Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale
Comscore (NASDAQ:SCOR) has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into scalable, privacy-first audiences. The network leverages Proximic by Comscore's proprietary AI predictive technology to extend audience reach while maintaining privacy compliance.
The initiative has already attracted over 10 major data providers, including AnalyticsIQ, Circana, and TransUnion. Early results show significant impact, with one segment showing 95% growth in reach when applying the AI technology. Global programmatic partner MiQ has reported improved reach and reduced costs across CTV campaigns using these segments.
The Network serves as a bridge between data providers and market needs, ensuring data remains addressable and scalable as traditional tracking methods decline.
Comscore (NASDAQ:SCOR) ha lanciato il suo Data Partner Network potenziato dall'IA, che permette ai fornitori di dati terzi di trasformare dataset basati su ID in audience scalabili e rispettose della privacy. La rete sfrutta la tecnologia predittiva proprietaria Proximic by Comscore per estendere la portata delle audience garantendo conformità alla privacy.
L'iniziativa ha già attirato oltre 10 importanti fornitori di dati, tra cui AnalyticsIQ, Circana e TransUnion. I primi risultati mostrano un impatto rilevante: un segmento ha registrato una crescita del 95% della reach grazie all'applicazione dell'IA. Il partner programmatico globale MiQ segnala miglioramenti nella copertura e una riduzione dei costi nelle campagne CTV che utilizzano questi segmenti.
La Network funge da ponte tra i fornitori di dati e le esigenze del mercato, mantenendo i dati indirizzabili e scalabili mentre i metodi di tracciamento tradizionali declinano.
Comscore (NASDAQ:SCOR) ha lanzado su Data Partner Network impulsado por IA, que permite a proveedores de datos terceros convertir conjuntos de datos basados en ID en audiencias escalables y con prioridad en la privacidad. La red utiliza la tecnología predictiva propietaria Proximic by Comscore para ampliar el alcance de las audiencias manteniendo el cumplimiento de la privacidad.
La iniciativa ya ha atraído a más de 10 importantes proveedores de datos, incluidos AnalyticsIQ, Circana y TransUnion. Los resultados iniciales muestran un impacto significativo: un segmento experimentó un crecimiento del 95% en el alcance al aplicar la tecnología de IA. El socio programático global MiQ ha informado de mayor alcance y reducción de costes en campañas CTV que emplean estos segmentos.
La Network actúa como puente entre los proveedores de datos y las necesidades del mercado, asegurando que los datos sigan siendo direccionables y escalables a medida que disminuyen los métodos tradicionales de seguimiento.
Comscore (NASDAQ:SCOR)는 AI 기반의 데이터 파트너 네트워크(Data Partner Network)를 출시해 제3자 데이터 공급자가 ID 기반 데이터셋을 확장 가능하고 프라이버시 중심의 오디언스로 전환할 수 있도록 지원합니다. 이 네트워크는 Proximic by Comscore의 독점 AI 예측 기술을 활용해 오디언스 도달 범위를 넓히면서도 프라이버시 규정을 준수합니다.
이 프로젝트에는 이미 AnalyticsIQ, Circana, TransUnion 등을 포함한 10개 이상의 주요 데이터 공급자가 참여했습니다. 초기 결과는 의미 있는 효과를 보여주며, 한 세그먼트는 AI 기술 적용 시 도달 범위가 95% 증가했습니다. 글로벌 프로그래매틱 파트너 MiQ는 이러한 세그먼트를 활용한 CTV 캠페인에서 도달 범위 향상과 비용 절감을 보고했습니다.
이 네트워크는 데이터 공급자와 시장 수요를 연결하는 다리 역할을 하며, 전통적 추적 방식이 감소하는 상황에서도 데이터가 주소 지정 가능하고 확장 가능하도록 보장합니다.
Comscore (NASDAQ:SCOR) a lancé son Data Partner Network alimenté par l'IA, permettant aux fournisseurs de données tiers de transformer des jeux de données basés sur des ID en audiences évolutives et axées sur la confidentialité. Le réseau s'appuie sur la technologie prédictive propriétaire Proximic by Comscore pour étendre la portée des audiences tout en restant conforme aux règles de confidentialité.
L'initiative a déjà attiré plus de 10 grands fournisseurs de données, dont AnalyticsIQ, Circana et TransUnion. Les premiers résultats montrent un impact notable : un segment a enregistré une augmentation de 95 % de la portée après application de la technologie IA. Le partenaire programmatique mondial MiQ rapporte une portée améliorée et une réduction des coûts sur les campagnes CTV utilisant ces segments.
Le Network fait le lien entre les fournisseurs de données et les besoins du marché, garantissant que les données restent adressables et évolutives alors que les méthodes de suivi traditionnelles déclinent.
