Comscore (SCOR) director lifts stake to 217,473 shares

Rhea-AI Filing Summary

COMSCORE, INC. (SCOR) director William Paul Livek reported purchasing common stock. On 2026-08-28, he bought 20,000 shares of common stock in an open market or private transaction at a weighted average price of $5.23 per share, with individual trade prices ranging from $5.20 to $5.28. Following this purchase, his directly held position increased to 217,473 shares of COMSCORE common stock.

Insider Trade Summary

Net Buyer: 20,000 shares

Net Buy 1 txn

Insider LIVEK WILLIAM PAUL

Role Director

Bought 20,000 shs ($105K)

Type	Security	Shares	Price	Value
Purchase	Common Stock F1	20,000	$5.23	$105K

Holdings After Transaction: Common Stock — 217,473 shares (Direct)

Footnotes (1)

1. F1. The reported price on Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.20 to $5.28 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Key Figures

Shares purchased: 20,000 shares of Common Stock Weighted average purchase price: $5.23 per share Purchase price range: $5.20 to $5.28 per share +1 more

4 metrics

Shares purchased 20,000 shares of Common Stock Open market or private purchase on 2026-08-28

Weighted average purchase price $5.23 per share Average across multiple trades on 2026-08-28

Purchase price range $5.20 to $5.28 per share Range of prices for the 20,000 purchased shares

Shares owned after transaction 217,473 shares Directly held COMSCORE common stock following the purchase

Key Terms

weighted average price, open market or private transaction, beneficial ownership

3 terms

weighted average price financial

"The reported price on Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"transaction_code_description: Purchase in open market or private transaction"

beneficial ownership financial

"full information regarding the number of shares purchased at each separate price within the range set forth in this footnote."

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

What insider transaction did SCOR director William Paul Livek report?

William Paul Livek reported a purchase of 20,000 SCOR common shares on 2026-08-28 in an open market or private transaction, at a weighted average price of $5.23 per share.

What price did the SCOR director pay for the purchased shares?

The reported price is a weighted average of $5.23 per share. According to the filing, the individual trade prices ranged from $5.20 to $5.28 per share for the 20,000 purchased shares.

How many COMSCORE (SCOR) shares does William Paul Livek hold after this transaction?

After the reported purchase, William Paul Livek directly holds 217,473 shares of COMSCORE, INC. common stock, as stated in the Form 4 filing.

Was the SCOR insider trade made under a Rule 10b5-1 trading plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox is not selected, so this reported purchase was not affirmed as being made pursuant to a Rule 10b5-1 trading plan.

What does the Form 4 say about detailed prices for the SCOR insider purchase?

The filing notes the $5.23 price is a weighted average and that the 20,000 shares were purchased in multiple transactions between $5.20 and $5.28 per share. The insider undertakes to provide detailed trade-level prices upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/31/2026 - 07:11 AM Accepted by SEC EDGAR 08/31/2026 - 07:10 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

LIVEK WILLIAM PAUL

(Last) (First) (Middle)

C/O COMSCORE, INC.

11950 DEMOCRACY DRIVE, STE. 600

(Street)

RESTON VIRGINIA 20190

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/28/2026		P		20,000	A	$5.23(1)	217,473	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported price on Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.20 to $5.28 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Ashley Wright, Attorney-in-Fact	08/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)