Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting
Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.
The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.
Comscore (NASDAQ: SCOR) ha ampliato la sua suite di report includendo dati sull'uso degli strumenti di intelligenza artificiale da parte dei consumatori, monitorando 117 strumenti AI in nove categorie su piattaforme PC e mobile. I dati mostrano che oltre il 30% degli utenti internet negli Stati Uniti utilizza attivamente strumenti AI ogni mese, con 67 milioni di consumatori statunitensi che interagiscono tramite dispositivi mobili.
Il nuovo set di dati evidenzia una significativa adozione in diverse categorie di AI, con gli strumenti creativi in testa: Audio (23,8 milioni di visitatori), Generazione di Immagini (23 milioni), Design (23 milioni) e Generazione Video (22,4 milioni). Tra le piattaforme più popolari monitorate figurano ChatGPT, Microsoft Copilot e Canva. Questa iniziativa mira a fornire approfondimenti su come l'AI stia trasformando il comportamento dei consumatori e le interazioni digitali.
Comscore (NASDAQ: SCOR) ha ampliado su conjunto de informes para incluir datos sobre el uso de herramientas de IA por parte de los consumidores, rastreando 117 herramientas de IA en nueve categorías en plataformas de PC y móviles. Los datos revelan que más del 30% de los usuarios de internet en EE.UU. utilizan activamente herramientas de IA mensualmente, con 67 millones de consumidores estadounidenses que acceden mediante dispositivos móviles.
El nuevo conjunto de datos muestra una adopción significativa en varias categorías de IA, con las herramientas creativas liderando: Audio (23,8 millones de visitantes), Generación de Imágenes (23 millones), Diseño (23 millones) y Generación de Video (22,4 millones). Las plataformas populares monitoreadas incluyen ChatGPT, Microsoft Copilot y Canva. Esta iniciativa busca ofrecer perspectivas sobre cómo la IA está transformando el comportamiento del consumidor y las interacciones digitales.
Comscore (NASDAQ: SCOR)는 PC 및 모바일 플랫폼에서 9개 카테고리의 117개 AI 도구 사용 데이터를 포함하도록 보고서 제품군을 확장했습니다. 데이터에 따르면 미국 인터넷 사용자 중 30% 이상이 매월 AI 도구를 적극적으로 사용하며, 6,700만 명의 미국 소비자가 모바일 기기를 통해 참여하고 있습니다.
새로운 데이터셋은 다양한 AI 카테고리에서 상당한 채택을 보여주며, 창작 도구가 선두를 달리고 있습니다: 오디오(2,380만 방문자), 이미지 생성(2,300만), 디자인(2,300만), 비디오 생성(2,240만). 주요 추적 플랫폼으로는 ChatGPT, Microsoft Copilot, Canva가 포함됩니다. 이 이니셔티브는 AI가 소비자 행동과 디지털 상호작용을 어떻게 변화시키고 있는지에 대한 통찰을 제공하는 것을 목표로 합니다.
Comscore (NASDAQ : SCOR) a élargi sa gamme de rapports pour inclure des données sur l'utilisation des outils d'IA par les consommateurs, en suivant 117 outils d'IA répartis en neuf catégories sur les plateformes PC et mobiles. Les données révèlent que plus de 30 % des internautes américains utilisent activement des outils d'IA chaque mois, avec 67 millions de consommateurs américains engagés via des appareils mobiles.
Le nouveau jeu de données montre une adoption significative dans diverses catégories d'IA, avec une prédominance des outils créatifs : Audio (23,8 millions de visiteurs), Génération d'images (23 millions), Design (23 millions) et Génération vidéo (22,4 millions). Parmi les plateformes populaires suivies figurent ChatGPT, Microsoft Copilot et Canva. Cette initiative vise à fournir des insights sur la manière dont l'IA transforme le comportement des consommateurs et les interactions numériques.
