Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale
Comscore (NASDAQ: SCOR) announced a partnership with Polaris I/O to integrate Comscore audience measurement and research into the Polaris I/O MarketView solution.
The integration automates audience insights and validated contact data to help media sales teams accelerate prospecting, pitching, and account growth across local and enterprise markets. The automated workflow is currently in beta with a handful of mutual clients and is expected to be made available more broadly in 2026.
Comscore (NASDAQ: SCOR) ha annunciato una partnership con Polaris I/O per integrare la misurazione dell'audience e la ricerca di Comscore nella soluzione Polaris I/O MarketView.
L'integrazione automatizza gli insight sull'audience e i dati di contatto validati per aiutare i team di vendita media ad accelerare la prospezione, le presentazioni e la crescita degli account nei mercati locali e enterprise. Il flusso di lavoro automatizzato è attualmente in beta con alcuni clienti in comune e dovrebbe essere reso disponibile su larga scala nel 2026.
Comscore (NASDAQ: SCOR) anunció una asociación con Polaris I/O para integrar la medición de audiencia y la investigación de Comscore en la solución MarketView de Polaris I/O.
La integración automatiza los insights de audiencia y los datos de contacto validados para ayudar a los equipos de ventas de medios a acelerar la prospección, las presentaciones y el crecimiento de cuentas en mercados locales y empresariales. El flujo de trabajo automatizado se encuentra actualmente en beta con unos pocos clientes mutuos y se espera que esté disponible de forma más amplia en 2026.
Comscore (NASDAQ: SCOR)은 Polaris I/O와 파트너십을 발표하여 Comscore의 오디언스 측정 및 리서스를 Polaris I/O의 MarketView 솔루션에 통합합니다.
이 통합은 오디언스 인사이트와 검증된 연락처 데이터를 자동화하여 로컬 및 엔터프라이즈 시장 전반에서 발굴, 프레젠테이션, 계정 성장 속도를 높이는 데 도움을 줍니다. 자동화된 워크플로우는 현재 소수의 상호 고객과 베타 테스트 중이며 2026년에는 더 넓게 제공될 예정입니다.
Comscore (NASDAQ: SCOR) a annoncé un partenariat avec Polaris I/O pour intégrer la mesure d'audience et la recherche de Comscore dans la solution Polaris I/O MarketView.
L'intégration automatise les insights d'audience et les données de contact validées pour aider les équipes commerciales médias à accélérer la prospection, les présentations et la croissance des comptes sur les marchés locaux et entreprise. Le flux de travail automatisé est actuellement en bêta avec quelques clients mutuels et devrait être largement disponible en 2026.
Comscore (NASDAQ: SCOR) hat eine Partnerschaft mit Polaris I/O angekündigt, um die Audience-Messung und Forschung von Comscore in die Polaris I/O MarketView-Lösung zu integrieren.
Die Integration automatisiert Audience-Einblicke und validierte Kontaktdaten, um Medienvertriebsteams dabei zu helfen, Prospecting, Pitches und das Kontovermöge n über lokale und Enterprise-M Märkte hinweg zu beschleunigen. Der automatisierte Workflow befindet sich derzeit in der Beta-Phase mit einer Handvoll gemeinsamer Kunden und soll voraussichtlich im 2026 breiter verfügbar sein.
Comscore (NASDAQ: SCOR) أعلنت عن شراكة مع Polaris I/O لدمج قياس الجمهور وأبحاث Comscore في حل Polaris I/O MarketView.
يعمل الدمج على أتمتة رؤى الجمهور وبيانات الاتصال المعتمدة لمساعدة فرق مبيعات الوسائط في تسريع الاستكشاف، والعروض، ونمو الحسابات عبر الأسواق المحلية والمؤسسية. يعمل تدفق العمل الآلي حالياً في وضع تجريبي مع عدد محدود من العملاء المشتركين من المتوقع أن يتوفر على نطاق أوسع في 2026.
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RESTON, Va., Nov. 05, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a partnership with Polaris I/O, a company that offers pipeline as a service solution to enterprise, multi-market and local media sales teams. This collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution, enabling media sellers to accelerate the prospecting and pitching of new business.
MarketView provides media sales teams with leads by identifying new and expanding businesses across local markets and connecting validated contact information. MarketView also identifies larger cross-market opportunities and enterprise-level account insights to facilitate account growth opportunities at the corporate level.
“The ability for media sales teams to get in front of prospects quickly with the right information is critical,” said Steve Bagdasarian, Chief Commercial Officer, Comscore. “Our partnership with Polaris I/O enables Comscore clients to automate and activate research quickly to accelerate the media selling process.”
“This partnership provides Polaris I/O MarketView users with an advantage in quickly and easily getting in front of prospects at scale,” said Joseph Hayes, Chief Commercial Officer at Polaris I/O. “The ability to automate Comscore insights through MarketView changes the game for media sales teams to act quickly and look smart – while saving time in the process.”
The automated workflow is currently in beta with a handful of mutual clients and the Comscore and Polaris I/O teams expect to make it available more broadly in 2026.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact:
Marie Scoutas
Comscore, Inc.
press @comscore.com
FAQ
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