Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (Nasdaq: SCOR) completed a recapitalization with preferred stockholders on Dec 29, 2025 after common stockholder approval on Dec 19, 2025. The transaction exchanged Series B preferred for 9,860,475 shares of common and issued 12,670,863 shares of new Series C preferred, eliminating all Series B shares.
The deal converted $80.8M of liquidation preference into common at $8.19 per share and placed $183.7M into Series C at $14.50 per share; Series C is initially convertible 1:1 and pays no annual dividends. The recapitalization also removed a prior minimum special dividend right of $47.0M.
Comscore (NASDAQ: SCOR) on December 15, 2025 expanded its Cross-Platform Campaign Results (CCR) reporting suite to add streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
The enhancements are available now and let advertisers plan, activate, and measure streaming audio and podcast campaigns alongside TV, CTV, digital, and social, with a single deduplicated view of reach and performance. CCR was renamed from Comscore Campaign Ratings to emphasize unified cross-platform measurement for campaign planning and optimization.
Comscore (NASDAQ: SCOR) released its 2025 AI Intelligence Report on Dec 8, 2025, presenting third-party measurements of generative AI adoption, engagement, and influence.
Key findings include AI assistant reach of 36% desktop and 24% mobile, >30% of desktop Google searches showing an AI Overview (up from 23% in Apr 2025), 63% of hotel bookers visited an AI platform before booking, and AI-related social content drove > 64 million engagements in 2025. The report combines Comscore’s person-based panel and privacy-compliant behavioral data to benchmark GenAI usage across assistants, design, audio, education, and more.
Comscore (NASDAQ: SCOR) announced a partnership with Polaris I/O to integrate Comscore audience measurement and research into the Polaris I/O MarketView solution.
The integration automates audience insights and validated contact data to help media sales teams accelerate prospecting, pitching, and account growth across local and enterprise markets. The automated workflow is currently in beta with a handful of mutual clients and is expected to be made available more broadly in 2026.
Comscore (Nasdaq: SCOR) reported third-quarter 2025 results for the period ended September 30, 2025. Revenue was $88.9 million, up 0.5% year‑over‑year, driven by 20% growth in cross‑platform solutions and double‑digit growth in local TV. Net income was $0.5 million versus a net loss of $60.6 million in Q3 2024 (prior year included a $63.0 million goodwill impairment). Adjusted EBITDA was $11.0 million (12.4% margin), versus $12.4 million (14.0%) in Q3 2024. Cash and restricted cash totaled $29.9 million and senior secured term loan principal was $44.7 million as of September 30, 2025. Management announced a proposed recapitalization to exchange outstanding preferred stock (carrying >$18 million annual dividends) for common stock and new non‑dividend preferred stock and revised full‑year revenue guidance to be roughly flat with prior year.
Comscore (SCOR) released its 2025 State of Streaming report on Oct 29, 2025, showing rapid growth in ad-supported streaming and FAST channels.
Key findings: total hours on major free ad-supported services grew 43% YoY; Netflix saw 45% of household viewing hours on its ad-supported tier vs 34% in 2024; connected TV reached 96.4M households (+849,000 YoY); total streaming time rose to 13.9B hours (+6% YoY). Report highlights FAST emergence and broad monthly reach of free YouTube content.
Comscore (Nasdaq: SCOR) said it will hold a conference call to discuss third quarter 2025 financial results for the period ended September 30, 2025. The call is scheduled for Tuesday, November 4, 2025 at 5:00 p.m. ET and will be available via live webcast and telephone.
Telephone participants must register in advance to receive a dial-in number and unique PIN. A replay will be available via webcast after the call at the company's investor events page.
Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.
The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.
Comscore (Nasdaq: SCOR) has announced a significant recapitalization transaction with its preferred stockholders Charter Communications, Liberty Broadband Corporation, and Cerberus Capital Management. The deal involves exchanging $80.0 million of existing liquidation preference for common stock at $8.11 per share (48% premium to 90-day VWAP) and $183.7 million for new Series C preferred stock at $14.50 per share.
Key benefits include eliminating the $18.0 million annual dividend burden and a $47.0 million special dividend right. The transaction will reduce board size from 10 to 7 members and decrease preferred stockholders' director designation rights. The deal requires stockholder approval and is expected to close in December 2025, resulting in the issuance of approximately 22.5 million shares, representing 81.8% of post-closing common shares on an as-converted basis.
Comscore (NASDAQ: SCOR) has launched The Scoreboard, a new interactive platform that visualizes consumer behavior trends across multiple media platforms. Published monthly, this tool leverages Comscore's cross-platform data from TV, digital, social, and theatrical sources to create accessible insights through interactive modules.
The platform features both permanent monthly modules like Box Office and Content & Conversation, as well as dynamic modules such as Trendline that highlight emerging consumer behavior patterns. Key features include tracking local TV viewership trends and correlating social media engagement with streaming platform usage.
Led by CMO Jackelyn Keller, this initiative aims to transform complex consumer data into actionable insights for both global brands and local businesses through Comscore's CustomIQ solutions.