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Cizzle Brands Corporation reports developments as a vertically integrated sports nutrition company focused on health-and-wellness products. News for CZZLF centers on the CWENCH Hydration brand, retail distribution expansion in Canada and the United States, new flavour and product launches, and sports partnerships that place its hydration and nutrition products in athletic channels.
Recurring company updates also cover the broader sports nutrition food portfolio, including SnakStars Sport Bites and HappiEats Sports Pasta, along with financing activity, operating and financial results, and shareholder-meeting governance matters.
Cizzle Brands (OTC: CZZLF) acquired Flow Water Inc.'s manufacturing business for $83.75M, gaining a debt-free, turnkey beverage facility rebranded as The CWENCH Hydration Factory. The deal brings approximately $184M of contracted manufacturing volume with a $158M guaranteed revenue floor and an estimated $130M tax loss carryforward.
Management forecasts manufacturing revenue of $24M YTG 2026 and $53M in 2027, pro forma consolidated revenue of $44M (2026) and $79M (2027), and $14M Adjusted EBITDA in FY2027.
Cizzle Brands Corporation (CZZLF) completed the acquisition of Flow Water Inc.'s co-manufacturing business for an aggregate purchase price of approximately $83.75 million on December 24, 2025.
The acquired Manufacturing Business is expected to contribute about $21.5 million of revenue in H2 fiscal 2026 and $46.5 million in fiscal 2027, producing pro forma consolidated revenue of approximately $41 million for fiscal 2026 and $75 million for fiscal 2027. Financing included a US$40 million senior secured credit facility from Orion Infrastructure Capital, a $22.25 million vendor take-back loan, and private placements totaling $12.225 million in proceeds.
The Target will be renamed Cizzle Brands Manufacturing Inc. and its Aurora, Ontario facility becomes the CWENCH Hydration Factory.
Cizzle Brands (OTCQB: CZZLF) reported Q1 fiscal 2026 results for the three months ended October 31, 2025, with revenue up 18% YoY to $3.3 million and gross profit of $1.8 million (54% gross margin). Growth was driven by strong on-shelf velocity of CWENCH Hydration and an expanded retail footprint across banners including Loblaws, Real Canadian Superstore, Circle K, Petro-Canada and Pure Hockey. The company launched HappiEats Sport Pasta and secured a $5.0 million non-dilutive revolving credit facility to support working capital and growth. Management highlighted continued investment in brand-building, athlete partnerships and distribution to support sustained revenue and margin improvement.
Cizzle Brands (OTCQB: CZZLF) announced on November 13, 2025 that CWENCH Hydration™ and HappiEats™ Sport Pasta™ are now available at 91 Popeye’s Supplements Canada locations nationwide. The placement targets performance-focused consumers through Popeye’s specialty sports-nutrition channel, which operates over 140 stores.
The release notes CWENCH contains no sugar and “six+ electrolytes,” while Sport Pasta is described as a high-protein, lower-glycemic-index pasta handcrafted in Italy. The rollout complements prior Canadian retail placements in 500+ Petro-Canada, 300 Sobeys, 320 Circle K, and 150 Loblaw locations.
Cizzle Brands (OTCQB: CZZLF) reported fiscal Q4 2025 and full‑year 2025 results for the period ended July 31, 2025, driven by CWENCH Hydration sales.
Key metrics: FY2025 revenue $13.2M (nearly 7x prior year), FY gross margin 57%, Q4 2025 revenue $4.0M (+92% YoY), Q4 US revenue $1.3M (+215% YoY), adjusted EBITDA $(8.9M), net loss $(13.9M), and cash at period end $3.1M.
FY2025 operational milestones: raised >$8.5M in equity financings, Cboe Canada listing and OTCQB graduation, DTC eligibility, distribution in >5,200 points across North America and Europe, major retail placements, new product launches (SPOKEN Nutrition, HappiEats Sport Pasta) and key sports sponsorships.
