Comscore Reports Second Quarter 2025 Results

Rhea-AI Summary

Comscore (NASDAQ:SCOR) reported Q2 2025 financial results, with revenue increasing 4.1% to $89.4 million compared to $85.8 million in Q2 2024. The company demonstrated strong performance in key areas, with cross-platform solutions growing 60% and local TV showing double-digit growth.

However, the company reported a net loss of $9.5 million, compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes, and senior debt interest. Adjusted EBITDA improved to $8.9 million, up 25% year-over-year. The company maintained its full-year guidance and highlighted its position as the only MRC-accredited and JIC-certified local TV offering in the market.

Positive

• Cross-platform solutions revenue grew 60% driven by Proximic and content measurement adoption
• Local TV business achieved double-digit growth through key renewals and new business
• Adjusted EBITDA increased 25% year-over-year to $8.9 million
• Earned expanded U.S. JIC certification, maintaining unique market position
• Total revenue grew 4.1% year-over-year to $89.4 million

Negative

• Net loss widened to $9.5 million from $1.7 million in Q2 2024
• Research & Insight Solutions revenue declined 7.4% year-over-year
• Operating expenses increased 4.6% to $90.4 million
• Lower revenue reported from national TV and syndicated digital products
• Loss per share increased to $(2.73) from $(1.19) in Q2 2024

Insights

Financial Analyst

Comscore shows mixed Q2 with revenue growth but widening losses; cross-platform business shows promise amid challenges in legacy segments.

Comscore delivered $89.4 million in Q2 revenue, representing a 4.1% year-over-year increase, primarily driven by its growing cross-platform solutions. The company's strategic pivot toward cross-platform measurement is gaining traction with 60% growth in that segment, alongside double-digit growth in local TV—their MRC-accredited offering that provides a competitive advantage.

However, beneath these positive metrics lie concerning financials. Net loss expanded significantly to $9.5 million compared to $1.7 million in Q2 2024, with loss margins widening from 2.0% to 10.6%. This deterioration was attributed to foreign currency fluctuations, income taxes, and interest expenses on senior debt—suggesting structural financial challenges despite operational improvements.

While adjusted EBITDA improved 25% to $8.9 million (representing a 10.0% margin versus 8.3% last year), this positive metric required excluding several negative factors including foreign currency impacts. Operating expenses grew 4.6%, slightly outpacing revenue growth, primarily due to increased employee compensation.

The company's balance sheet shows $29.5 million in cash and restricted cash against $44.8 million in outstanding debt principal. This limited financial flexibility may constrain Comscore's ability to invest in growth initiatives without additional capital.

The business segment breakdown reveals divergent trajectories: Content & Ad Measurement grew 6.3% thanks to local TV and cross-platform solutions, while Research & Insight Solutions declined 7.4%. Management's guidance suggests flat Q3 revenue year-over-year, indicating continued challenges in traditional segments offsetting growth in emerging areas.

RESTON, Va., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2025.

"Our execution through the first half of the year has been solid as we continue to build the future of cross-platform measurement," said Jon Carpenter, CEO. "Our second quarter results are underpinned by 60% growth in cross-platform revenue alongside another quarter of double-digit growth in our local TV offering - the only MRC-accredited local TV offering available to the marketplace. As we look ahead, we remain bullish on our cross-platform growth trajectory and are maintaining our previous full-year guidance."

Business and Financial Highlights

• Revenue for the second quarter was $89.4 million compared to $85.8 million in Q2 2024
  • 60% growth in cross-platform solutions, driven by Proximic and adoption of our cross-platform content measurement offering
  • Double-digit growth in local TV driven by key renewals and new business
• Net loss of $9.5 million compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes and interest on our senior debt
• Adjusted EBITDA¹ of $8.9 million compared to $7.2 million in Q2 2024, up 25% year over year
• Earned expanded U.S. JIC certification; Comscore remains the only offering in market that is both MRC accredited and JIC certified

Second Quarter Summary Results

Revenue in the second quarter was $89.4 million, up 4.1% from $85.8 million in Q2 2024. Content & Ad Measurement revenue increased 6.3% compared to the prior-year quarter, driven by higher renewals and new business in local TV and an increase in our cross-platform revenue. Additionally, within our syndicated audience solutions, we closed and delivered on a key contract with a large enterprise media client that resulted in revenue being recognized earlier in the year than we anticipated. These increases were offset by lower revenue from our national TV and syndicated digital products. Research & Insight Solutions revenue declined 7.4% from Q2 2024, primarily due to lower deliveries of certain custom digital products.

Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $90.4 million, an increase of 4.6% from $86.5 million in Q2 2024, primarily due to higher employee compensation partially offset by lower data costs.

Net loss for the quarter was $9.5 million compared to $1.7 million in Q2 2024, resulting in net loss margins of 10.6% and 2.0% of revenue, respectively. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares was $(2.73) and $(1.19) for Q2 2025 and Q2 2024, respectively.

Non-GAAP adjusted EBITDA for the quarter was $8.9 million, compared to $7.2 million in Q2 2024, resulting in adjusted EBITDA margins of 10.0% and 8.3%, respectively. Due to volatility in foreign currency exchange rates (FX), in the first quarter of 2025 we modified our adjusted EBITDA metric (as well as comparable prior periods) to exclude the impact of foreign currency transactions. As revised, adjusted EBITDA and adjusted EBITDA margin exclude depreciation and amortization, net interest expense, income taxes, impairment charges, stock-based compensation expense, transformation costs, restructuring costs, change in fair value of contingent consideration liability, gain/loss from foreign currency transactions and other items as presented in the accompanying tables.

Balance Sheet and Liquidity

As of June 30, 2025, cash, cash equivalents and restricted cash totaled $29.5 million, including $3.5 million in restricted cash. Outstanding debt principal under our senior secured term loan was $44.8 million. We had no outstanding borrowings under our revolving credit facility as of June 30, 2025, with a remaining borrowing capacity of $15.0 million.

2025 Outlook

Based on current trends and expectations, we are maintaining our full-year revenue and adjusted EBITDA guidance from the previous quarter. We believe this guidance reflects a balanced view of our growth opportunities, particularly in local TV and cross-platform, offset by declines we expect in syndicated digital and other areas. We expect revenue in the third quarter to be roughly flat to the prior year, after taking into account the timing of revenue recognition from the key contract described above.

We do not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense, foreign currency transaction impact, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.

Conference Call Information for Today, Tuesday, August 5, 2025 at 5:00 p.m. ET

Management will host a conference call to discuss the results on Tuesday, August 5, 2025 at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBITDA margin for 2025, revenue drivers and growth opportunities, the timing of revenue recognition, demand for our products, and industry factors and economic conditions. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships and contracts; external market conditions and competition; continued changes or declines in ad spending or other macroeconomic factors; evolving trade policies and privacy and regulatory standards; product adoption rates; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Use of Non-GAAP Financial Measures

To provide investors with additional information regarding our financial results, we are disclosing in this press release adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

