Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ: SCOR) announced a partnership with Shout! Studios to provide census-level video on-demand (VOD) measurement via its OnDemand Essentials® service. This collaboration aims to enhance Shout! Studios' understanding of audience engagement, particularly important during the COVID-19 pandemic, as VOD transactions have surged. The OnDemand Essentials® service utilizes data from over 105 million TV screens across the U.S., ensuring precise measurement and supporting timely decision-making for content providers.