Cizzle Brands (OTCQB: CZZLF) has announced the placement of its CWENCH Hydration™ products across 510 Petro-Canada locations nationwide, expanding its total distribution network to over 5,100 points across Canada, the United States, and Europe.
The placement includes popular flavors Blue Raspberry and Rainbow Swirl, along with limited-time offerings Pink Lemon Flow and Tropical Flow. This expansion follows earlier placements in MacEwen-owned gas stations and Canco Petroleum, complementing CWENCH's sports partnerships including being the Official Sports Drink of the Ottawa Senators and sponsoring various Canadian sporting events.
Cizzle Brands (OTCQB: CZZLF) has announced that its CWENCH Hydration™ products are now available in 149 locations of Loblaw Companies Limited's (LCL) retail banners, including Loblaws, Zehrs, Your Independent Grocer, Real Canadian Superstore, and Atlantic Superstore.
The product launch includes three flavors - Blue Raspberry, Tropical Flow, and Rainbow Swirl in ready-to-drink format. Since its launch in May 2024, CWENCH Hydration™ has expanded to over 4,400 locations across Canada, the United States, and Europe. The brand has secured partnerships as the Official Hydration Partner of USA Hockey and the Official Sport Drink of the NHL's Ottawa Senators.
The distribution through LCL, which reaches 90% of Canada's population within 10 kilometers of their stores, represents a significant milestone in Cizzle Brands' strategic commercialization efforts to build market share in the sports drink category.
Cizzle Brands (OTCQB: CZZLF) has launched HappiEats™ Sport Pasta™, a premium high-protein, lower glycemic index pasta specifically designed for athletes. The product contains 18 grams of protein and 10 grams of fiber per 85-gram serving, making it ideal for athletic performance and sustained energy.
The handmade Italian pasta is crafted using a unique four-ingredient recipe including red lentil, white quinoa, and white bean flour. At launch, Sport Pasta™ will be available through several existing retail partners, including Shop Santé and Source for Sports, with planned expansion to retailers like Healthy Planet, Longo's, Fortino's, VitaCost (Kroger), and Metro in the coming months.
This launch marks Cizzle Brands' first product under the new HappiEats™ food banner, complementing their existing better-for-you product lines CWENCH Hydration™ and Spoken Nutrition™.
Cizzle Brands (OTCQB: CZZLF) has secured a three-year agreement making CWENCH Hydration™ the official sport drink of the NHL's Ottawa Senators. The partnership includes exclusive distribution rights at the Canadian Tire Centre and Sensplex facilities, along with comprehensive advertising opportunities including LED displays, digitally enhanced dasherboards, and sponsorship of various events.
As part of the collaboration, Cizzle Brands will launch Powerplay Punch, a limited-time CWENCH Hydration™ flavor featuring Senators branding, to be sold through major retailers in Canada's National Capital Region including Sobeys, Healthy Planet, and Circle K.
This agreement builds upon CWENCH's existing partnerships with Canlan Sports Ice Corp, USA Hockey, and collaborations with notable hockey figures including Cole Caufield, Nathan MacKinnon, and Coach Chippy.
Cizzle Brands (OTCQB: CZZLF) has announced that its CWENCH Hydration™ beverages are now available in 323 Circle K convenience stores across Ontario. Circle K, owned by Alimentation Couche-Tard, will provide dedicated merchandising support including branded barrel coolers and promotional campaigns.
The partnership includes participation in Circle K's Frosh Week activations at 15 universities from August 25 - September 13, 2025, targeting approximately 45,000 university students. CWENCH Hydration™'s four flavors (Berry Crush, Cherry Lime, Blue Raspberry, and Rainbow Swirl) will be prominently displayed in both cooler barrels and sandwich cooler displays.
This expansion follows CWENCH's earlier partnership with Keurig Dr Pepper subsidiary Van Houtte Coffee Services, announced in January 2025, and represents significant growth potential within Couche-Tard's network of over 2,100 stores across Canada.