Investors
John Tinker
Comscore, Inc.
212-203-2129
jtinker@comscore.com

COMSCORE, INC. CONDENSED CONSOLIDATED BALANCE SHEETS
	As of				As of
	June 30, 2025				December 31, 2024
(In thousands, except share and per share data)	(Unaudited)
Assets
Current assets:
Cash and cash equivalents	$	25,993			$	29,937
Restricted cash		3,533				3,531
Accounts receivable, net of allowances of $467 and $462, respectively		54,442				64,266
Prepaid expenses and other current assets		12,483				10,323
Total current assets		96,451				108,057
Property and equipment, net		45,846				47,116
Operating right-of-use assets		11,379				13,173
Deferred tax assets		2,809				2,624
Intangible assets, net		3,793				5,058
Goodwill		248,467				246,010
Other non-current assets		7,141				8,209
Total assets	$	415,886			$	430,247
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit)
Current liabilities:
Accounts payable	$	15,167			$	16,471
Accrued expenses		42,006				35,013
Contract liabilities		43,050				45,464
Accrued dividends		17,895				8,962
Customer advances		7,320				9,566
Current operating lease liabilities		8,433				8,598
Other current liabilities		5,915				7,230
Total current liabilities		139,786				131,304
Secured term loan		39,990				40,718
Non-current operating lease liabilities		11,127				14,805
Non-current portion of accrued data costs		28,219				33,551
Deferred tax liabilities		1,422				891
Other non-current liabilities		9,541				9,771
Total liabilities		230,085				231,040
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 104,000,000 shares authorized as of June 30, 2025 and 100,000,000 shares authorized as of December 31, 2024; 95,784,903 shares issued and outstanding as of June 30, 2025 and December 31, 2024; aggregate liquidation preference of $254,665 as of June 30, 2025, and $245,732 as of December 31, 2024		207,470				207,470
Stockholders' equity (deficit):
Preferred stock, $0.001 par value; 1,000,000 shares authorized as of June 30, 2025 and 5,000,000 shares authorized as of December 31, 2024; no shares issued or outstanding as of June 30, 2025 or December 31, 2024		—				—
Common stock, $0.001 par value; 16,750,000 shares authorized as of June 30, 2025 and 13,750,000 shares authorized as of December 31, 2024; 5,353,019 shares issued and 5,014,780 shares outstanding as of June 30, 2025, and 5,228,814 shares issued and 4,890,575 shares outstanding as of December 31, 2024		5				5
Additional paid-in capital		1,715,149				1,714,052
Accumulated other comprehensive loss		(10,153	)			(18,068	)
Accumulated deficit		(1,496,686	)			(1,474,268	)
Treasury stock, at cost, 338,239 shares as of June 30, 2025 and December 31, 2024		(229,984	)			(229,984	)
Total stockholders' equity (deficit)		(21,669	)			(8,263	)
Total liabilities, convertible redeemable preferred stock and stockholders' equity (deficit)	$	415,886			$	430,247

COMSCORE, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)
	Three Months Ended June 30,								Six Months Ended June 30,
(In thousands, except share and per share data)		2025				2024				2025				2024
Revenues	$	89,389			$	85,837			$	175,098			$	172,632
Cost of revenues(1) (2)		53,099				51,953				104,846				102,020
Selling and marketing(1) (2)		16,663				14,812				31,466				30,176
Research and development(1) (2)		7,804				8,373				15,922				17,140
General and administrative(1) (2)		12,872				11,334				25,347				24,547
Amortization of intangible assets		632				800				1,264				1,601
Restructuring		—				493				—				953
Total expenses from operations		91,070				87,765				178,845				176,437
Loss from operations		(1,681	)			(1,928	)			(3,747	)			(3,805	)
(Loss) gain from foreign currency transactions		(3,803	)			(248	)			(5,546	)			715
Interest expense, net		(1,553	)			(444	)			(3,311	)			(1,016	)
Other income, net		—				376				—				651
Loss before income taxes		(7,037	)			(2,244	)			(12,604	)			(3,455	)
Income tax (provision) benefit		(2,455	)			536				(881	)			693
Net loss	$	(9,492	)		$	(1,708	)		$	(13,485	)		$	(2,762	)
Net loss available to common stockholders:
Net loss	$	(9,492	)		$	(1,708	)		$	(13,485	)		$	(2,762	)
Convertible redeemable preferred stock dividends		(4,494	)			(4,244	)			(8,933	)			(8,484	)
Total net loss available to common stockholders	$	(13,986	)		$	(5,952	)		$	(22,418	)		$	(11,246	)
Net loss per common share:
Basic and diluted	$	(2.73	)		$	(1.19	)		$	(4.41	)		$	(2.28	)
Weighted-average number of shares used in per share calculation - Common Stock:
Basic and diluted		5,114,830				4,991,496				5,078,069				4,938,464
Comprehensive loss:
Net loss	$	(9,492	)		$	(1,708	)		$	(13,485	)		$	(2,762	)
Other comprehensive loss:
Foreign currency cumulative translation adjustment		5,276				(110	)			7,915				(2,097	)
Total comprehensive loss	$	(4,216	)		$	(1,818	)		$	(5,570	)		$	(4,859	)
(1)Excludes amortization of intangible assets, which is presented as a separate line item.
(2)Stock-based compensation expense is included in the line items above as follows:
	Three Months Ended June 30,								Six Months Ended June 30,
		2025				2024				2025				2024
Cost of revenues	$	399			$	156			$	561			$	399
Selling and marketing		383				139				507				279
Research and development		239				105				336				285
General and administrative		727				611				1,082				1,426
Total stock-based compensation expense	$	1,748			$	1,011			$	2,486			$	2,389

