Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (NASDAQ:SCOR) reported Q2 2025 financial results, with revenue increasing 4.1% to $89.4 million compared to $85.8 million in Q2 2024. The company demonstrated strong performance in key areas, with cross-platform solutions growing 60% and local TV showing double-digit growth.
However, the company reported a net loss of $9.5 million, compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes, and senior debt interest. Adjusted EBITDA improved to $8.9 million, up 25% year-over-year. The company maintained its full-year guidance and highlighted its position as the only MRC-accredited and JIC-certified local TV offering in the market.
Comscore (NASDAQ:SCOR), a media planning and evaluation company, has scheduled a conference call to discuss its Q2 2025 financial results on Tuesday, August 5th at 5:00 p.m. ET. The call will be accessible via live webcast and telephone, with prior registration required for phone participants. A replay will be available after the call on the company's investor relations website.
Comscore (Nasdaq: SCOR) has announced a significant multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. The collaboration will leverage HyphaMetrics' proprietary 'Unified Individual Media Metric' to improve Comscore's audience measurement methodology, particularly in Connected TV (CTV) program-level reporting.
The partnership aims to deliver more granular insights into streaming behaviors across SVOD, AVOD, and FAST channels, with enhanced person-level co-viewing data and Viewers-per-Viewing-Household metrics. The integration is expected to be ready for the 2026/2027 upfront season, providing publishers and advertisers with more accurate measurement capabilities powered by HyphaMetrics' patented Unified Neuromedia Identification Engine (UNIe™).
Comscore (NASDAQ:SCOR) has achieved full Joint Industry Committee (JIC) certification for its national TV measurement solution, including Personified Demographics through its big data methodology. The certification expands Comscore's existing JIC certifications for advanced audience and total household metrics.
Notably, Comscore becomes the only provider with both complete JIC certification and Media Rating Council (MRC) accreditation for reported audience estimates. The company also successfully passed the mid-term audit of all certified measurement companies, validating its capability to serve as a transactable standard across all measurement categories.
Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.
The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.
Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.
The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.
Comscore reported mixed Q1 2025 financial results with revenue of $85.7 million, down 1.3% from Q1 2024. The company posted a net loss of $4.0 million compared to $1.1 million loss in Q1 2024. Cross-Platform offerings showed strong performance with 20.5% growth, while Content & Ad Measurement revenue increased by 0.8%. However, Research & Insight Solutions declined by 11.5%.
The company maintained its adjusted EBITDA margin guidance of 12-15% but expects full-year revenue to be at the low end of its previously announced $360-370 million range. Comscore achieved additional MRC accreditation for demos, remaining the only MRC-accredited national and local TV measurement service. The company's cautious outlook reflects current macroeconomic challenges affecting ad spending, with Q2 revenue expected to be flat compared to Q1.
[ "Cross-Platform revenue grew significantly by 20.5% compared to Q1 2024", "Content & Ad Measurement revenue increased by 0.8%", "Achieved additional MRC accreditation for demos", "Slight improvement in adjusted EBITDA to $7.4M from $7.2M in Q1 2024", "Operating expenses decreased by 0.3% to $87.1M" ]