Comscore and TiVo Announce Partnership to Power Cross‑Platform Audience Measurement Across Linear and Streaming
Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.
The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.
Comscore (NASDAQ:SCOR) e TiVo hanno annunciato una partnership strategica per integrare i metadati arricchiti dei programmi di TiVo nelle misurazioni cross-platform dell'audience di Comscore.
L'integrazione mira a unificare l'identificazione dei contenuti tra tv lineare, CTV, FAST, streaming e digitale, ridurre i raddoppi, diminuire le impression perse e i reintegri, velocizzare le operazioni e fornire input trasparenti, verificabili per i servizi accreditati MRC di Comscore. Si prevede che i metadati TiVo migliorino l'identificazione dei programmi e la copertura. L'integrazione è prevista entrare in funzione il 27 ottobre 2025. Il comunicato include consueti avvisi prospettici che segnalano rischi quali modifiche ai termini della partnership, ritardi nell'integrazione e la probabilità che i benefici attesi non si realizzino.
Comscore (NASDAQ:SCOR) y TiVo anunciaron una asociación estratégica para integrar los metadatos de programa enriquecidos de TiVo en la medición de audiencia multiplataforma de Comscore.
La integración tiene como objetivo unificar la identificación de contenidos entre televisión lineal, CTV, FAST, streaming y digital, reducir la doble contabilización, disminuir las impresiones perdidas y los "makegoods", acelerar las operaciones y proporcionar entradas transparentes y auditable para los servicios acreditados por MRC de Comscore. Se espera que los metadatos de TiVo mejoren la identificación de programas y la cobertura. La integración está programada para entrar en funcionamiento el 27 de octubre de 2025. El comunicado incluye usuales advertencias prospectivas señalando riesgos como cambios en los términos de la asociación, retrasos en la integración y la posibilidad de que los beneficios esperados no se materialicen.
Comscore (NASDAQ:SCOR)와 TiVo는 TiVo의 향상된 프로그램 메타데이터를 Comscore의 크로스플랫폼 시청자 측정에 통합하기 위한 전략적 파트너십을 발표했습니다.
통합은 선형 TV, CTV, FAST, 스트리밍 및 디지털 전반의 콘텐츠 식별을 통합하고, 이중 집계를 줄이며, 놓친 노출과 보정분을 감소시키고, 운영을 가속화하며, Comscore의 MRC 인증 서비스에 대한 투명하고 감사 가능한 입력을 제공하는 것을 목표로 합니다. TiVo 메타데이터는 프로그램 식별 및 범위를 개선할 것으로 기대됩니다. 통합은 2025년 10월 27일에 적용될 예정입니다. 발표에는 파트너십 조건의 변경, 통합 지연, 예상 이점이 실현되지 않을 가능성과 같은 위험을 알리는 일반적 전망 주의사항이 포함되어 있습니다.
Comscore (NASDAQ:SCOR) et TiVo ont annoncé un partenariat stratégique pour intégrer les métadonnées enrichies des programmes de TiVo dans la mesure auditoire multiplateforme de Comscore.
L’intégration vise à unifier l’identification du contenu à travers la télévision linéaire, la CTV, le FAST, le streaming et le numérique, à réduire le double comptage, à diminuer les impressions manquées et les ajustements, à accélérer les opérations et à fournir des entrées transparentes et auditées pour les services certifiés MRC de Comscore. On s’attend à ce que les métadonnées TiVo améliorent l’identification des programmes et la couverture. L’intégration devrait être opérationnelle le 27 octobre 2025. Le communiqué comprend des avertissements prospectifs habituels précisant des risques tels que des changements des termes du partenariat, des retards d’intégration et la possibilité que les bénéfices attendus ne se réalisent pas.
Comscore (NASDAQ:SCOR) und TiVo gaben eine strategische Partnerschaft bekannt, um TiVos angereicherte Programmdaten in die plattformübergreifende Reichweitenmessung von Comscore zu integrieren.
Die Integration zielt darauf ab, die Inhaltsidentifikation über lineares Fernsehen, CTV, FAST, Streaming und Digitales zu vereinheitlichen, doppelte Zählungen zu reduzieren, verpasste Impressionen und Replacements zu verringern, Abläufe zu beschleunigen und transparente, auditierbare Eingaben für die von der MRC zertifizierten Dienste von Comscore bereitzustellen. Es wird erwartet, dass TiVo-Metadaten die Programminidentifikation und Abdeckung verbessern. Die Integration soll am 27. Oktober 2025 live gehen. Die Mitteilung enthält wie üblich zukunftsgerichtete Vorsichtshinweise, die Risiken wie Änderungen der Partnerschaftsbedingungen, Integrationsverzögerungen und die Möglichkeit, dass erwartete Vorteile nicht realisiert werden, anführen.
Comscore (NASDAQ:SCOR) وTiVo أعلنوا عن شراكة استراتيجية لدمج بيانات وصفية محسّنة للبرامج من TiVo في قياس الجمهور عبر المنصات لدى Comscore.
