Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.
The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.
Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.
The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.
Comscore reported mixed Q1 2025 financial results with revenue of $85.7 million, down 1.3% from Q1 2024. The company posted a net loss of $4.0 million compared to $1.1 million loss in Q1 2024. Cross-Platform offerings showed strong performance with 20.5% growth, while Content & Ad Measurement revenue increased by 0.8%. However, Research & Insight Solutions declined by 11.5%.
The company maintained its adjusted EBITDA margin guidance of 12-15% but expects full-year revenue to be at the low end of its previously announced $360-370 million range. Comscore achieved additional MRC accreditation for demos, remaining the only MRC-accredited national and local TV measurement service. The company's cautious outlook reflects current macroeconomic challenges affecting ad spending, with Q2 revenue expected to be flat compared to Q1.
[ "Cross-Platform revenue grew significantly by 20.5% compared to Q1 2024", "Content & Ad Measurement revenue increased by 0.8%", "Achieved additional MRC accreditation for demos", "Slight improvement in adjusted EBITDA to $7.4M from $7.2M in Q1 2024", "Operating expenses decreased by 0.3% to $87.1M" ]Comscore (NASDAQ: SCOR) has scheduled a conference call to discuss its first quarter 2025 financial results on Tuesday, May 6th at 5:00 p.m. ET. The results will cover the period ended March 31, 2025.
Stakeholders can participate through a live webcast or via telephone after registering in advance. A replay of the conference call will be made available through the company's investor relations website.
Comscore (SCOR) has secured a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I conference in the Midwestern United States. The partnership covers the 2024-2025 and 2025-2026 men's and women's basketball seasons.
Through this collaboration, The Summit League will leverage Comscore's comprehensive measurement capabilities to gain insights into viewer demographics, geographic reach, and engagement patterns. The League's basketball games, featured on CBS Sports Network, will benefit from Comscore's advanced big data science methodology.
This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, with coverage extending to 99% of US zip codes through MRC-accredited measurement data.
Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.
The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.
Comscore (SCOR) reported its Q4 and full-year 2024 financial results, showing mixed performance. Full-year revenue declined 4.1% to $356.0 million from $371.3 million in 2023, with a net loss of $60.2 million. The company's Q4 revenue was $94.9 million, slightly down 0.2% year-over-year, but achieved net income of $3.1 million compared to a loss in Q4 2023.
Notable highlights include 21.7% growth in cross-platform revenue during Q4, though offset by lower syndicated audience offerings. The company secured a new $60 million financing agreement with Blue Torch Finance and amended its Data License Agreement with Charter Communications, resulting in an estimated $35 million reduction in cash license fees.
For 2025 outlook, Comscore expects revenue between $360-370 million with adjusted EBITDA margin of 12-15%, driven by growth in Content & Ad Measurement revenue from local TV and cross-platform products.
Comscore (Nasdaq: SCOR) has scheduled a conference call to discuss its fourth quarter 2024 financial results on Tuesday, March 4th at 5:00 p.m. ET. The company will provide access to the call through a live webcast, and participants can join via telephone by registering in advance. Following the conference call, a replay will be made available through the company's investor relations website.
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