Comscore and TiVo Announce Partnership to Power Cross‑Platform Audience Measurement Across Linear and Streaming

Rhea-AI Summary

Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.

The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.

Positive

• Integration go-live scheduled for October 27, 2025
• Unified measurement across linear, CTV, FAST, streaming
• Supports Comscore’s MRC-accredited measurement inputs
• TiVo metadata offers enriched program identification and coverage

Negative

• Expected benefits are forward-looking and not guaranteed
• Risk of integration delays or changes in partnership terms
• Realized improvements depend on third-party metadata and operations

News Market Reaction

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-0.50% News Effect

On the day this news was published, SCOR declined 0.50%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

RESTON, Va., Oct. 08, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER) today announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital.

The collaboration brings together measurement across linear, CTV, FAST, and streaming into a unified, trusted view of content, empowering buyers and sellers with a clearer understanding of today’s audiences.

The partnership is designed to benefit Comscore customers by enabling:

• A single view of audiences across linear and streaming, so buyers and sellers can see true reach and frequency without double-counting.

• Fewer missed impressions and less wasted spend, so campaigns deliver as promised with fewer costly makegoods.

• Faster, more reliable operations that save time and reduce costly errors.
• Future-proofed measurement that scales with new distribution models and program variants; and
• Transparent, auditable inputs that support Comscore’s MRC‑accredited services* and multi‑currency transactions.
  
  

“This partnership moves the industry closer to the unified measurement it has been asking for,” said Greg Dale, Comscore Chief Operating Officer. “By integrating TiVo’s metadata, we help ensure programs are identified accurately no matter where they appear, giving buyers and sellers the clarity they need to reduce waste, improve delivery, and transact confidently across platforms.”

“We’re excited to partner with Comscore to elevate the role of metadata in audience measurement,” said Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. “Together we can build and support measurement ecosystems that offer interoperability, simplify operations for publishers and provide buyers with a more connected view of content across services. We are thrilled to support Comscore and bring to fruition our shared vision for the future of the interconnected media landscape.”

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced coverage, and greater accuracy, addressing long-standing industry concerns around schedule reliability and data quality.

The integration is expected to go live on October 27, 2025, marking a significant milestone in operational readiness for Comscore’s next-generation measurement solutions.

*Comscore is MRC accredited for demographic “Households With” age and gender metrics in National and Local TV Measurement in all 210 local markets and national TV, based on big data device tuning measurement.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, the parties’ expectations, plans and opinions regarding the strategic partnership between them. These forward-looking statements are based on information available to the parties as of the date hereof, as well as the parties' current expectations, and involve risks and uncertainties that may cause actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the terms of the strategic partnership between the parties, the integration of TiVo’s program metadata across Comscore’s cross-platform audience measurement, the expected benefits of the partnership and integration, and the planned go-live date of the integration. Risks include but are not limited to changes in the partnership or integration terms, delays in integration, industry developments, and the parties’ ability to achieve the expected benefits of the partnership. These risks, as well as other risks associated with each party’s business, are more fully discussed in such party's filings with the U.S. Securities and Exchange Commission (“SEC”), including Xperi’s Quarterly Reports on Form 10-Q and Annual Report on Form 10-K and Comscore’s Quarterly Reports on Form 10-Q and Annual Report on Form 10-K, as well as other filings that each party makes from time to time with the SEC, which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Except as required by applicable law, each party does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

About Comscore:
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.

About TiVo:
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.

About Xperi Inc.:
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.

©2025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.

Media
Marie Scoutas
Comscore, Inc.
Press@comscore.com

Tom Huntington
TiVo
Thomas.huntington@xperi.com

FAQ

What does Comscore’s partnership with TiVo mean for SCOR shareholders?

The partnership aims to deliver a unified audience view across platforms and is expected to improve measurement accuracy; integration is scheduled for October 27, 2025.

When will the Comscore and TiVo integration go live for SCOR?

The integration is planned to go live on October 27, 2025.

How will TiVo metadata affect Comscore (SCOR) measurement?

TiVo metadata is intended to improve program identification, coverage, and reduce double-counting across linear and streaming.

Does the Comscore–TiVo announcement change Comscore’s MRC accreditation status?

The announcement notes the integration will support Comscore’s MRC‑accredited services but does not state any accreditation changes.

What are the main risks cited for the SCOR and TiVo partnership?

Cited risks include changes in partnership terms, integration delays, industry developments, and not achieving expected benefits.

Will the Comscore and TiVo partnership reduce ad makegoods for advertisers?

The companies say the integration is designed to reduce missed impressions and costly makegoods by improving content identification and measurement consistency.