Twentyeight Health and Aetna Better Health® of Illinois Collaborate to Expand Member Access to Sexual and Reproductive Telehealth Services
Rhea-AI Summary
Twentyeight Health, a digital-first women's healthcare platform, has announced a collaboration with Aetna Better Health® of Illinois, a CVS Health company (NYSE: CVS). The partnership enables Aetna Better Health of Illinois members to access reproductive and sexual healthcare services through Twentyeight Health's telehealth platform at no cost through their health plan coverage.
The platform offers comprehensive women's health services, including family planning, birth control prescriptions, STI treatments, and pregnancy care. Members can connect with healthcare providers online, receive medication delivery, and benefit from unlimited messaging in Spanish and English. Appointments are typically available within one business day.
Operating in 43 states, Twentyeight Health is among the few digital-first women's healthcare platforms accepting Medicaid, focusing on providing accessible and affordable care, particularly for historically underserved communities.
Positive
- Strategic expansion of CVS Health's telehealth services through Aetna Better Health
- Revenue potential through increased access to Medicaid members
- Enhanced competitive position in digital healthcare market
Negative
- None.
Insights
This strategic partnership marks a significant advancement in CVS Health's digital healthcare ecosystem, particularly in the underserved Medicaid segment. By integrating Twentyeight Health's platform with Aetna Better Health of Illinois, CVS is effectively expanding its digital health footprint while addressing critical gaps in reproductive healthcare access.
The collaboration holds several strategic advantages: First, it strengthens CVS's competitive position against emerging digital health players like Amazon Care and Walmart Health by offering specialized women's health services through a digital-first approach. Second, the focus on Medicaid members - a traditionally underserved market - could drive significant member acquisition and retention, particularly valuable given the high customer acquisition costs in healthcare.
The scalability potential is substantial, considering Twentyeight Health's presence in 43 states. This could serve as a pilot program for broader implementation across CVS's health insurance portfolio, potentially creating new revenue streams through increased member engagement and reduced care delivery costs. The emphasis on culturally competent care and bilingual support also positions CVS favorably in diverse markets, potentially driving higher member satisfaction and retention rates.
From a financial perspective, while immediate revenue impact may be modest, the long-term strategic value lies in:
- Reduced care delivery costs through telehealth adoption
- Improved member retention through enhanced service offerings
- Potential expansion of similar services across other Aetna markets
- Strengthened competitive positioning in the digital health space
"We're committed to ensuring our members can engage in their reproductive healthcare in a way that's convenient for them. By removing barriers and prioritizing culturally competent, accessible care, we're empowering our members to take control of their health while driving better care outcomes," said Lakshmi Emory, Chief Medical Officer, Aetna Better Health of
Twentyeight Health's telehealth platform provides comprehensive women's health services, including family planning care, birth control prescriptions, STI treatments, pregnancy care and more. Members benefit from convenient medication delivery, as well as unlimited messaging with their provider team in both Spanish and English, who can answer questions and fulfill prescriptions without a waiting room visit. Appointments can typically be scheduled within one business day, offering rapid access to care.
"As one of the few digital-first women's healthcare platforms that accepts Medicaid, we view it as our responsibility to help as many women as possible make informed, empowering reproductive health decisions," said Bruno Van Tuykom, CEO and Co-Founder of Twentyeight Health. "Together, we will increase opportunities for women to access high-quality reproductive and sexual healthcare, particularly for communities who've historically struggled to reach and afford critical care."
Aetna Better Health® of
ABOUT TWENTYEIGHT HEALTH
Twentyeight Health is the leading digital-first women's healthcare platform making reproductive and sexual healthcare affordable, convenient, and empowering for 100,000+ patients in 43 states and counting. Through high-quality telemedicine consultations, fast at-home deliveries, and ongoing access to providers for life-changing services like birth control and herpes treatments, Twentyeight Health is changing the face of modern healthcare, particularly for underserved communities. The company accepts almost every commercial insurance and Medicaid plan, offering a reliable additional option to traditional care almost anyone can access. Twentyeight also offers affordable out-of-pocket options.
The company has been named in 2024 Digital Health 100 (DH100), Fast Company's Most Innovative Companies, Forbes Next 1000, Top 50 in Digital Health by Rock Health, NYC Digital's 10 Most Innovative Companies with fewer than 100 employees of 2022, Health 100, and the Inc. Female Founders 100.
Learn more at www.twentyeighthealth.com.
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SOURCE Twentyeight Health
FAQ
What services will CVS offer through the Twentyeight Health partnership?
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