COMSCORE, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
	Six Months Ended June 30,
(In thousands)		2025				2024
Operating activities:
Net loss	$	(13,485	)		$	(2,762	)
Adjustments to reconcile to net cash provided by operating activities:
Depreciation		11,674				10,657
Non-cash operating lease expense		2,500				2,653
Stock-based compensation expense		2,486				2,389
Amortization expense of finance leases		1,857				1,656
Amortization of intangible assets		1,264				1,601
Deferred tax provision (benefit)		538				(365	)
Other		1,311				453
Changes in operating assets and liabilities:
Accounts receivable		11,255				9,322
Prepaid expenses and other assets		(1,077	)			492
Accounts payable, accrued expenses and other liabilities		515				(1,584	)
Contract liabilities and customer advances		(4,460	)			(4,151	)
Operating lease liabilities		(4,384	)			(4,758	)
Net cash provided by operating activities		9,994				15,603
Investing activities:
Capitalized internal-use software costs		(10,868	)			(11,664	)
Purchases of property and equipment		(524	)			(456	)
Net cash used in investing activities		(11,392	)			(12,120	)
Financing activities:
Principal payments on finance leases		(1,609	)			(1,161	)
Principal payments on insurance financing		(1,321	)			—
Contingent consideration payment at initial value		(859	)			(3,704	)
Payment of financing and debt issuance costs		(559	)			—
Principal payments of term loan		(225	)			—
Payments of line of credit		—				(6,000	)
Other		(3	)			(95	)
Net cash used in financing activities		(4,576	)			(10,960	)
Effect of exchange rate changes on cash, cash equivalents and restricted cash		2,032				(616	)
Net decrease in cash, cash equivalents and restricted cash		(3,942	)			(8,093	)
Cash, cash equivalents and restricted cash at beginning of period		33,468				22,936
Cash, cash equivalents and restricted cash at end of period	$	29,526			$	14,843

	As of June 30,
		2025				2024
Cash and cash equivalents	$	25,993			$	14,655
Restricted cash		3,533				188
Total cash, cash equivalents and restricted cash	$	29,526			$	14,843

Reconciliation of Non-GAAP Financial Measures

The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA and adjusted EBITDA margin for each of the periods identified. Beginning in 2025 and for comparable prior periods, adjusted EBITDA is presented excluding the impact of foreign currency transactions, as described above.

	Three Months Ended June 30,								Six Months Ended June 30,
(In thousands)	2025 (Unaudited)				2024 (Unaudited)				2025 (Unaudited)				2024 (Unaudited)
GAAP net loss	$	(9,492	)		$	(1,708	)		$	(13,485	)		$	(2,762	)
Depreciation		5,869				5,409				11,674				10,657
Income tax provision (benefit)		2,455				(536	)			881				(693	)
Interest expense, net		1,553				444				3,311				1,016
Amortization expense of finance leases		948				1,012				1,857				1,656
Amortization of intangible assets		632				800				1,264				1,601
EBITDA		1,965				5,421				5,502				11,475
Adjustments:
Loss (gain) from foreign currency transactions		3,803				248				5,546				(715	)
Stock-based compensation expense		1,748				1,011				2,486				2,389
Transformation costs(1)		1,035				—				2,042				75
Amortization of cloud-computing implementation costs		364				362				709				724
Restructuring		—				493				—				953
Other(2)		—				(377	)			—				(574	)
Non-GAAP adjusted EBITDA	$	8,915			$	7,158			$	16,285			$	14,327
Net loss margin(3)		(10.6	)%			(2.0	)%			(7.7	)%			(1.6	)%
Non-GAAP adjusted EBITDA margin(4)		10.0	%			8.3	%			9.3	%			8.3	%

