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Cushman & Wakefield Hires Dr. Miguel A. Rodriguez as Head of Data Science & Geospatial Analytics

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geospatial analytics technical
Geospatial analytics uses location-based data and maps from sources like satellites, GPS and mobile devices to reveal patterns and relationships across physical space, such as customer clusters, transportation flows or resource locations. Investors use it to assess market potential, site selection, competitive positioning and supply-chain or environmental risks — like reading a heat map that turns scattered dots into clear signals about where revenue and costs will likely concentrate.
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Spatial analytics is the use of location-based data and maps to find patterns and trends that affect business performance, like customer foot traffic, asset locations, supply routes, or property values. Think of it as a heat map or detective map that shows where money is made or lost; it helps investors judge operational efficiency, market reach, real estate risk, and growth opportunities by turning geographic clues into measurable financial effects.
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Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

NEW YORK--(BUSINESS WIRE)-- Cushman & Wakefield (NYSE: CWK) is pleased to announce that Dr. Miguel A. Rodriguez has joined the firm as Head of Data Science & Geospatial Analytics, further strengthening the company’s data‑driven advisory capabilities across the Americas.

In the newly created role, Rodriguez will lead a multidisciplinary team focused on spatial analytics and advanced data science to support commercial real estate strategy and advisory. He joins Cushman & Wakefield as part of the firm’s Quantitative Insights Group, a strategic capability designed to support the Americas growth strategy by strengthening advisory services for institutional investors and occupier clients.

The Quantitative Insights Group delivers advanced forecasting, geospatial analytics, and data science using Cushman & Wakefield’s AI‑enabled tools. Partnering with brokerage teams, the group transforms complex analytics into actionable strategies that enhance decision‑making and measurable client outcomes.

“Miguel’s leadership in data science and geospatial analytics and his depth and breadth of knowledge of real estate markets will be instrumental in connecting our platforms with predictive intelligence that directly supports our client coverage programs,” said Rebecca Rockey, Head of Quantitative Insights and Principal Economist. “Miguel will help us unlock deeper insights and deliver innovative solutions that meet the evolving needs of our clients.”

With over 15 years of experience in applied research and analytics, Rodriguez specializes in integrating geospatial data, econometric modeling and machine learning to generate actionable insights across markets. His work bridges urban economics, land use, transportation systems, and real estate dynamics, delivering strategic intelligence to clients, investors, and executive leadership.

“I’m excited to be joining Cushman & Wakefield at such a pivotal moment for the firm,” said Rodriguez. “The creation of the Quantitative Insights Group represents a clear commitment to innovation and data‑driven advisory. I look forward to collaborating with this talented team to apply my skillsets and experience in ways that help clients make smarter, more informed decisions.”

Prior to joining Cushman & Wakefield, Rodriguez served as Director of Research at Smart Growth America, and managed a team delivering technical assistance, policy evaluation, and economic analysis for federal agencies, state and local governments, and nonprofit partners. His work focused on housing supply, zoning reform, infrastructure investment, and walkability, with an emphasis on rigorous quantitative methods and real-world implementation.

His publications include Foot Traffic Ahead, which evaluates walkability and real estate performance across leading U.S. metro regions, and contributions to Cushman & Wakefield’s Reimagining Cities, which examines the evolving role of office space and optimal real estate portfolio strategies at the place-based level, as well as the firm’s Workplace Ecosystems of the Future report.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In 2025, the firm reported revenue of $10.3 billion across its core service lines of Services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.

Media Contact:
Savannah Durban
Savannah.durban@cushwake.com

Source: Cushman & Wakefield