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  4. [Form 4] COMSCORE, INC. Insider Trading Activity

SCOR insider sells shares at ~$7; post-trade holding 199,375

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Comscore, Inc. (SCOR) reported insider activity by a director. The filing shows open‑market stock sales on 11/10/2025 and 11/11/2025: 2,206 shares at a weighted average price of $7.57 (range $7.50–$7.70), 835 shares at a weighted average $7.08 (range $7.05–$7.12), and 2,900 shares at $7.13. After these transactions, the director directly owned 199,375 shares.

The footnotes state the sales were made for tax and estate planning purposes. Prices reflect weighted averages across multiple trades as disclosed.

Positive

  • None.

Negative

  • None.
Insider LIVEK WILLIAM PAUL
Role Director
Sold 5,941 shs ($43K)
Type Security Shares Price Value
Sale Common Stock 835 $7.08 $6K
Sale Common Stock 2,900 $7.13 $21K
Sale Common Stock 2,206 $7.57 $17K
Holdings After Transaction: Common Stock — 202,275 shares (Direct)
Footnotes (1)
  1. Represents the number of shares sold by the reporting person for tax and estate planning purposes. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.50 to $7.70 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.05 to $7.12 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
LIVEK WILLIAM PAUL
(Last) (First) (Middle)
C/O COMSCORE, INC.
11950 DEMOCRACY DRIVE, STE. 600
(Street)
RESTON VA 20190
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
11/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/10/2025 S 2,206(1) D $7.57(2) 203,110 D
Common Stock 11/11/2025 S 835(1) D $7.08(3) 202,275 D
Common Stock 11/11/2025 S 2,900(1) D $7.13 199,375 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents the number of shares sold by the reporting person for tax and estate planning purposes.
2. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.50 to $7.70 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.05 to $7.12 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Ashley Wright, Attorney-in-Fact 11/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did Comscore (SCOR) disclose?

A director reported open‑market sales of 2,206, 835, and 2,900 Comscore shares on 11/10/2025 and 11/11/2025.

What prices were the Comscore (SCOR) shares sold at?

Weighted average prices of $7.57 (range $7.50–$7.70), $7.08 (range $7.05–$7.12), and a sale at $7.13.

How many Comscore (SCOR) shares does the insider hold after the sales?

Following the reported trades, the director directly owned 199,375 shares.

What reason was given for the Comscore (SCOR) insider sales?

The filing notes the shares were sold for tax and estate planning purposes.

Were any derivative securities involved in this Comscore (SCOR) filing?

The disclosure lists only non‑derivative common stock sales; no derivative transactions were reported in the excerpt.

Was a Rule 10b5‑1 trading plan indicated for these Comscore (SCOR) sales?

The form includes a 10b5‑1 checkbox; the excerpt does not show it marked for these transactions.