Micron Announces Exit from Crucial Consumer Business

Rhea-AI Summary

Micron (Nasdaq: MU) announced it will exit the Crucial consumer business, ending consumer-branded product sales through retailers, e-tailers and distributors worldwide.

Micron will continue Crucial consumer shipments through the end of fiscal Q2 (February 2026), and will provide continued warranty service and support for Crucial products. The company said it will keep selling Micron-branded enterprise products to commercial customers globally.

Micron framed the move as part of a portfolio transformation to prioritize enterprise and commercial segments, improve supply and support for strategic customers driven by AI data-center demand, and pursue redeployment opportunities for affected team members.

Positive

• Shipments continue through end of fiscal Q2 (February 2026)
• Company will provide continued warranty service and support for Crucial products
• Focus shifts to enterprise/commercial segments to support AI data-center demand
• Redeployment opportunities offered for affected team members into open positions

Negative

• Exit ends Crucial consumer-branded sales at retailers and e-tailers worldwide
• Loss of 29-year Crucial consumer brand presence in retail channels

Insights

Strategic Business Analyst

Micron will exit the Crucial consumer business to refocus supply and support on faster‑growing enterprise and commercial segments.

By ending sales of Crucial consumer products and continuing enterprise shipments, Micron reallocates channel inventory and customer support toward higher‑priority commercial accounts; consumer shipments continue through February 2026 and warranty support remains in place. This shifts operational focus away from retail/e‑tail distribution and toward customers driving the stated AI‑era data center demand.

Key dependencies and risks include execution of the transition with partners and retailers, the company’s ability to redeploy affected staff into open roles, and maintaining warranty/service obligations during and after the wind‑down. The announcement does not disclose financial terms, expected cost savings, or timing for reallocation of capacity, so outcomes remain uncertain.

Watch for concrete signs of impact over the next two fiscal quarters: reported changes to channel inventory levels, statements about capacity or fab allocation, and any workforce reorganization details by February 2026. These items will clarify whether the move materially strengthens supply to enterprise customers or mainly reduces consumer channel complexity.

BOISE, Idaho, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Micron Technology, Inc. (Nasdaq: MU), a leader in innovative memory and storage solutions, today announced its decision to exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide.

Micron will continue Crucial consumer product shipments through the consumer channel until the end of fiscal Q2 (February 2026). The company will work closely with partners and customers through this transition and will provide continued warranty service and support for Crucial products. Micron will continue to support the sale of Micron-branded enterprise products to commercial channel customers globally.

“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology. “Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”

This decision reflects Micron’s commitment to its ongoing portfolio transformation and the resulting alignment of its business to secular, profitable growth vectors in memory and storage. By concentrating on core enterprise and commercial segments, Micron aims to improve long-term business performance and create value for strategic customers as well as stakeholders.

Micron intends to reduce impact on team members due to this business decision through redeployment opportunities into existing open positions within the company.

About Micron Technology, Inc. 

Micron Technology, Inc. is an industry leader in innovative memory and storage solutions, transforming how the world uses information to enrich life for all. With a relentless focus on our customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence (AI) and compute-intensive applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience. To learn more about Micron Technology, Inc. (Nasdaq: MU), visit micron.com. 

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding product supply and support, areas of growth and profitability, and workforce redeployment. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially. Please refer to the documents Micron files with the Securities and Exchange Commission, specifically its most recent Form 10-K and Form 10-Q. These documents contain and identify important factors that could cause actual results to differ materially from those contained in these forward-looking statements. These certain factors can be found at https://investors.micron.com/risk-factor. Although Micron believes that the expectations reflected in the forward-looking statements are reasonable, Micron cannot guarantee future results, levels of activity, or achievements. Micron is under no duty to update any of the forward-looking statements after the date of this press release to conform these statements to actual results.

© 2025 Micron Technology, Inc. All rights reserved. Information, products, and/or specifications are subject to change without notice. Micron, the Micron logo, and all other Micron trademarks are the property of Micron Technology, Inc. All other trademarks are the property of their respective owners. 

Micron Media Relations Contact
Mark Plungy
+1 (408) 203-2910
corpcomms@micron.com

Micron Investor Relations Contact
Satya Kumar
+1 (408) 450-6199
satyakumar@micron.com  

FAQ

What did Micron (MU) announce about the Crucial consumer business on December 3, 2025?

Micron announced it will exit the Crucial consumer business and stop consumer-branded sales worldwide.

When will Micron (MU) stop shipping Crucial consumer products?

Micron will continue Crucial consumer shipments through the end of fiscal Q2, February 2026.

Will Micron (MU) still support existing Crucial products after the exit?

Yes. Micron said it will provide continued warranty service and support for Crucial products.

How does Micron (MU) justify exiting the Crucial consumer business?

Micron said the exit lets it focus on enterprise and commercial segments to support AI-driven data-center demand.

Will Micron (MU) continue selling enterprise products after the Crucial exit?

Yes. Micron will continue to sell Micron-branded enterprise products to commercial channel customers globally.

What did Micron (MU) say about employees affected by the Crucial exit?

Micron intends to reduce impact by offering redeployment opportunities into existing open positions within the company.