_{⁽¹⁾ Transformation costs represent (1) expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company, generally relating to third-party professional fees and non-capitalizable technology costs tied directly to the identified projects, and (2) severance costs associated with the reorganization of our teams in connection with the identified projects.
⁽²⁾ Adjustments to Other primarily reflect non-cash changes in the fair value of warrants liability included in other income, net and changes in the fair value of contingent consideration liability included in general and administrative expense on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
⁽³⁾ Net loss margin is calculated by dividing net loss by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.
⁽⁴⁾ Non-GAAP adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.}

Revenues

Revenues from our offerings of products and services are as follows:

	Three Months Ended June 30,
(In thousands)	2025 (Unaudited)				% of Revenue				2024 (Unaudited)				% of Revenue				$ Variance				% Variance
Content & Ad Measurement
Syndicated Audience(1)	$	63,953				71.5	%		$	64,189				74.8	%		$	(236	)			(0.4	)%
Cross-Platform		12,800				14.3	%			8,000				9.3	%			4,800				60.0	%
Total Content & Ad Measurement		76,753				85.9	%			72,189				84.1	%			4,564				6.3	%
Research & Insight Solutions		12,636				14.1	%			13,648				15.9	%			(1,012	)			(7.4	)%
Total revenues	$	89,389				100.0	%		$	85,837				100.0	%		$	3,552				4.1	%
(1)Syndicated Audience revenue includes revenue from our movies business, which grew from $9.3 million in the second quarter of 2024 to $9.6 million in the second quarter of 2025.

	Six Months Ended June 30,
(In thousands)	2025 (Unaudited)				% of Revenue				2024 (Unaudited)				% of Revenue				$ Variance				% Variance
Content & Ad Measurement
Syndicated Audience(1)	$	127,457				72.8	%		$		128,789			74.6	%		$	(1,332	)			(1.0	)%
Cross-Platform		22,462				12.8	%				16,020			9.3	%			6,442				40.2	%
Total Content & Ad Measurement		149,919				85.6	%				144,809			83.9	%			5,110				3.5	%
Research & Insight Solutions		25,179				14.4	%				27,823			16.1	%			(2,644	)			(9.5	)%
Total revenues	$	175,098				100.0	%		$		172,632			100.0	%		$	2,466				1.4	%
(1)Syndicated Audience revenue includes revenue from our movies business, which grew from $18.4 million in the six months ended June 30, 2024 to $19.0 million in the six months ended June 30, 2025.

¹ Adjusted EBITDA and adjusted EBITDA margin are non-GAAP measures defined in the "Second Quarter Summary Results" section and are reconciled to net income (loss) and net income (loss) margin in the addendum of this release.

FAQ

What were Comscore's (SCOR) key financial results for Q2 2025?

Comscore reported revenue of $89.4 million (up 4.1% YoY), a net loss of $9.5 million, and adjusted EBITDA of $8.9 million (up 25% YoY).

How much did Comscore's cross-platform solutions grow in Q2 2025?

Comscore's cross-platform solutions revenue grew 60% in Q2 2025, driven by Proximic and adoption of cross-platform content measurement offering.

What is Comscore's debt position as of June 30, 2025?

Comscore had $44.8 million in outstanding debt principal under its senior secured term loan, with $15.0 million remaining borrowing capacity on its revolving credit facility.

How much cash does Comscore have as of Q2 2025?

As of June 30, 2025, Comscore had $29.5 million in total cash, cash equivalents and restricted cash, including $3.5 million in restricted cash.

What is Comscore's outlook for Q3 2025?

Comscore expects Q3 2025 revenue to be roughly flat compared to the prior year, while maintaining its previous full-year revenue and adjusted EBITDA guidance.