Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ:SCOR) has achieved full Joint Industry Committee (JIC) certification for its national TV measurement solution, including Personified Demographics through its big data methodology. The certification expands Comscore's existing JIC certifications for advanced audience and total household metrics.
Notably, Comscore becomes the only provider with both complete JIC certification and Media Rating Council (MRC) accreditation for reported audience estimates. The company also successfully passed the mid-term audit of all certified measurement companies, validating its capability to serve as a transactable standard across all measurement categories.
Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.
The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.
Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.
The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.
Comscore reported mixed Q1 2025 financial results with revenue of $85.7 million, down 1.3% from Q1 2024. The company posted a net loss of $4.0 million compared to $1.1 million loss in Q1 2024. Cross-Platform offerings showed strong performance with 20.5% growth, while Content & Ad Measurement revenue increased by 0.8%. However, Research & Insight Solutions declined by 11.5%.
The company maintained its adjusted EBITDA margin guidance of 12-15% but expects full-year revenue to be at the low end of its previously announced $360-370 million range. Comscore achieved additional MRC accreditation for demos, remaining the only MRC-accredited national and local TV measurement service. The company's cautious outlook reflects current macroeconomic challenges affecting ad spending, with Q2 revenue expected to be flat compared to Q1.
[ "Cross-Platform revenue grew significantly by 20.5% compared to Q1 2024", "Content & Ad Measurement revenue increased by 0.8%", "Achieved additional MRC accreditation for demos", "Slight improvement in adjusted EBITDA to $7.4M from $7.2M in Q1 2024", "Operating expenses decreased by 0.3% to $87.1M" ]Comscore (NASDAQ: SCOR) has scheduled a conference call to discuss its first quarter 2025 financial results on Tuesday, May 6th at 5:00 p.m. ET. The results will cover the period ended March 31, 2025.
Stakeholders can participate through a live webcast or via telephone after registering in advance. A replay of the conference call will be made available through the company's investor relations website.
Comscore (SCOR) has secured a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I conference in the Midwestern United States. The partnership covers the 2024-2025 and 2025-2026 men's and women's basketball seasons.
Through this collaboration, The Summit League will leverage Comscore's comprehensive measurement capabilities to gain insights into viewer demographics, geographic reach, and engagement patterns. The League's basketball games, featured on CBS Sports Network, will benefit from Comscore's advanced big data science methodology.
This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, with coverage extending to 99% of US zip codes through MRC-accredited measurement data.
Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.
The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.