fall from 70% to 50%, even as it reached 168 million desktop conversations in June 2026 and grew multiplatform visitation to 99 million from 59 million a year earlier. AI assistant reach in June 2026 climbed to 35% of desktop users and 29% of mobile users, up from 25% and 12% in January 2025. The report highlights stronger mobile adoption among women, rising AI use across TikTok, Meta and YouTube, growing AI search overviews on Google and Bing, and sharp increases in brand mentions and sponsored ads within AI responses.
Comscore (SCOR) launched new Comscore AI Intelligence capabilities to measure sponsored chat-based advertising and link AI exposure to digital traffic, engagement, and consumer behavior. The tools give brands and publishers visibility into both paid and organic brand presence across AI-powered discovery environments, including ChatGPT.
Early travel-category analysis shows hotel-related ChatGPT prompts with sponsored ad presence rising from 6% in March 2026 to 14% in April and 24% in May. Comscore reports that ChatGPT accounted for about 69% of unique visitors within AI assistants in June 2026. The solution, based on real user activity from an opt-in panel, is now integrated into Comscore’s production pipeline for monthly ingestion and reporting, helping marketers compare paid and organic visibility and assess competitive positioning.
Comscore (Nasdaq: SCOR) disclosed employment inducement equity grants to new employee Aaron Doades, who joined on August 10, 2026. On August 20, 2026, he received one-time awards totaling 30,000 restricted stock units (RSUs) vesting after two years, plus additional time‑based RSUs and options.
The package includes another 30,000 RSUs vesting in equal annual installments over four years, with settlement deferred until separation from service or a change in control, and non-qualified stock options for 30,000 shares at an exercise price of $5.10 per share, also vesting over four years. All awards were granted under Comscore’s Employment Inducement Plan and are intended to qualify as “inducement awards” under Nasdaq Listing Rule 5635(c)(4).
Comscore (Nasdaq: SCOR) reported second quarter 2026 revenue of $79.2 million, down 11.3% from $89.4 million a year earlier, including $6.2 million from its now‑divested Movies business. Net loss widened to $14.8 million versus $9.5 million, while adjusted EBITDA fell to $1.3 million from $8.9 million.
The company completed the sale of its Movies business for $70 million in cash and used proceeds to fully repay $40.1 million under its senior secured credit facility, leaving only finance lease obligations. For full‑year 2026, Comscore guides revenue to $315–$325 million and expects low‑to‑mid single‑digit adjusted EBITDA margins, supported by an announced realignment plan targeting $20–$25 million in annual run‑rate cost savings.
Comscore (Nasdaq: SCOR) announced a new ROI Strategy, a multi‑year transformation plan to realign its business, optimize operations and invest in focused long-term growth. The plan targets a lower, more flexible cost base, a sharper performance culture, and a simplified operating model centered on scalable, reusable product solutions.
According to Comscore, restructuring efforts, including a substantial headcount reduction and rationalization of its international commercial footprint, are expected to deliver $20–$25 million in annual run-rate cost savings. One-time costs of $7–$9 million, mainly severance and related benefits, are anticipated, with part of the savings to be reinvested in key leadership hires, employees, and growth initiatives such as cross-platform intelligence, creator and AI solutions, and infrastructure as the financial impact emerges through fiscal 2027.
Comscore (Nasdaq: SCOR) plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2026, on Wednesday, August 12, 2026 at 5:00 p.m. ET. Interested parties can join via live webcast or by telephone after advance online registration.
According to Comscore, telephone participants will receive a dial-in number and unique PIN upon registering. A replay of the call will be available via webcast on the company’s investor relations website after the event.
Comscore (NASDAQ: SCOR) launched new Proximic integrations with Spotify, SiriusXM, Triton Digital, Acast and Libysn, enabling programmatic activation across streaming and podcast inventory using transcript- and episode-level intelligence for brand safety, suitability and AI-powered Predictive Audiences, aiming to align ads with specific spoken content and context.
Comscore (NASDAQ: SCOR) announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP.
The integration enables privacy-forward targeting across CTV, web, and mobile to reach non-endemic, incremental audiences and support measurable outcomes while addressing identity and addressability challenges.
Comscore (NASDAQ:SCOR), Tubefilter, Whalar Group and Gospel Stats launched The Creators List, an independent curated directory of 200+ leading creators expected at Cannes Lions.
The online list helps brands, agencies, platforms and media identify, evaluate and connect with creators during the festival.