تهدف الدمج إلى توحيد التعرف على المحتوى عبر التلفزيون الخطي، وCTV، وFAST، والبث، والرقمي، وتقليل الازدواجية، وتقليل الانطباعات المفقودة والمراجعات، وتسريع العمليات، وتوفير مدخلات شفافة وقابلة للمراجعة للخدمات المعتمدة من MRC لدى Comscore. من المتوقع أن تحسن بيانات TiVo التعرف على البرامج والتغطية. من المقرر أن تصبح الدمج حياً في 27 أكتوبر 2025. يتضمن البيان التحفظات المعتادة حول المخاطر مثل تغييرات شروط الشراكة، وتأخيرات الدمج، وإمكانية ألا تتحقق الفوائد المتوقعة.
Comscore (NASDAQ:SCOR) 与 TiVo 宣布建立战略伙伴关系，将 TiVo 的丰富节目元数据整合到 Comscore 的跨平台受众测量中。
该整合旨在在 线性电视、CTV、FAST、流媒体和数字 等内容识别方面实现统一，减少重复计数，降低错失曝光和修正（makegoods），加速运营，并为 Comscore 的 MRC 认证服务提供透明、可审计的输入。预计 TiVo 元数据将改善节目识别和覆盖范围。整合计划于 2025年10月27日 推出。公告还包含通常的前瞻性警示，指出风险如合作条款变动、整合延迟，以及预期利益可能无法实现。
- Integration go-live scheduled for October 27, 2025
- Unified measurement across linear, CTV, FAST, streaming
- Supports Comscore’s MRC-accredited measurement inputs
- TiVo metadata offers enriched program identification and coverage
- Expected benefits are forward-looking and not guaranteed
- Risk of integration delays or changes in partnership terms
- Realized improvements depend on third-party metadata and operations
Insights
Comscore and TiVo partner to unify content identification across linear and streaming, with integration going live
Comscore will ingest TiVo enriched program metadata to create a single view of audiences across linear TV, CTV, FAST, and streaming. This aims to reduce double-counting, lower missed impressions and makegoods, and support Comscore’s MRC-accredited measurement inputs.
The benefits depend on accurate metadata mapping and on-time integration. Risks the companies note include changes to terms, integration delays, and industry developments that could affect expected outcomes.
Watch for the integration go-live on
RESTON, Va., Oct. 08, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER) today announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital.
The collaboration brings together measurement across linear, CTV, FAST, and streaming into a unified, trusted view of content, empowering buyers and sellers with a clearer understanding of today’s audiences.
The partnership is designed to benefit Comscore customers by enabling:
- A single view of audiences across linear and streaming, so buyers and sellers can see true reach and frequency without double-counting.
- Fewer missed impressions and less wasted spend, so campaigns deliver as promised with fewer costly makegoods.
- Faster, more reliable operations that save time and reduce costly errors.
- Future-proofed measurement that scales with new distribution models and program variants; and
- Transparent, auditable inputs that support Comscore’s MRC‑accredited services* and multi‑currency transactions.
“This partnership moves the industry closer to the unified measurement it has been asking for,” said Greg Dale, Comscore Chief Operating Officer. “By integrating TiVo’s metadata, we help ensure programs are identified accurately no matter where they appear, giving buyers and sellers the clarity they need to reduce waste, improve delivery, and transact confidently across platforms.”
“We’re excited to partner with Comscore to elevate the role of metadata in audience measurement,” said Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. “Together we can build and support measurement ecosystems that offer interoperability, simplify operations for publishers and provide buyers with a more connected view of content across services. We are thrilled to support Comscore and bring to fruition our shared vision for the future of the interconnected media landscape.”
This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced coverage, and greater accuracy, addressing long-standing industry concerns around schedule reliability and data quality.
The integration is expected to go live on October 27, 2025, marking a significant milestone in operational readiness for Comscore’s next-generation measurement solutions.
*Comscore is MRC accredited for demographic “Households With” age and gender metrics in National and Local TV Measurement in all 210 local markets and national TV, based on big data device tuning measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, the parties’ expectations, plans and opinions regarding the strategic partnership between them. These forward-looking statements are based on information available to the parties as of the date hereof, as well as the parties' current expectations, and involve risks and uncertainties that may cause actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the terms of the strategic partnership between the parties, the integration of TiVo’s program metadata across Comscore’s cross-platform audience measurement, the expected benefits of the partnership and integration, and the planned go-live date of the integration. Risks include but are not limited to changes in the partnership or integration terms, delays in integration, industry developments, and the parties’ ability to achieve the expected benefits of the partnership. These risks, as well as other risks associated with each party’s business, are more fully discussed in such party's filings with the U.S. Securities and Exchange Commission (“SEC”), including Xperi’s Quarterly Reports on Form 10-Q and Annual Report on Form 10-K and Comscore’s Quarterly Reports on Form 10-Q and Annual Report on Form 10-K, as well as other filings that each party makes from time to time with the SEC, which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Except as required by applicable law, each party does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
About Comscore:
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
About TiVo:
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.:
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.
Media
Marie Scoutas
Comscore, Inc.
Press@comscore.com
Tom Huntington
TiVo
Thomas.huntington@xperi.com
FAQ
What does Comscore’s partnership with TiVo mean for SCOR shareholders?
When will the Comscore and TiVo integration go live for SCOR?
How will TiVo metadata affect Comscore (SCOR) measurement?
Does the Comscore–TiVo announcement change Comscore’s MRC accreditation status?
What are the main risks cited for the SCOR and TiVo partnership?
Will the Comscore and TiVo partnership reduce ad makegoods for advertisers?
