Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.

The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.

Positive

• Launch of comprehensive AI usage tracking across 117 tools shows Comscore's market leadership in digital analytics
• High adoption rates with over 30% of U.S. online population using AI tools monthly indicates strong market potential
• Expansion into AI tracking creates new revenue opportunities and strengthens Comscore's product offering

Negative

• None.

News Market Reaction

-2.24%

1 alert

-2.24% News Effect

On the day this news was published, SCOR declined 2.24%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Over 30% of U.S. internet users now use AI tools each month, marking a significant shift in digital behavior

RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms.

With this launch, Comscore is providing advertisers, agencies, and brands with a clearer picture of how consumers are interacting with AI tools, from fully AI-powered platforms like ChatGPT and Microsoft Copilot to mainstream applications with AI features, like Canva. This data set is designed to track real-world usage, providing actionable insights into how these tools are reshaping consumer behavior.

“Our clients are looking for clarity as they navigate the explosive growth of AI,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behavior is impacting the entire digital ecosystem. As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.”

Key Insights from the new data Include:

• Widespread Adoption: Over 30% of the U.S. online population uses AI tools actively each month, reflecting the rapid rise of this category. Top AI tools include Open AI Gen AI, Microsoft Gen AI and Canva Gen.
• Cross-Platform Growth: 67 million U.S. consumers engage with AI on mobile devices, indicating strong momentum beyond desktop.
• Category Leaders: Beyond AI assistants, creative tools led the top categories with Audio (23.8 M projected visitors), Image Generation (23 M), Design (23 M), and Video Generation (22.4 M).
  

This dataset represents the first step in a broader initiative to provide deeper, more actionable insights into the AI ecosystem, supporting brands as they adapt to a world where AI is woven into everyday digital experiences.

For more information about Comscore’s Reporting Suite, or to learn how your AI tool or feature can be measured by Comscore reach out here.

About Comscore  
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.

Media

Marie Scoutas

Comscore, Inc.

press@comscore.com

FAQ

What new AI tracking capabilities has Comscore (SCOR) added to its reporting suite?

Comscore has added tracking for 117 AI tools across 9 categories, covering both PC and mobile platforms, including popular platforms like ChatGPT, Microsoft Copilot, and Canva.

How many U.S. consumers are using AI tools according to Comscore's data?

Over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.

What are the most popular AI tool categories according to Comscore's new data?

The top categories are Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M).

How will this new AI tracking benefit Comscore (SCOR) customers?

The data provides advertisers, agencies, and brands with insights into consumer AI tool usage patterns, helping them understand how AI is reshaping consumer behavior and digital interactions.