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Cizzle Brands Corporation reports developments as a vertically integrated sports nutrition company focused on health-and-wellness products. News for CZZLF centers on the CWENCH Hydration brand, retail distribution expansion in Canada and the United States, new flavour and product launches, and sports partnerships that place its hydration and nutrition products in athletic channels.
Recurring company updates also cover the broader sports nutrition food portfolio, including SnakStars Sport Bites and HappiEats Sports Pasta, along with financing activity, operating and financial results, and shareholder-meeting governance matters.
Cizzle Brands (CZZLF) announced that its CWENCH Hydration™ sports drink is launching in over 170 Save-On-Foods stores across Western Canada, expanding distribution to more than 6,500 locations globally.
The company also completed a C$1 million note conversion into equity and settled about C$497,000 of debt through share issuance.
Cizzle Brands (OTCQB:CZZLF) closed a senior secured convertible note financing with Ascent Partners for gross proceeds of US$6.2 million and secured a commitment, subject to Cboe Canada approval, for an additional C$1.0 million unsecured convertible note.
The Ascent package includes a US$6,720,867.21 note (reflecting an OID), 21,460,534 warrants (5-year term, exercise price C$0.32 equivalent), 429,210 closing shares at C$0.32, an 18-month term bearing 9.5% interest, a second-priority lien, and customary prepayment and conversion provisions. Proceeds target working capital and CWENCH Hydration retail and factory expansion.
Cizzle Brands (OTCQB: CZZLF) announced CWENCH Hydration was recognized by UNFI Canada for the fastest growth in average monthly case movement since launch and that veteran CPG executive David Giancoulos will join the board effective May 1, 2026.
The recognition follows expanded Canadian retail distribution and underscores commercial momentum ahead of planned U.S. expansion.
Cizzle Brands (OTCQB: CZZLF) announced national Canadian retail expansion for CWENCH Hydration, landing a first national Walmart Canada listing (197 stores) and expanded assortment in ~400 Loblaws and Real Canadian Superstore locations.
The rollout adds 10-count stick packs and 315g tubs in multiple flavors, increasing CWENCH’s grocery and mass-channel shelf presence across Canada.
Cizzle Brands (OTCQB: CZZLF) reported $5.1M revenue for Q2 fiscal 2026, an 80% YoY increase, and $8.4M year-to-date revenue, up 49%. The quarter included the closing of the CWENCH Hydration Factory acquisition, $2.4M contract manufacturing revenue from ~five and a half weeks of operations, and ~$184M in contracted production volume.
Adjusted operating expenses were $4.5M (up 19% YoY). Distribution expanded to >5,900 points and CWENCH landed national retail at Target.
Cizzle Brands (OTCQB: CZZLF) launched SnakStars™ Sport Bites, a nut-free, high-protein, high-fibre snack for active kids on February 19, 2026.
Each bag (2 servings) contains 16g protein and 10g fibre, is made with real ingredients, and debuts in Sport Chek stores in Canada in late February.
Cizzle Brands (OTCQB: CZZLF) launched its CWENCH Hydration line in 109 Target stores across the United States and on Target.com on Feb 17, 2026, marking the company’s first national U.S. retail listing.
The initial rollout targets Northeast and Midwest stores with three RTD flavours and follows Cizzle’s completed acquisition of the CWENCH Hydration Factory to secure production capacity for the U.S. expansion. Placement in Target’s sports drink category aims to increase brand visibility and accessibility for athletes and active consumers.
Cizzle Brands (OTCQB: CZZLF) named CWENCH Hydration the Official Sports Drink of the New York State Amateur Hockey Association, covering more than 34,000 youth players and 6,000 coaches.
The company completed the Flow Water co-manufacturing acquisition with about $184M contracted production volume and provided a five-year outlook: manufacturing revenues CAGR ~25% to $85–95M by FY2030; branded revenues CAGR ~45% to $75–85M by FY2030; consolidated net sales of $160–180M and adjusted EBITDA targets of $15M in FY2027 and ~$59M in FY2030, subject to execution and market risks.
Cizzle Brands (OTCQB: CZZLF) launched two new CWENCH Hydration™ flavours: Golden Berry, a limited-time flavour developed with NHL MVP Nathan MacKinnon, and Miracle On Ice™, created with USA Hockey inspired by the 1980 Lake Placid victory. Both SKUs target athletes with bold taste profiles and CWENCH’s performance formula: 6+ electrolytes and zero sugar, and join expanded North American grocery, convenience, and specialty distribution.
The company also reported Annual General Meeting results from January 21, 2026: shareholders approved all items, elected all directors, appointed MNP LLP as auditor, and 37.973% of outstanding common shares were represented.
Cizzle Brands (CZZLF) announced that CWENCH Hydration is the exclusive Official Sports Drink of USA Lacrosse and the U.S. National teams, and that HappiEats Sport Pasta is the exclusive official fortified pasta. The partnership gives Cizzle integrated access to USA Lacrosse national team programs, youth development, grassroots events, digital platforms, and member communities to build U.S. visibility.
The agreement began January 1, 2026, with marketing, event activations, and product integration rolling out through the year; prior U.S. partnerships in 2025 with USA Hockey and state hockey organizations are cited as part of Cizzle’s expansion strategy.