TORRID ANNOUNCES WINNER OF 2024 NATIONWIDE MODEL CASTING CALL
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Torrid Holdings Inc. (NYSE: CURV), a leading apparel brand for women sizes 10 to 30, has announced the winner of its 2024 Nationwide Model Casting Call. Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Florida, emerged victorious from over 11,000 applicants across the U.S. and Canada.
The six-month casting process included in-store events at over 100 mall locations and a rigorous selection process. Sugar impressed judges with her natural camera presence and authenticity during the final round in Los Angeles. As the winner, she will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize, a full year's wardrobe valued at $15,000, and may be signed with a global talent management agency.
Torrid's Chief Marketing Officer, Vivian Alhorn, expressed excitement about working with Sugar and highlighted the positive feedback received from the casting call. The company is already looking ahead to its 2025 model search.
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Essence Sugar, Mechanical Engineer and
"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."
The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to
"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."
Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a
"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"
About Torrid
Torrid is a direct-to-consumer brand of apparel, intimates and accessories in
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SOURCE Torrid