AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growth on Mobile
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026.
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Rhea-AI Summary
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026. Total mobile unique visitors to leading AI assistants rose +107% YoY to 54.3M in Dec 2025; desktop visitation reached 83.0M, up +18% YoY, with ChatGPT driving much of desktop gains.
Top mobile destinations: ChatGPT 34.5M (+84% YoY), Google Gemini 12.8M (+137% YoY), Microsoft Copilot 10.6M (+246% YoY). Desktop leaders include ChatGPT 56.4M (+83% YoY) and Microsoft Copilot 33.4M (-28% YoY).
Positive
- Mobile AI visitation +107% YoY to 54.3M unique visitors
- OpenAI ChatGPT mobile audience 34.5M, up +84% YoY
- Microsoft Copilot mobile users +246% YoY (more than tripled)
- Google Gemini desktop growth +648% YoY
Negative
- Microsoft Copilot desktop users declined by 28% YoY
- Desktop growth concentrated in ChatGPT, indicating concentrated share gains
Details
News Market Reaction – SCOR
On Jan 29, the day this news came out, SCOR closed 3.10% below the previous close.
Data tracked by StockTitan Argus for the Jan 29 session.
Key Figures
- Mobile AI visitors
- 54.3M
- Total mobile AI assistant visitation, Dec 2025, +107% YoY
- Desktop AI visitors
- 83.0M
- Total desktop AI assistant visitation, Dec 2025, +18% YoY
- ChatGPT mobile
- 34.5M
- OpenAI ChatGPT mobile unique visitors, Dec 2025, +84% YoY
- Gemini mobile
- 12.8M
- Google Gemini mobile unique visitors, Dec 2025, +137% YoY
- Copilot mobile
- 10.6M
- Microsoft Copilot mobile unique visitors, Dec 2025, +246% YoY
- Perplexity mobile
- 4.7M
- Perplexity mobile unique visitors, Dec 2025, +265% YoY
- ChatGPT desktop
- 56.4M
- OpenAI ChatGPT desktop unique visitors, Dec 2025, +83% YoY
- Gemini desktop
- 12.3M
- Google Gemini desktop unique visitors, Dec 2025, +648% YoY
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2025 AI Intelligence Report with benchmarks on generative AI adoption and reach.
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Data showing surge in mobile AI tool adoption as desktop usage declined.
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Yahoo DSP integration of AI-powered ID-free audiences for privacy-centric campaigns.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Mobile usage climbs +
RESTON, Va., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today released new data showing continued momentum for AI assistant destinations across devices heading into 2026. Using Comscore’s cross-platform measurement of unique visitors, total mobile visitation to the leading AI assistant destinations reached 54.3M in December 2025, up +
Desktop visitation also increased, reaching 83.0M unique visitors, up +
AI Assistant Rankings – Dec 2025*
Mobile (Total: 54.3M, +
- OpenAI ChatGPT: 34.5M (+
84% YoY) - Google Gemini: 12.8M (+
137% YoY) - Microsoft Copilot: 10.6M (+
246% YoY) — more than tripled - Perplexity: 4.7M (+
265% YoY) - Meta: 1.3M (+
50% vs. May 2025)
Desktop (Total: 83.0M, +
- OpenAI ChatGPT: 56.4M (+
83% YoY) - Microsoft Copilot: 33.4M (-
28% YoY) - Google Gemini: 12.3M (+
648% YoY) - Perplexity: 1.4M (+
516% YoY) - Anthropic Claude: 1.1M (+
297% YoY)
“AI assistants are becoming an everyday utility, and the biggest story is how quickly the use of them on mobile is scaling,” said Smriti Sharma, EVP Analytics & Managing Director, Comscore CustomIQ, “As AI experiences become more integrated into apps and on-the-go workflows, we’re seeing sustained audience growth and increasingly clear leaders emerging across devices.”
Comscore’s latest snapshots underscore two clear shifts:
- Mobile is accelerating as the default access point for leading assistants, with broad-based growth among major platforms.
- Desktop growth remains strong but more concentrated, with ChatGPT capturing the largest share of year-over-year gains.
To learn more about how AI is reshaping consumer behavior including adoption trends, platform dynamics, and what it means for brands in 2026 download Comscore’s AI Intelligence Report.
*Source: CustomIQ Dec 2024 & Dec 2025.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact:
Marie Scoutas
press@comscore.com
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