Comscore Inc Stock Price, News & Analysis

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR), has released its inaugural State of Privacy in Advertising Report for 2024. The report reveals significant impacts of data privacy laws on personalized advertising:

- 56% of respondents face limitations in audience targeting in regions with data privacy laws
- 40% report challenges related to audience data availability
- 64% rely on first-party and contextual data as their primary targeting approach
- 88% anticipate moderate to significant impact on personalized advertising delivery
- 61% expect audience targeting to be most affected by privacy laws

The report also highlights industry shifts towards AI-driven strategies, reduced reliance on cookies, and increased focus on privacy-resilient advertising solutions. Proximic by Comscore offers contextually powered targeting segments and ID-free Predictive Audiences to address these challenges.

Comscore (NASDAQ:SCOR) and FreeWheel have partnered to support privacy-resilient ID-free audiences for CTV. This innovation will provide publishers with streamlined access to future-proofed audience monetization tools and enable buyers to reach targeted audiences across premium CTV content. The integration of Proximic by Comscore's data into FreeWheel's ad management platform will allow publishers to access extensive content-level categorization data, including contextual advertising capabilities.

Paramount is the first to adopt this new solution, incorporating it into their EyeQ Select solution. The partnership aims to address the industry's disruptive signal loss challenges by offering targeting audiences that scale beyond ID-based solutions. FreeWheel will surface Proximic by Comscore's full contextual suite, including IAB categories, brand safety, and suitability, enabling content-level inventory insights.

Horizon Media, the largest U.S. media agency, has selected Proximic by Comscore as their preferred contextual intelligence provider to address signal loss and privacy challenges. This partnership will provide Horizon Media's global clients with privacy-resilient targeting capabilities using Proximic's AI-powered contextual technology.

Key points:

• Clients will have access to thousands of contextually-powered targeting segments, focusing on ID-free Predictive Audiences
• Segments are built from Comscore's consented panel data and Proximic's AI contextual intelligence
• Available for activation across leading DSPs, including premium connected TV inventory
• Testing shows ID-free Predictive Audiences drive 96% incremental reach over ID-based tactics

This partnership aims to provide a solution for brands seeking addressable audience targeting while respecting consumer privacy in the face of increasing signal loss and privacy regulations.

Comscore (Nasdaq: SCOR) reported Q2 2024 financial results, showing a revenue decline of 8.4% to $85.8 million compared to Q2 2023. The company posted a net loss of $1.7 million, significantly improved from a $44.9 million loss in Q2 2023. Adjusted EBITDA was $6.9 million, down from $8.9 million year-over-year.

Key highlights include:

• Content & Ad Measurement revenue declined 6.7%
• Research & Insight Solutions revenue fell 16.5%
• Core operating expenses decreased 6.1% to $86.5 million
• Adjusted EBITDA margin was 8.1%, down from 9.6% in Q2 2023

Comscore revised its full-year 2024 guidance, now expecting revenue between $350-360 million and an adjusted EBITDA margin of at least 10%. The company anticipates a return to growth in 2025.

Comscore (NASDAQ: SCOR) has announced comprehensive measurement of YouTube audiences across all digital devices in the US. Starting July 2024, Comscore's Video Metrix Multi-Platform now includes YouTube Connected TV (CTV) data, inclusive of coviewing, alongside existing reporting for desktop and mobile. This holistic view sets Comscore apart from other industry measurement providers.

The new capability allows clients to access Traffic Sharing in YouTube CTV measurement. Comscore's Chief Commercial Officer, Steve Bagdasarian, emphasized the company's leadership in digital and video measurement, incorporating person-level insights and deduplicating video audiences across platforms.

The comprehensive YouTube audience measurement will expand to regions outside the US in 2025, including several countries in Europe, South America, and Asia.

Comscore (Nasdaq: SCOR), a trusted media planning and evaluation partner, has announced its upcoming conference call to discuss second quarter 2024 financial results. The call is scheduled for Tuesday, August 6th at 5:00 p.m. ET. Interested parties can access the call via live webcast or telephone by pre-registering. Upon registration, participants will receive dial-in details and a unique PIN for call access. A replay of the conference call will be available via webcast on Comscore's investor relations website after the event.

Comscore's 2024 State of Gaming Report reveals significant trends in the gaming industry, offering valuable insights for advertisers and marketers. Key findings include:

- 62% of adults aged 18+ engage in video gaming
- 77% of gamers play on multiple platforms
- 45% of gamers don't mind rewarded ads
- Millennials comprise the largest segment of adult gamers
- 82% of gamers have made in-game purchases in freemium games
- 68% of gamers interested in featured brands would use social media to learn more
- Esports and livestreaming are gaining popularity, especially among younger generations
- Cloud gaming and Netflix gaming show significant growth potential

The report highlights the cultural significance of gaming and its potential for strategic advertising opportunities across various platforms.

Comscore (Nasdaq: SCOR) and Kochava announced a new performance media measurement solution that combines Comscore’s Exact Commercial Ratings (ECR) data and Kochava’s marketing mix modeling to provide deeper insights into how linear TV campaigns affect consumer behavior across channels.

This partnership allows marketers to understand the impact of linear TV ads on mobile app activity, website activity, merchant-level purchase data, and episodic tune-ins. The solution aims to optimize spend by attributing specific online and offline behaviors directly to linear TV ad placements.

Steve Bagdasarian, Comscore's Chief Commercial Officer, emphasized the importance of this tool in offering attributable insights, while Kochava's CEO, Charles Manning, highlighted the ability to apply a performance lens to linear TV's traditionally brand-focused environment.

Comscore (NASDAQ: SCOR) has expanded its partnership with Anzu, enhancing in-game advertising measurement through Comscore Campaign Ratings (CCR). This integration allows advertisers to measure in-game ads with higher accuracy and precision down to the market level. Anzu, known for its non-disruptive and engaging in-game ads, will leverage Comscore's solutions to validate audience reach and showcase incremental reach against other channels. This partnership aims to capitalize on the growing gaming ad market, projected to reach $8.5 billion in 2024 and over $10 billion by 2026. Comscore's CCR provides comprehensive cross-platform media measurement, aiding advertisers in optimizing campaign reach and frequency.