Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting
Comscore (Nasdaq: SCOR) has announced a significant multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. The collaboration will leverage HyphaMetrics' proprietary 'Unified Individual Media Metric' to improve Comscore's audience measurement methodology, particularly in Connected TV (CTV) program-level reporting.
The partnership aims to deliver more granular insights into streaming behaviors across SVOD, AVOD, and FAST channels, with enhanced person-level co-viewing data and Viewers-per-Viewing-Household metrics. The integration is expected to be ready for the 2026/2027 upfront season, providing publishers and advertisers with more accurate measurement capabilities powered by HyphaMetrics' patented Unified Neuromedia Identification Engine (UNIe™).
Comscore (Nasdaq: SCOR) ha annunciato una partnership pluriennale significativa con HyphaMetrics per potenziare le sue capacità di misurazione cross-platform. La collaborazione sfrutterà il 'Unified Individual Media Metric' proprietario di HyphaMetrics per migliorare la metodologia di misurazione del pubblico di Comscore, con un focus particolare sul reporting a livello di programma per Connected TV (CTV).
L'obiettivo della partnership è fornire approfondimenti più dettagliati sui comportamenti di streaming attraverso canali SVOD, AVOD e FAST, con dati migliorati sul co-viewing a livello individuale e metriche di spettatori per famiglia di visione. L'integrazione è prevista per la stagione upfront 2026/2027, offrendo a editori e inserzionisti capacità di misurazione più precise grazie al motore brevettato Unified Neuromedia Identification Engine (UNIe™) di HyphaMetrics.
Comscore (Nasdaq: SCOR) ha anunciado una importante asociación plurianual con HyphaMetrics para mejorar sus capacidades de medición multiplataforma. La colaboración aprovechará la métrica propietaria 'Unified Individual Media Metric' de HyphaMetrics para optimizar la metodología de medición de audiencia de Comscore, especialmente en el informe a nivel de programa para Connected TV (CTV).
La asociación busca ofrecer análisis más detallados sobre los comportamientos de streaming en canales SVOD, AVOD y FAST, con datos mejorados de co-visualización a nivel personal y métricas de espectadores por hogar de visualización. Se espera que la integración esté lista para la temporada upfront 2026/2027, brindando a editores y anunciantes capacidades de medición más precisas impulsadas por el motor patentado Unified Neuromedia Identification Engine (UNIe™) de HyphaMetrics.
Comscore (나스닥: SCOR)가 HyphaMetrics와의 다년간의 중요한 파트너십을 발표하여 크로스 플랫폼 측정 역량을 강화합니다. 이번 협업은 HyphaMetrics의 독자적인 'Unified Individual Media Metric'을 활용하여 특히 커넥티드 TV(CTV) 프로그램 단위 보고에서 Comscore의 시청자 측정 방법론을 개선할 예정입니다.
이 파트너십은 SVOD, AVOD, FAST 채널 전반에 걸친 스트리밍 행태에 대해 더 세분화된 인사이트를 제공하며, 개인 단위 공동 시청 데이터와 시청 가구당 시청자 수 지표를 향상시키는 것을 목표로 합니다. 통합은 2026/2027년 업프론트 시즌에 준비될 예정이며, HyphaMetrics의 특허받은 Unified Neuromedia Identification Engine(UNIe™)을 기반으로 출판사와 광고주에게 보다 정확한 측정 능력을 제공할 것입니다.
Comscore (Nasdaq : SCOR) a annoncé un partenariat pluriannuel majeur avec HyphaMetrics afin d'améliorer ses capacités de mesure multiplateforme. Cette collaboration exploitera la « Unified Individual Media Metric » propriétaire de HyphaMetrics pour perfectionner la méthodologie de mesure d’audience de Comscore, notamment dans le reporting au niveau des programmes sur Connected TV (CTV).
Le partenariat vise à fournir des insights plus précis sur les comportements de streaming à travers les chaînes SVOD, AVOD et FAST, avec des données améliorées sur le co-visionnage à l’échelle individuelle et des métriques de téléspectateurs par foyer de visionnage. L’intégration devrait être prête pour la saison upfront 2026/2027, offrant aux éditeurs et annonceurs des capacités de mesure plus précises grâce au moteur breveté Unified Neuromedia Identification Engine (UNIe™) de HyphaMetrics.
Comscore (Nasdaq: SCOR) hat eine bedeutende mehrjährige Partnerschaft mit HyphaMetrics angekündigt, um seine plattformübergreifenden Messfähigkeiten zu verbessern. Die Zusammenarbeit wird HyphaMetrics' proprietäre 'Unified Individual Media Metric' nutzen, um Comscores Methodik zur Zielgruppenmessung insbesondere im Connected TV (CTV) Programm-Level Reporting zu optimieren.
