Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.
The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.
Comscore (NASDAQ: SCOR) ha ampliato la sua collaborazione con Yahoo DSP integrando i suoi pubblici senza ID basati sull'intelligenza artificiale nelle soluzioni di targeting di Yahoo. Questa integrazione permette agli inserzionisti di attivare un targeting rispettoso della privacy su desktop, mobile e CTV senza utilizzare identificatori tradizionali. La soluzione è particolarmente utile per settori altamente regolamentati come salute, farmaceutica e servizi finanziari.
I pubblici senza ID, alimentati dai dati proprietari di Comscore, dalla tecnologia contestuale e dall'IA, hanno mostrato miglioramenti nelle performance, tra cui CPM più bassi, CTR più elevati e CPA ridotti. L'integrazione è ora attiva e disponibile per tutti i clienti di Yahoo DSP, affiancando le capacità di targeting orientate alla privacy già offerte da Yahoo.
Comscore (NASDAQ: SCOR) ha ampliado su colaboración con Yahoo DSP integrando sus audiencias sin ID impulsadas por IA en las soluciones de segmentación de Yahoo. Esta integración permite a los anunciantes activar una segmentación centrada en la privacidad en escritorio, móvil y CTV sin depender de identificadores tradicionales. Esta solución es especialmente valiosa para industrias altamente reguladas como salud, farmacéutica y servicios financieros.
Las audiencias sin ID, respaldadas por datos propios de Comscore, tecnología contextual e IA, han demostrado mejores métricas de rendimiento, incluyendo CPM más bajos, CTR más altos y CPA reducidos. La integración ya está activa y disponible para todos los clientes de Yahoo DSP, complementando las capacidades de segmentación enfocadas en la privacidad que Yahoo ya ofrece.
Comscore (NASDAQ: SCOR)는 Yahoo DSP와의 파트너십을 확대하여 AI 기반 ID 없는 오디언스를 Yahoo의 타겟팅 솔루션에 통합했습니다. 이 통합을 통해 광고주는 전통적인 식별자 없이 데스크톱, 모바일, CTV 전반에 걸쳐 개인정보 보호 중심의 타겟팅을 활성화할 수 있습니다. 이 솔루션은 건강, 제약, 금융 서비스 등 규제가 엄격한 산업 분야에서 특히 유용합니다.
Comscore의 1차 데이터, 컨텍스트 기술, AI로 구동되는 ID 없는 오디언스는 더 낮은 CPM, 더 높은 CTR, 그리고 감소된 CPA 등 향상된 성과 지표를 보여주고 있습니다. 이 통합은 현재 라이브 상태이며 모든 Yahoo DSP 고객에게 제공되어 Yahoo의 기존 개인정보 보호 중심 타겟팅 기능을 보완합니다.
Comscore (NASDAQ : SCOR) a étendu son partenariat avec Yahoo DSP en intégrant ses audiences sans ID, propulsées par l'IA, dans les solutions de ciblage de Yahoo. Cette intégration permet aux annonceurs d'activer un ciblage respectueux de la vie privée sur desktop, mobile et CTV sans recourir aux identifiants traditionnels. Cette solution est particulièrement précieuse pour les secteurs fortement réglementés tels que la santé, la pharmacie et les services financiers.
Les audiences sans ID, alimentées par les données propriétaires de Comscore, la technologie contextuelle et l'IA, ont démontré des performances améliorées, notamment des CPM plus bas, des CTR plus élevés et des CPA réduits. L'intégration est désormais en ligne et disponible pour tous les clients de Yahoo DSP, complétant ainsi les capacités de ciblage axées sur la confidentialité déjà proposées par Yahoo.
Comscore (NASDAQ: SCOR) hat seine Partnerschaft mit Yahoo DSP erweitert, indem es seine KI-gestützten ID-freien Zielgruppen in die Targeting-Lösungen von Yahoo integriert hat. Diese Integration ermöglicht es Werbetreibenden, datenschutzorientiertes Targeting auf Desktop, Mobile und CTV zu aktivieren, ohne auf traditionelle Identifikatoren angewiesen zu sein. Diese Lösung ist besonders wertvoll für stark regulierte Branchen wie Gesundheit, Pharma und Finanzdienstleistungen.
