Comscore’s Cross-Platform Content Measurement to Service ESPN, Strengthening Audience Insights and Better Illuminating the Value of Its Fanbase (and Programming)
Rhea-AI Summary
Comscore (NASDAQ: SCOR) announced that ESPN will use Comscore Content Measurement (CCM) to produce a unified, person-level view of audience engagement across linear TV, streaming/CTV, digital, and social. Comscore reported ESPN reached 240.4 million people across platforms in September 2025, with linear-only reach at 74.6 million and cross-platform lift of +222%. CCM offers a deduplicated total-reach metric, audience overlap and platform lift, and person-level demographics to support content planning and advertiser communication.
Positive
- Total reach of 240.4 million across platforms (September 2025)
- Cross-platform lift of +222% versus linear-only reach
- Linear reach of 74.6 million (September 2025)
- Person-level demographics for content planning and ad sales
Negative
- None.
News Market Reaction
On the day this news was published, SCOR gained 5.33%, reflecting a notable positive market reaction. Argus tracked a peak move of +13.4% during that session. Our momentum scanner triggered 14 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $2M to the company's valuation, bringing the market cap to $43M at that time. Trading volume was very high at 4.5x the daily average, suggesting strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SCOR gained 3.84% with the ESPN content measurement news while sector peers were mixed and one momentum peer (SLE) was down 4.41%, indicating a stock-specific move rather than a broad sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 15 | Product expansion | Positive | +8.2% | Expanded CCR to streaming audio and broader social campaign metrics. |
| Dec 08 | AI insights report | Positive | +0.1% | Released 2025 AI Intelligence Report on generative AI adoption and usage. |
| Nov 05 | Partnership news | Positive | -8.8% | Announced Polaris I/O partnership to automate audience insights in MarketView. |
| Nov 04 | Earnings update | Positive | -2.0% | Reported Q3 2025 results and proposed recapitalization with preferred holders. |
| Oct 29 | Industry report | Positive | +0.4% | Released 2025 State of Streaming report on ad-supported and FAST growth. |
Recent product and partnership announcements have generally led to modest positive moves, with occasional sharp divergences such as the Polaris I/O partnership selloff.
Over the last few months, Comscore has focused on expanding cross-platform measurement and strategic partnerships. On Oct 29, 2025, its State of Streaming report highlighted strong ad-supported and FAST growth. A proposed recapitalization and Q3 2025 results on Nov 4–Nov 6 outlined balance sheet changes and flat revenue guidance. Subsequent partnerships and product expansions, including audio and social measurement on Dec 15, 2025, showed emphasis on unified audience insights, which relates directly to today’s ESPN CCM announcement.
Market Pulse Summary
The stock moved +5.3% in the session following this news. A strong positive reaction aligns with Comscore’s strategy of deepening high-profile media relationships. Recent cross-platform product enhancements and reports have often seen constructive, though varied, price responses. The ESPN CCM engagement reinforces Comscore’s positioning in unified audience measurement. Investors would also weigh ongoing recapitalization steps and prior insider selling when assessing how durable any move above $6.76 and current elevated volume might be.
Key Terms
deduplicated technical
person-level demographics technical
Total Digital Population technical
P2+ technical
AI-generated analysis. Not financial advice.
Unified content measurement gives ESPN a clearer view of how fans engage across linear, streaming, digital, and social — revealing its total audience reach and programming impact
NEW YORK, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences connect with its programming across all platforms.
By leveraging Comscore’s unified, person-level insights spanning linear TV, streaming, digital, and social, ESPN gains a more complete view of its cross-platform audience — enabling the network to better communicate its reach and impact, including potentially to advertisers. The information could also be used to refine content strategy, and differentiate its brand in a competitive media landscape.
ESPN reached 240.4 million people across all its linear network programming, digital footprint, and social accounts in September 2025. While 74.6 million people engaged with ESPN across all its linear networks in September 2025, adding in its digital audience across its owned and operated sites and apps as well as social accounts lift the total audience size by more than 3X (+
“Today’s sports fans aren’t limited to one screen — they interact with content across multiple platforms and moments,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “Our solution helps ESPN and other top media brands understand and quantify that journey so they can demonstrate their unique value to partners and help maximize the impact of their programming.”
Comscore Content Measurement provides:
- A deduplicated view of total reach across linear, CTV, digital, and social
- Insight into audience overlap and platform-specific lift
- Person-level demographics for content planning and ad sales strategy
This collaboration underscores Comscore’s leadership in delivering cross-platform consumer intelligence that empowers media companies to further unlock the value of their content in an increasingly fragmented media environment.
*Source: Comscore Content Measurement, Custom package representing ESPN Sports programming on ABC on linear TV and ESPN on digital, Total View, Total Cross Platform Audience, TV Live + 7-Days and Total Digital Population, P2+, September 2025
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
FAQ
What did Comscore announce about ESPN and content measurement on January 7, 2026 (SCOR)?
How many people did ESPN reach across platforms in September 2025 according to Comscore (SCOR)?
What was ESPN's linear-only reach in September 2025 reported by Comscore (SCOR)?
What does the reported +222% lift versus linear mean for ESPN audience measurement (SCOR)?
How can ESPN use Comscore Content Measurement data to support advertising (SCOR)?
