Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ: SCOR) and Yahoo DSP announced a first-to-market partnership on March 5, 2026 to deploy Proximic Political Audiences for Connected TV (CTV) political advertising. The solution aligns streaming targeting with verified linear TV exposure to improve incremental reach across premium CTV inventory.
Proximic Political Audiences support PAC and candidate campaigns at the local market level and are operationalized with activation partners such as MiQ to help advertisers coordinate cross-screen political campaigns for the 2026 election cycle.
Comscore (Nasdaq: SCOR) will report fourth quarter and full year 2025 results and hold a conference call on March 17, 2026 at 5:00 p.m. ET. Interested parties may join via live webcast or by telephone after advance registration. A replay will be available via webcast after the call.
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026. Total mobile unique visitors to leading AI assistants rose +107% YoY to 54.3M in Dec 2025; desktop visitation reached 83.0M, up +18% YoY, with ChatGPT driving much of desktop gains.
Top mobile destinations: ChatGPT 34.5M (+84% YoY), Google Gemini 12.8M (+137% YoY), Microsoft Copilot 10.6M (+246% YoY). Desktop leaders include ChatGPT 56.4M (+83% YoY) and Microsoft Copilot 33.4M (-28% YoY).
Comscore (NYSE:SCOR) released its 2026 State of Programmatic Report based on 200+ media buyers, finding 58% expect programmatic budgets to rise in 2026 and 87% view cross-channel performance metrics as critical or valuable.
Key trends: CTV expected to capture 26% of media budgets and audio 10%; 45% of buyers will move spend from linear TV to CTV and 21% to programmatic audio. 82% call AI-powered optimization essential; contextual and first-party tactics gain traction amid privacy concerns.
Comscore (NASDAQ: SCOR) announced on Jan 8, 2026 that content-level audio contextual and ID-free audience targeting and cross-platform audio campaign measurement are now available in The Trade Desk platform. The integration combines Proximic by Comscore’s AI-powered contextual solutions with Comscore CCR planning and measurement to cover streaming audio and 4.6 million podcasts. Advertisers can activate Predictive Audiences and contextual audio segments, measure national and local audio reach, frequency, and in-target performance without identity signals, and extend AI-driven contextual tools used across display, video, CTV, and mobile. Comscore campaign data shows an average of 10% incremental exclusive digital reach from audio. Comscore also cites 45% weekly podcast listening among adults 25–34 (June 2025).
Comscore (NASDAQ: SCOR) announced that ESPN will use Comscore Content Measurement (CCM) to produce a unified, person-level view of audience engagement across linear TV, streaming/CTV, digital, and social. Comscore reported ESPN reached 240.4 million people across platforms in September 2025, with linear-only reach at 74.6 million and cross-platform lift of +222%. CCM offers a deduplicated total-reach metric, audience overlap and platform lift, and person-level demographics to support content planning and advertiser communication.
Comscore (NASDAQ:SCOR) on January 6, 2026 launched a program-level module within Comscore Content Measurement (CCM) that delivers daily, deduplicated audience reporting at the series and episode level across linear TV, CTV, and digital. The module uses Amazon Bedrock agentic AI and an Open AI open weight model on AWS to normalize content identification and combine viewing metadata from multiple systems into a single source of truth.
The capability is marketed to media companies, advertisers, and agencies to plan campaigns with deduplicated reach, reduce wasted ad spend, and provide daily cross-platform audience intelligence for programming, acquisitions, and monetization decisions.
Comscore (Nasdaq: SCOR) completed a recapitalization with preferred stockholders on Dec 29, 2025 after common stockholder approval on Dec 19, 2025. The transaction exchanged Series B preferred for 9,860,475 shares of common and issued 12,670,863 shares of new Series C preferred, eliminating all Series B shares.
The deal converted $80.8M of liquidation preference into common at $8.19 per share and placed $183.7M into Series C at $14.50 per share; Series C is initially convertible 1:1 and pays no annual dividends. The recapitalization also removed a prior minimum special dividend right of $47.0M.
Comscore (NASDAQ: SCOR) on December 15, 2025 expanded its Cross-Platform Campaign Results (CCR) reporting suite to add streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
The enhancements are available now and let advertisers plan, activate, and measure streaming audio and podcast campaigns alongside TV, CTV, digital, and social, with a single deduplicated view of reach and performance. CCR was renamed from Comscore Campaign Ratings to emphasize unified cross-platform measurement for campaign planning and optimization.
Comscore (NASDAQ: SCOR) released its 2025 AI Intelligence Report on Dec 8, 2025, presenting third-party measurements of generative AI adoption, engagement, and influence.
Key findings include AI assistant reach of 36% desktop and 24% mobile, >30% of desktop Google searches showing an AI Overview (up from 23% in Apr 2025), 63% of hotel bookers visited an AI platform before booking, and AI-related social content drove > 64 million engagements in 2025. The report combines Comscore’s person-based panel and privacy-compliant behavioral data to benchmark GenAI usage across assistants, design, audio, education, and more.