AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growth on Mobile
Rhea-AI Summary
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026. Total mobile unique visitors to leading AI assistants rose +107% YoY to 54.3M in Dec 2025; desktop visitation reached 83.0M, up +18% YoY, with ChatGPT driving much of desktop gains.
Top mobile destinations: ChatGPT 34.5M (+84% YoY), Google Gemini 12.8M (+137% YoY), Microsoft Copilot 10.6M (+246% YoY). Desktop leaders include ChatGPT 56.4M (+83% YoY) and Microsoft Copilot 33.4M (-28% YoY).
Positive
- Mobile AI visitation +107% YoY to 54.3M unique visitors
- OpenAI ChatGPT mobile audience 34.5M, up +84% YoY
- Microsoft Copilot mobile users +246% YoY (more than tripled)
- Google Gemini desktop growth +648% YoY
Negative
- Microsoft Copilot desktop users declined by 28% YoY
- Desktop growth concentrated in ChatGPT, indicating concentrated share gains
Key Figures
Market Reality Check
Peers on Argus
Pre-news, SCOR was modestly higher while key peers were mixed: SJ (-13.29%), PODC (-5.77%), VBIX (-1.55%), GIFT (-0.91%), and BODI (+2.86%). Momentum scanner only flagged GITS at -4.25%, suggesting stock-specific drivers rather than a broad sector move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | AI usage report | Positive | +0.1% | 2025 AI Intelligence Report with benchmarks on generative AI adoption and reach. |
| Sep 03 | AI usage shift | Positive | -0.3% | Data showing surge in mobile AI tool adoption as desktop usage declined. |
| Sep 03 | AI data network | Positive | -0.3% | Launch of AI-powered Data Partner Network for scalable, privacy-first audiences. |
| May 29 | AI usage data | Positive | -2.2% | Addition of consumer AI tool usage tracking across 117 tools and nine categories. |
| May 28 | AI ad targeting | Positive | -0.8% | Yahoo DSP integration of AI-powered ID-free audiences for privacy-centric campaigns. |
AI-tagged announcements have generally been positive in content but often saw muted or negative next-day price moves, with only one of five AI events showing a positive reaction.
Over the past year, Comscore has repeatedly highlighted AI-driven measurement and audience products. AI-tagged releases on May 28–29, 2025, September 3, 2025, and December 8, 2025 showcased expanded AI usage data, privacy-first audiences, and an AI Intelligence Report, yet four of five events saw negative or very small price moves. Today’s AI assistant usage update continues that theme of positioning Comscore as an independent benchmark for generative AI adoption.
Historical Comparison
In the last five AI-tagged releases, SCOR’s average next-day move was about 0.77%, mostly negative despite upbeat AI narratives, so today’s modest 0.58% pre-news gain fits the historically muted reaction pattern.
AI-related news has progressed from adding AI usage data, to launching ID-free AI audiences and partner networks, to broader AI Intelligence Reports benchmarking generative AI adoption and assistant reach.
Market Pulse Summary
This announcement highlights Comscore’s expanding role in measuring AI assistant usage, with mobile visitors reaching 54.3M and desktop 83.0M in December 2025. It builds on prior AI Intelligence reports and tool-tracking initiatives that position the company as a reference point for generative AI adoption. In context of recent recapitalization and improving operating results, investors may focus on how consistently such AI data products drive revenue and client demand.
AI-generated analysis. Not financial advice.
Mobile usage climbs +
RESTON, Va., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today released new data showing continued momentum for AI assistant destinations across devices heading into 2026. Using Comscore’s cross-platform measurement of unique visitors, total mobile visitation to the leading AI assistant destinations reached 54.3M in December 2025, up +
Desktop visitation also increased, reaching 83.0M unique visitors, up +
AI Assistant Rankings – Dec 2025*
Mobile (Total: 54.3M, +
- OpenAI ChatGPT: 34.5M (+
84% YoY) - Google Gemini: 12.8M (+
137% YoY) - Microsoft Copilot: 10.6M (+
246% YoY) — more than tripled - Perplexity: 4.7M (+
265% YoY) - Meta: 1.3M (+
50% vs. May 2025)
Desktop (Total: 83.0M, +
- OpenAI ChatGPT: 56.4M (+
83% YoY) - Microsoft Copilot: 33.4M (-
28% YoY) - Google Gemini: 12.3M (+
648% YoY) - Perplexity: 1.4M (+
516% YoY) - Anthropic Claude: 1.1M (+
297% YoY)
“AI assistants are becoming an everyday utility, and the biggest story is how quickly the use of them on mobile is scaling,” said Smriti Sharma, EVP Analytics & Managing Director, Comscore CustomIQ, “As AI experiences become more integrated into apps and on-the-go workflows, we’re seeing sustained audience growth and increasingly clear leaders emerging across devices.”
Comscore’s latest snapshots underscore two clear shifts:
- Mobile is accelerating as the default access point for leading assistants, with broad-based growth among major platforms.
- Desktop growth remains strong but more concentrated, with ChatGPT capturing the largest share of year-over-year gains.
To learn more about how AI is reshaping consumer behavior including adoption trends, platform dynamics, and what it means for brands in 2026 download Comscore’s AI Intelligence Report.
*Source: CustomIQ Dec 2024 & Dec 2025.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact:
Marie Scoutas
press@comscore.com
FAQ
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