Cizzle Brands Corporation reports developments as a vertically integrated sports nutrition company focused on health-and-wellness products. News for CZZLF centers on the CWENCH Hydration brand, retail distribution expansion in Canada and the United States, new flavour and product launches, and sports partnerships that place its hydration and nutrition products in athletic channels.
Recurring company updates also cover the broader sports nutrition food portfolio, including SnakStars Sport Bites and HappiEats Sports Pasta, along with financing activity, operating and financial results, and shareholder-meeting governance matters.
Cizzle Brands (CZZLF) has commenced a U.S. underwritten public offering of common shares in connection with a proposed U.S. exchange listing. Joseph Gunnar & Co. is lead underwriter, with D. Boral Capital as co-underwriter. The company has applied to list under CZZL and expects trading on Cboe Canada to continue, subject to listing approval and offering completion.
Creditor agreements, conditional on offering completion, provide for conversion of all or part of certain convertible notes into shares, plus partial repayment and a maturity extension of the note issued to the seller of The CWENCH Hydration Factory. The board also approved a share consolidation of up to 25 existing shares into one, anticipated at offering pricing to meet the U.S. exchange's minimum share price requirement. The consolidation requires Cboe Canada approval; the offering also requires Cboe Canada approval and completion of the exchange review process.
Cizzle Brands (CZZLF) signed a three-year agreement with Maple Leaf Sports & Entertainment making CWENCH the Toronto Maple Leafs’ official sports drink.
CWENCH is also the Toronto Marlies’ official sports drink and the Maple Leafs’ exclusive sports drink partner in the team’s home market. The agreement includes virtual advertising during broadcasts of 20 Maple Leafs home games each season. CWENCH will present the team’s training camp each season and its development camp starting in 2027. A CWENCH drink linked to Maple Leafs player Gavin McKenna is expected at select Greater Toronto Area retailers beginning in October.
Cizzle Brands (Cboe Canada: CZZL, OTCQB: CZZLF) has filed a Form F‑10 registration statement with the U.S. SEC under the MJDS and applied to list its common shares on a U.S. national securities exchange. The filing would allow U.S. investors to access disclosure based on its Canadian reporting record.
The planned U.S. listing is intended to broaden the shareholder base, enhance liquidity, and align capital access with Cizzle’s growing presence in the world’s largest sports nutrition market. In fiscal Q3 2026, Cizzle reported record revenue, up 253% year over year, and its first quarter of positive Adjusted EBITDA following the acquisition of The CWENCH Hydration Factory, whose largest client is Anheuser‑Busch.
CWENCH Hydration™ is now in over 6,900 locations across Canada, the U.S., and Europe, including a launch in 109 Target stores and on Target.com. Cizzle also appointed Dominic Scarangella, a chartered professional accountant with more than 45 years of finance and retail experience, to its Board and Audit Committee, effective August 19, 2026.
Cizzle Brands (Cboe Canada: CZZL, OTCQB: CZZLF) has entered into an agreement with Toronto-based Luminosity Gaming to make CWENCH Hydration the Official Hydration Drink of the esports organization, marking Cizzle’s first partnership in esports and expanding beyond traditional sports.
Under the Agreement, CWENCH will be supplied to Luminosity’s competitive rosters and content creators during training, bootcamps and live competition, with a CWENCH patch on team jerseys. Cizzle gains integrated brand placement across Luminosity’s content production, livestreams, social channels and event activations, reaching a global community of millions. CWENCH is an all-natural, zero-sugar sports drink with five electrolytes, 10 calories, no caffeine and no artificial flavours or colours.
Cizzle Brands (OTCQB:CZZLF) is honoring CWENCH Hydration athlete Gavin McKenna, selected first overall in the 2026 NHL Draft, with a limited-edition CWENCH flavour, “Draft Day Blue.”
The blue cherry sports drink is produced at the new CWENCH Hydration Factory and will roll out in 500 mL Tetra Pak format at Shell Canada, CanCo Gas, and Healthy Planet, with more retailers expected. McKenna has granted Cizzle exclusive endorsement rights across sports and energy drinks, isotonic beverages, and supplements.
Cizzle Brands (Cboe Canada:CZZL, OTCQB:CZZLF) reported fiscal Q3 2026 revenue of $12.6 million, up 253% year over year, and its first quarter of positive Adjusted EBITDA at $0.3 million.
Contract manufacturing contributed $9.3 million, year-to-date revenue reached about $21.0 million, and retail distribution expanded across Target, Walmart Canada, Loblaws, Real Canadian Superstore and other major chains.
Cizzle Brands (OTCQB:CZZLF) announced the national launch of its flagship sports drink CWENCH Hydration at approximately 180 Canadian Tire Gas+ locations across Canada. Stores will stock four ready-to-drink flavours in coolers alongside leading sports drink brands.
According to Cizzle Brands, this rollout deepens its relationship with the Canadian Tire retail family and expands CWENCH Hydration’s footprint in the high-velocity convenience-and-gas channel. Following this launch, CWENCH Hydration products are carried in over 6,600 locations across Canada, the United States and Europe.
Cizzle Brands (CZZLF) announced that its CWENCH Hydration™ sports drink is launching in over 170 Save-On-Foods stores across Western Canada, expanding distribution to more than 6,500 locations globally.
The company also completed a C$1 million note conversion into equity and settled about C$497,000 of debt through share issuance.
Cizzle Brands (OTCQB:CZZLF) closed a senior secured convertible note financing with Ascent Partners for gross proceeds of US$6.2 million and secured a commitment, subject to Cboe Canada approval, for an additional C$1.0 million unsecured convertible note.
The Ascent package includes a US$6,720,867.21 note (reflecting an OID), 21,460,534 warrants (5-year term, exercise price C$0.32 equivalent), 429,210 closing shares at C$0.32, an 18-month term bearing 9.5% interest, a second-priority lien, and customary prepayment and conversion provisions. Proceeds target working capital and CWENCH Hydration retail and factory expansion.
Cizzle Brands (OTCQB: CZZLF) announced CWENCH Hydration was recognized by UNFI Canada for the fastest growth in average monthly case movement since launch and that veteran CPG executive David Giancoulos will join the board effective May 1, 2026.
The recognition follows expanded Canadian retail distribution and underscores commercial momentum ahead of planned U.S. expansion.