Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ: SCOR) announced a partnership with Shout! Studios to provide census-level video on-demand (VOD) measurement via its OnDemand Essentials® service. This collaboration aims to enhance Shout! Studios' understanding of audience engagement, particularly important during the COVID-19 pandemic, as VOD transactions have surged. The OnDemand Essentials® service utilizes data from over 105 million TV screens across the U.S., ensuring precise measurement and supporting timely decision-making for content providers.