Curiosity Stream Launches on Apple TV App in 23 European Countries
Curiosity Inc. launches Curiosity Stream app in 23 European countries through Apple TV, providing a vast library of award-winning films and series to European consumers.
The strategic expansion of Curiosity Inc.'s Curiosity Stream app into 23 European countries represents a significant step in the company's international growth trajectory. By leveraging the Apple TV app's platform, Curiosity Inc. is positioning itself to tap into the robust demand for factual programming in Europe. This move is likely to bolster subscriber numbers and increase revenue streams from a diverse set of new markets, each with its own cultural and linguistic nuances.
From a market research perspective, the inclusion of a variety of countries—from larger markets like the UK and Italy to smaller ones like Estonia and Malta—indicates a comprehensive market penetration strategy. This could lead to Curiosity Inc. gaining a strong foothold in the European streaming landscape, which is currently dominated by other major players. The partnership with Apple also provides an opportunity for Curiosity Inc. to benefit from Apple's established user base and marketing prowess, potentially improving customer acquisition costs.
Financially, the expansion of Curiosity Stream via the Apple TV app could have a notable impact on Curiosity Inc.'s top-line growth. Investors should monitor the company's subscriber acquisition rates post-launch and the subsequent quarters for signs of sustained growth or potential saturation. Given the competitive nature of the streaming market, Curiosity Inc. will need to manage content acquisition and production costs carefully to maintain profitability while expanding.
Moreover, the company's ability to localize content and cater to regional preferences will be crucial in maximizing the average revenue per user (ARPU) across different European countries. The long-term success of this expansion could also influence the company's bargaining power in future content distribution and production deals, potentially leading to more favorable terms and a stronger content library.
The appetite for factual content in Europe presents a cultural trend that Curiosity Inc. is capitalizing on. The company's decision to relaunch the series 'Connections' with James Burke and feature content with prominent figures like MrBeast and Leonardo DiCaprio indicates an understanding of the cross-generational and cross-cultural appeal of its offerings. This could lead to increased viewer engagement and brand loyalty, which are critical factors for success in the subscription-based entertainment industry.
Additionally, the focus on diverse genres such as space, science, history and travel aligns with the growing global trend of educational entertainment. This 'edutainment' approach can differentiate Curiosity Stream in a crowded market and appeal to audiences seeking substantive content beyond traditional entertainment.
03/11/2024 - 09:00 AM
New Countries include the UK , Spain , the Nordics, Italy , and More
SILVER SPRING, Md. --(BUSINESS WIRE)--
Curiosity Inc., a leading global factual entertainment and media company, has today announced the launch of its Curiosity Stream app as a subscription channel in the Apple TV app on iPhone, iPad, and Apple TV 4K across 23 European countries. Building on the success of Curiosity Stream’s launch on Apple TV in the U.S. , this latest launch will significantly expand Curiosity Stream’s audience now that European consumers can easily and seamlessly access a deep library of Curiosity’s award-winning films, series, and specials.
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Curiosity Stream launches in the Apple TV app in the UK and 22 more European countries. (Photo: Business Wire)
“The appetite for factual programming across Europe is strong, as we’ve seen from enormous growth with our direct-to-consumer business, our linear channels, and with our partners,” said Jay Sodha, Curiosity’s Global Head of Partnerships and Distribution. “Bringing Curiosity Stream’s premium content to European consumers through the Apple TV app enhances the viewing experience and makes it even easier for people to find something fantastic to watch."
Curiosity is committed to providing the highest quality factual content across the globe. Exploring space, science, history, nature, travel, technology and more, brand-defining films and series include the relaunch of the iconic, ground-breaking series Connections with James Burke now for a modern age, The Real Wild West , featuring Grammy Award-winning host Dom Flemons, and Beyond The Spotlight , featuring YouTube sensation MrBeast and executive produced by Academy Award-winner Leonardo DiCaprio.
The full list of countries included in the expansion are Belgium , Bulgaria , Czechia, Denmark , Estonia , Spain , Finland , Great Britain , Greece , Hungary , Ireland , Italy , Lithuania , Luxembourg, Latvia , Malta , Netherlands , Norway , Poland , Portugal , Sweden , Slovenia , and Slovakia .
About Curiosity Inc.
Curiosity Inc. is the entertainment brand for people who want to know more. The global media company is home to award-winning original and curated factual films, shows, and series covering science, nature, history, technology, society, and lifestyle. With millions of subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the linear television channel available via global distribution partners; Curiosity University, featuring talks from the best professors at the world's most renowned universities as well as courses, short and long-form videos, and podcasts; Curiosity Now, a free, ad-supported channel; Curiosity Audio Network, with original content and podcasts; and Curiosity Studios, which oversees original programming. Curiosity Inc. is a wholly owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI). For more information, visit CuriosityStream.com .
About the Apple TV app
The Apple TV app brings together all the ways to watch shows and movies into one app and is available on iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, and PlayStation and Xbox gaming consoles. The Apple TV app also features Apple TV+, Apple’s video subscription service offering original shows, movies, and documentaries from the world’s most creative storytellers, as well as other Apple TV channels, personalized and curated recommendations, and movies and TV shows to buy or rent.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240311656012/en/
Vanessa Gillon
vanessa.gillon@curiositystream.com
Source: CuriosityStream
What countries are included in Curiosity Stream's European expansion through Apple TV?
The countries included are Belgium, Bulgaria, Czechia, Denmark, Estonia, Spain, Finland, Great Britain, Greece, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Norway, Poland, Portugal, Sweden, Slovenia, and Slovakia.
Who is the Global Head of Partnerships and Distribution at Curiosity?
Jay Sodha is the Global Head of Partnerships and Distribution at Curiosity.
What kind of content does Curiosity Stream offer to European consumers through the Apple TV app?
Curiosity Stream offers a wide range of content including space, science, history, nature, travel, technology, and more, with brand-defining films and series.
What are some of the featured series on Curiosity Stream's expansion to European countries?
Some featured series include the relaunch of Connections with James Burke, The Real Wild West with Dom Flemons, and Beyond The Spotlight with MrBeast and Leonardo DiCaprio.