Die ID-freien Zielgruppen, die auf Comscores First-Party-Daten, kontextueller Technologie und KI basieren, haben verbesserte Leistungskennzahlen gezeigt, darunter niedrigere CPMs, höhere CTRs und reduzierte CPAs. Die Integration ist jetzt live und für alle Yahoo DSP-Kunden verfügbar und ergänzt die bereits vorhandenen datenschutzfreundlichen Targeting-Funktionen von Yahoo.
- Integration enables better advertising performance with lower CPMs, higher CTRs, and lower CPAs
- Expands market reach in highly regulated industries (health, pharma, financial services)
- Solution works across multiple platforms (desktop, mobile, CTV) increasing reach
- Addresses growing privacy concerns while maintaining targeting effectiveness
- None.
Insights
Comscore's integration of privacy-centric targeting with Yahoo DSP strengthens its position amid industry privacy shifts while creating new revenue opportunities.
Comscore's expanded partnership with Yahoo DSP represents a strategic positioning move in the rapidly evolving digital advertising landscape. As the industry faces the imminent deprecation of third-party cookies and increasing privacy regulations, Comscore is leveraging its first-party data assets and AI capabilities to create ID-free targeting solutions that address these challenges.
The integration enables Yahoo DSP clients to access Comscore's privacy-compliant audiences directly within their platform, which is particularly valuable for advertisers in highly regulated industries like healthcare, pharmaceuticals, and financial services. These sectors face stringent privacy requirements and will benefit significantly from targeting solutions that don't rely on traditional identifiers.
The partnership claims performance benefits including lower CPMs, higher CTRs, and lower CPAs - metrics that directly impact advertising efficiency and return on investment. By enabling cross-device targeting (desktop, mobile, CTV) without traditional identifiers, Comscore is addressing a critical industry need while potentially creating new revenue streams.
This move aligns with broader industry trends toward privacy-by-design advertising solutions. As Google phases out third-party cookies and privacy regulations like GDPR and CCPA restrict data usage, platforms that can deliver targeting capabilities without compromising privacy will likely gain market share. Comscore's approach leverages its contextual technology combined with proprietary AI and first-party data, representing a significant competitive advantage in this new environment.
For Comscore investors, this partnership expansion demonstrates the company's ability to innovate in response to structural industry changes while deepening relationships with major platforms like Yahoo, potentially leading to more stable, recurring revenue opportunities as these privacy-centric solutions become industry standard.
RESTON, Va., May 28, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
As third-party signals continue to disappear and the media industry braces for the next wave of privacy regulation, these AI-powered audiences offer a privacy-centric approach for reaching consumers without relying on traditional identifiers, building on the trusted contextual segments and brand safety audiences already available in the buy-side platform. This is particularly impactful for highly regulated industries, such as health, pharma, and financial services.
Through this integration, Yahoo DSP clients can now activate Comscore’s ID-free audiences directly within the Yahoo DSP, giving advertisers a scalable, privacy-by-design solution that can be leveraged across desktop, mobile, and CTV.
ID-free audiences, powered by Comscore’s trusted first-party data, contextual technology, and proprietary AI, help advertisers deliver the outcomes they need more efficiently, with many clients seeing lower CPMs, higher CTRs, and lower CPAs. This builds on the ID-free targeting strategies already available in Yahoo DSP, now providing an even more powerful suite of privacy-forward tools.
“At Comscore, we’re committed to helping brands understand consumers and we’re rewriting the industry playbook for how consumer insights are collected and applied, without compromising on privacy,” said Steve Bagdasarian, Comscore’s Chief Commercial Officer. “This expanded partnership with Yahoo DSP empowers advertisers to activate AI-powered, ID-free audiences, reaching the right consumers without sacrificing performance or budget efficiency.”
“Yahoo has long been committed to simplifying how advertisers reach their target audiences at scale in a privacy-forward way through our premium DSP. Our expanded partnership with Comscore is another important step in achieving these goals,” said Giovanni Gardelli, VP Ads Data Products, Yahoo DSP. “By offering Comscore ID-free audiences directly in our platform, we’re enabling our clients to deliver better outcomes while balancing the need for user privacy.”
The integration is now live and available to all Yahoo DSP clients.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
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