Comscore (NASDAQ:SCOR) hat sein KI-gestütztes Data Partner Network gestartet, das Drittanbietern ermöglicht, ID-basierte Datensätze in skalierbare, datenschutzorientierte Zielgruppen zu verwandeln. Das Netzwerk nutzt die proprietäre KI-Vorhersagetechnologie Proximic by Comscore, um die Reichweite der Zielgruppen zu erweitern und gleichzeitig die Datenschutzkonformität zu wahren.
Die Initiative hat bereits mehr als 10 große Datenanbieter gewonnen, darunter AnalyticsIQ, Circana und TransUnion. Erste Ergebnisse zeigen deutliche Effekte: Ein Segment verzeichnete bei Anwendung der KI eine Reichweitensteigerung von 95 %. Der globale programmatische Partner MiQ berichtet von verbesserter Reichweite und gesenkten Kosten bei CTV-Kampagnen, die diese Segmente nutzen.
Das Network dient als Brücke zwischen Datenanbietern und Marktanforderungen und stellt sicher, dass Daten adressierbar und skalierbar bleiben, während traditionelle Tracking-Methoden zurückgehen.
- AI technology demonstrated 95% growth in reach for online holiday shoppers segment
- Partnership with over 10 major data providers already secured
- Successful implementation by MiQ showing improved reach and reduced cost per unique reach in CTV campaigns
- Solution addresses growing privacy concerns while maintaining data scalability
- Heavy dependence on AI predictions versus traditional direct measurement
- Potential challenges in maintaining accuracy as traditional signals like cookies continue to erode
Insights
Comscore's new AI Data Partner Network transforms third-party data into privacy-compliant, scalable audience segments, positioning them strategically amid industry privacy shifts.
Comscore's new AI-powered Data Partner Network represents a significant strategic pivot in the evolving digital advertising landscape. This technology essentially acts as a bridge between traditional ID-based audience targeting and the emerging privacy-first ecosystem by converting third-party data into scalable audiences without relying on conventional identifiers.
The technology's ability to expand audience reach is impressive – the company reports their 'online holiday shoppers' segment grew by
What's particularly notable is the robust partner ecosystem at launch. With over 10 data providers already participating – including significant industry players like TransUnion, Dun & Bradstreet's Eyeota, and S&P Global Mobility – Comscore has secured the critical mass necessary for this network to deliver meaningful value. MiQ's early adoption for CTV campaigns provides real-world validation of the technology's effectiveness.
This initiative is strategically timed as the digital advertising industry faces fundamental changes with the deprecation of third-party cookies and increasing privacy regulations. By creating a system that can function effectively without traditional identifiers while maintaining targeting precision, Comscore is positioning itself as an infrastructure provider for the next era of digital advertising. The ability to simultaneously address privacy concerns while improving scale represents a potential competitive advantage in a market actively seeking solutions to these challenges.
Proprietary AI Predictive Technology Generates ID-Free Audience Segments That Can Be Activated In Programmatic Environments
RESTON, Va., Sept. 03, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-first audiences using Proximic by Comscore’s proprietary AI predictive technology.
This Network is designed to unlock the full value of partner data to extend audience reach for advertisers and deliver campaign performance. For example, Proximic by Comscore’s ID-based ‘online holiday shoppers’ segment grew by over
More than 10 data providers, including AnalyticsIQ, Circana, Dynata, Eyeota, a Dun & Bradstreet company, L2 Data, Lighthouse-Ameribase, a Stirista Company, LBDigital, a Stirista Company, Polk Automotive Solutions from S&P Global Mobility, PurpleLab®, RevOptimal, Symphony Health, an ICON plc company, Throtle, TransUnion and others, are already participating.
“We’re building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business," said Rachel Gantz, Managing Director, Proximic by Comscore.
Global programmatic media partner MiQ has already seen significant results with the AI-powered technology, deploying these segments across many CTV campaigns to drive improved reach and reduced cost per unique reach.
“The future of audience targeting is a privacy-centric approach that still drives scale and performance outcomes,” said Sara Sowsian, Director, US Product Partnerships at MiQ. “It’s a balancing act that’s critical to the future of digital advertising, and we’re excited about how Proximic by Comscore’s Data Partner Network supports that goal—helping our clients at MiQ reach the right audiences efficiently and responsibly in a rapidly evolving ecosystem.”
“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences now with Proximic's AI technology,” added Michael Quinn, SVP Global Media at Circana.
The Data Partner Network acts as the connective layer between data providers and the evolving needs of the marketplace. Partners can seamlessly plug into Proximic by Comscore’s technology, ensuring their data remains addressable, privacy-aligned, and scalable, even as traditional signals like cookies and mobile IDs continue to erode.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media:
Marie Scoutas
Comscore, Inc.
press@comscore.com
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