Dada Group's 618 Grand Promotion: over RMB600 million recorded in peak-day sales
SHANGHAI, June 21, 2022 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform, today announced its business highlights during the 618 Grand Promotion – a major mid-year online shopping festival in China, reporting its single-day transaction volume achieved a record high of over RMB600 million on June 18.
Customer reach up fivefold
Data on JDDJ and Shop Now from May 31, 8p.m. to June 18 during this year's 618 Grand Promotion shows the sales on both platforms increased by
Behind the numbers is the company's solid supply chain that guaranteed the fulfillment. During this year's promotion, JDDJ and Shop Now engaged over 1,500,000 brick-and-mortar stores across over 1,700 cities and counties in China to provide consumers with products of all categories and a faster and more convenient shopping experience, making on-demand retail a key driver for offline retailers and brands' omni-channel growth.
Order volume hit new high
Dada Group's other major business, on-demand delivery platform Dada Now achieved new business records as well. Data shows riders of Dada Now delivered more than 10 million orders on June 18 and continued to outnumber the banner of 10 million on June 19.
Highlights in terms of category performance are also worthy of note: during the promotion, the number of orders delivered from chained tea merchants increased by
On the technology front, Dada Group leveraged the Dada Smart Delivery SaaS System and its autonomous delivery open platform to support the promotion, demonstrating great potentials in empowering on-demand fulfillment with digitization and innovation.
On the picking service front, the number of crowdsourced pickers recruited by Dada Picking exceeded 50,000, and the average order picking volume by day increased by
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SOURCE DADA GROUP