Comscore (NASDAQ: SCOR) hat sein Reporting-Portfolio erweitert und erfasst nun die Nutzung von KI-Tools durch Verbraucher, indem 117 KI-Tools in neun Kategorien auf PC- und Mobilplattformen verfolgt werden. Die Daten zeigen, dass über 30 % der US-Internetnutzer monatlich aktiv KI-Tools verwenden, wobei 67 Millionen US-Verbraucher über mobile Geräte interagieren.
Der neue Datensatz zeigt eine bedeutende Verbreitung in verschiedenen KI-Kategorien, wobei kreative Tools führend sind: Audio (23,8 Mio. Besucher), Bildgenerierung (23 Mio.), Design (23 Mio.) und Videogenerierung (22,4 Mio.). Beliebte Plattformen, die verfolgt werden, sind ChatGPT, Microsoft Copilot und Canva. Diese Initiative zielt darauf ab, Einblicke darin zu geben, wie KI das Verbraucherverhalten und digitale Interaktionen verändert.
- Launch of comprehensive AI usage tracking across 117 tools shows Comscore's market leadership in digital analytics
- High adoption rates with over 30% of U.S. online population using AI tools monthly indicates strong market potential
- Expansion into AI tracking creates new revenue opportunities and strengthens Comscore's product offering
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Insights
Comscore's new AI usage tracking strengthens their analytics portfolio, positioning them favorably in the rapidly growing AI measurement market.
Comscore's strategic expansion into AI usage tracking represents a significant enhancement to their core analytics offering. The company is intelligently positioning itself at the intersection of two critical market needs: understanding consumer behavior and tracking AI adoption. By measuring 117 AI tools across nine categories, they're creating a comprehensive view of AI's impact on digital engagement patterns.
The data they've revealed is particularly telling - over 30% of U.S. internet users now engage with AI tools monthly, with 67 million accessing AI via mobile devices. This indicates AI has moved beyond early adoption into mainstream usage. The breakdown showing strong engagement with creative AI tools (Audio:
This expansion addresses a critical market gap - while AI adoption is widely discussed, reliable measurement of actual consumer engagement has been lacking. For Comscore's core customers (advertisers, agencies, and media companies), this data will inform content development, ad placement, and digital strategy. The timing is particularly advantageous as brands struggle to understand AI's impact on consumer behavior.
By establishing themselves as an authority in AI usage measurement, Comscore strengthens their value proposition in an increasingly competitive analytics market. This move leverages their existing measurement infrastructure while expanding into a high-growth domain, potentially creating new revenue opportunities as clients seek to navigate AI's impact on consumer engagement patterns.
Over
RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms.
With this launch, Comscore is providing advertisers, agencies, and brands with a clearer picture of how consumers are interacting with AI tools, from fully AI-powered platforms like ChatGPT and Microsoft Copilot to mainstream applications with AI features, like Canva. This data set is designed to track real-world usage, providing actionable insights into how these tools are reshaping consumer behavior.
“Our clients are looking for clarity as they navigate the explosive growth of AI,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behavior is impacting the entire digital ecosystem. As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.”
Key Insights from the new data Include:
- Widespread Adoption: Over
30% of the U.S. online population uses AI tools actively each month, reflecting the rapid rise of this category. Top AI tools include Open AI Gen AI, Microsoft Gen AI and Canva Gen. - Cross-Platform Growth: 67 million U.S. consumers engage with AI on mobile devices, indicating strong momentum beyond desktop.
- Category Leaders: Beyond AI assistants, creative tools led the top categories with Audio (23.8 M projected visitors), Image Generation (23 M), Design (23 M), and Video Generation (22.4 M).
This dataset represents the first step in a broader initiative to provide deeper, more actionable insights into the AI ecosystem, supporting brands as they adapt to a world where AI is woven into everyday digital experiences.
For more information about Comscore’s Reporting Suite, or to learn how your AI tool or feature can be measured by Comscore reach out here.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
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