Das Ziel der Partnerschaft ist es, detailliertere Einblicke in das Streaming-Verhalten über SVOD-, AVOD- und FAST-Kanäle zu liefern, mit verbesserten personenbezogenen Co-Viewing-Daten und Zuschauern-pro-Seh-Haushalt-Metriken. Die Integration soll für die Upfront-Saison 2026/2027 bereitstehen und Verlagen sowie Werbetreibenden genauere Messmöglichkeiten bieten, angetrieben durch HyphaMetrics' patentierte Unified Neuromedia Identification Engine (UNIe™).
- Partnership enhances cross-platform measurement capabilities with person-level audience data
- Expands CTV program-level reporting across SVOD, AVOD, and FAST channels
- Strategic timing aligns with 2026/2027 upfront season needs
- Access to deterministic Viewers-per-Viewing-Household data improves measurement accuracy
- None.
Insights
Comscore's partnership with HyphaMetrics significantly enhances its measurement capabilities, addressing critical industry needs for more precise audience data.
This strategic partnership represents a substantial enhancement to Comscore's measurement capabilities in the increasingly fragmented streaming landscape. By integrating HyphaMetrics' proprietary 'Unified Individual Media Metric,' Comscore is addressing one of the industry's most pressing challenges: accurately measuring person-level viewing behavior across multiple screens and platforms.
The ability to provide deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights represents a significant technical advancement over current household-level metrics. This granularity is precisely what advertisers and media buyers have been demanding, as it enables more accurate audience targeting and campaign measurement in the streaming ecosystem.
Particularly noteworthy is the planned expansion into program-level measurement across SVOD, AVOD and FAST channels. This addresses a critical blind spot in current measurement systems, which often struggle to provide consistent metrics across these different streaming models. The timing for the 2026/2027 upfront season gives Comscore a strategic window to develop and refine these new capabilities before bringing them to market.
HyphaMetrics' patented Unified Neuromedia Identification Engine (UNIe™) technology provides Comscore with sophisticated real-time data collection capabilities that could meaningfully differentiate its offerings in the competitive audience measurement market. This partnership directly responds to industry demands for greater transparency and accuracy, potentially strengthening Comscore's position against competitors like Nielsen in the evolving media measurement landscape.
RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape.
The partnership intends to enhance Comscore’s proprietary industry personification methodology by leveraging HyphaMetrics’ proprietary ‘Unified Individual Media Metric’, a unified view of audience behavior across every monitored screen and streaming platform within a household. This includes deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights across devices. Comscore’s personification approach transforms household-level viewing data into a more precise understanding of the individuals behind the screens, bringing new precision to both linear and CTV audience measurement.
Together, Comscore and HyphaMetrics aim to unlock deeper insights into streaming behaviors, enabling program-level measurement across SVOD, AVOD and FAST channels. The partnership is also expected to expand Comscore’s cross-platform solutions, adding new intelligence and advanced reporting for its cross-platform content reporting (CCM), delivering new intelligence and advanced reporting. As the industry continues to demand greater transparency and accuracy in audience measurement, this partnership lays the groundwork for Comscore to deliver enhanced insights in time for the 2026/2027 upfront season.
“We’ve been impressed with the sophistication of HyphaMetrics’s data, which is designed to accurately measure the totality of audiences across platforms as well as to gauge campaign performance,” said Steve Bagdasarian, Chief Commercial Officer, Comscore. “We believe the data partnership we have forged will be an added advantage for Comscore clients looking for the most accurate and holistic viewing measurement and campaign optimization insights in the market.”
“HyphaMetrics and Comscore are both deeply committed to helping publishers accurately value their content and to giving advertisers the clearest view possible of their ad exposures, making this data partnership a natural fit,” said Joanna Drews, CEO, HyphaMetrics. “We look forward to deepening our relationship with Comscore on behalf of buyers and sellers looking for the most accurate measurement of their assets.”
HyphaMetrics’ measurement platform is powered by Hypha’s patented Unified Neuromedia Identification Engine (UNIe™) that is able to capture who is consuming content, as well as where, when and how they are viewing it on multiple platforms including video, brands, gaming, and social activities in real time.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
About HyphaMetrics
Hypha is bridging the gap between TV and digital with unified reporting. As the only producer of a “Unified Individual Media Metric,” Hypha’s proprietary technology captures all forms of media consumption—from streaming and linear TV to gaming and digital content-–to provide a unified view of audience behavior across every screen and streaming platform in a household. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.
Media Contact:
Marie Scoutas
Comscore
press@comscore.com
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