Introducing the CVS Health® app: Your go-to companion for health & wellness
Rhea-AI Summary
CVS Health (NYSE: CVS) has launched the new CVS Health app, succeeding the CVS Pharmacy app, designed to streamline healthcare management and improve customer experience. The app integrates multiple features including family prescription management across CVS Pharmacy stores, Caremark mail orders, and Specialty pharmacies, immunization scheduling, and health spending tracking for eligible Caremark and Aetna members.
Key features include faster in-store prescription pickups via personalized barcodes, AI-powered search functionality, and a redesigned home screen with personalized health recommendations. The app also provides wellness content through partnerships with Everyday Health and Headspace. Future enhancements planned for 2025 include personalized recommendations for chronic condition management, conversational AI chat, and enhanced integration with Aetna and Caremark services.
With 60 million digital customers, CVS Health aims to make healthcare more accessible, affordable, and convenient through this comprehensive digital solution.
Positive
- Integration of multiple healthcare services into a single platform
- Large existing digital customer base of 60 million users
- Enhanced efficiency through AI-powered features and personalized recommendations
- Potential for increased customer retention through comprehensive service integration
Negative
- Some features still in testing phase or to select stores
- Several key functionalities planned but not yet implemented
Insights
This app launch represents a strategic pivot that positions CVS at the forefront of digital health transformation. With 60 million digital customers, the unified platform creates significant operational leverage and customer engagement opportunities. The integration of prescription management, immunization scheduling and benefits access addresses key friction points in the healthcare journey, potentially reducing customer churn and increasing service utilization.
The implementation of AI-powered features, including conversational AI and personalized recommendations, signals a sophisticated approach to customer engagement. This technology stack could drive operational efficiencies through automated customer service and predictive analytics for inventory management. The partnerships with Headspace and Everyday Health also indicate a strategic move towards holistic wellness, expanding CVS's value proposition beyond traditional pharmacy services.
Key competitive advantages include:
- Cross-platform integration across CVS Pharmacy, Caremark and Aetna services, creating ecosystem lock-in
- AI-powered personalization and search capabilities, improving user experience and engagement
- Digital commerce features like barcode-based checkout and locked cabinet access, streamlining in-store operations
The app's success could significantly impact CVS's market position by:
- Reducing customer acquisition costs through improved digital engagement
- Increasing average revenue per user through cross-selling opportunities
- Strengthening CVS's competitive moat against both traditional competitors and digital health startups
A single app for consumers' whole health that provides convenience, savings and ease
"As a company, we are super focused on improving the health care experience," says Tilak Mandadi, Executive Vice President at CVS Health. "The CVS Health app will make it easier for our customers to access and manage their health and care, save time and money, and make informed decisions about their health."
The app, a successor to the CVS Pharmacy® app and one of many initiatives underway at CVS Health to improve the health care experience, is designed to become a single app for consumers' whole health with new features that include:
A single place to manage your health care:
- Ability to manage prescriptions for the entire family across CVS Pharmacy stores, CVS Caremark® mail orders and CVS Specialty® pharmacies, with convenient delivery and fulfillment options and full transparency into prescription order status and cost.
- Simple and fast immunization scheduling for the whole family with industry-leading group and multi-shot scheduling and easy-to-find appointments.
- Easy access to health spending and benefit details for eligible CVS Caremark and Aetna® members.
A simple in-store solution to help you save time and money:
- Faster, easier in-store prescription pickups for consumers by using a personalized barcode to expedite checkout.
- Savings offers and the capability — being tested in a handful of stores — to use the app to open locked display cabinets for easier access to merchandise.
Easy access to timely, personalized updates:
- A redesigned and personalized home screen that features a health "to do" list and recommendations, including reminders to refill medications, updates on upcoming appointments and savings opportunities.
- Enhanced, AI-powered search that helps consumers locate products, services and information from across CVS Health and select third-party content providers.
- Health and wellness content offered through external partnerships, including thousands of educational articles from Everyday Health — all reviewed by medical professionals — as well as guided meditations from Headspace.
Many of these enhancements to the app were underway throughout 2024. CVS Health will continue adding new app capabilities and features this year that will make it even more convenient, affordable and simple for consumers to access the care they need, including:
- Patients managing chronic health conditions will have access to personalized recommendations and educational content that guide them along their care journey and provide details on relevant cost savings and copay assistance programs.
- A new conversational AI chat experience that enables patients to check medication refills, status of their orders and more.
- Continued and enhanced integration with Aetna, Caremark and other parts of CVS Health to create a unified experience for consumers.
- New digital offerings and partnerships designed to help consumers find the holistic care and support they need for their health and wellness journey.
"The app is the health concierge and guide for all consumers," says Tony Ambrozie, Senior Vice President and Chief Digital and Technology Officer, CVS Health Pharmacy and Consumer Wellness. "With 60 million digital customers, we are excited to continue to innovate and bring best-in-class and first-in-industry capabilities to our customers."
To download the app, visit: CVS Health mobile app, Apple App Store or Google Play.
About CVS Health
CVS Health® is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues — including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health — whether that's managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system — and their personal health care — by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Follow @CVSHealth on social media.
Media contact
Tara Burke
203-212-1059
Tara.Burke@CVSHealth.com
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SOURCE CVS Health
FAQ
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