comScore director sells 1,934 and 68 SCOR shares; avg $6.85–$6.99

comScore (SCOR) reported an insider transaction on a Form 4.

Accepted by SEC EDGAR 11/14/2025 - 04:08 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

comScore (SCOR) reported an insider transaction on a Form 4. A director sold common stock on 11/12/2025 in two trades: 1,934 shares at a weighted average price of $6.85 and 68 shares at a weighted average price of $6.99. Following these transactions, the director beneficially owned 197,373 shares, held directly.

Footnotes state the sales were made for tax and estate planning purposes. The prices reflect multiple executions within disclosed ranges, and detailed breakdowns are available upon request.

Insider Trade Summary

Net Seller: 2,002 shares

Net Sell 2 txns

Insider LIVEK WILLIAM PAUL

Role Director

Sold 2,002 shs ($14K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,934	$6.85	$13K
Sale	Common Stock	68	$6.99	$475.32

Holdings After Transaction: Common Stock — 197,373 shares (Direct)

Footnotes (3)

1. F1. Represents the number of shares sold by the reporting person for tax and estate planning purposes.
2. F2. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.78 to $6.89 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.93 to $7.11 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider activity did SCOR report on Form 4?

A comScore director sold common stock in two transactions on 11/12/2025 and updated beneficial ownership.

How many SCOR shares were sold and at what prices?

Two sales: 1,934 shares at a weighted average price of $6.85, and 68 shares at a weighted average price of $6.99.

What is the director’s SCOR stake after the sales?

Beneficial ownership following the reported transactions is 197,373 shares, held directly.

What reason was given for the SCOR share sales?

Footnote states they were made for tax and estate planning purposes.

What were the execution price ranges for the trades?

The $6.85 average reflects trades from $6.78–$6.89; the $6.99 average reflects trades from $6.93–$7.11.

What is the reporting person’s relationship to comScore (SCOR)?

The reporting person is a Director of comScore, Inc.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

LIVEK WILLIAM PAUL

(Last) (First) (Middle)

C/O COMSCORE, INC.

11950 DEMOCRACY DRIVE, STE. 600

(Street)

RESTON VA 20190

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/12/2025		S		1,934(1)	D	$6.85(2)	197,441	D
Common Stock	11/12/2025		S		68(1)	D	$6.99(3)	197,373	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the number of shares sold by the reporting person for tax and estate planning purposes.

2. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.78 to $6.89 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.93 to $7.11 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Ashley Wright, Attorney-in-Fact	11/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.