NHL and DoorDash Announce Multiyear Partnership Across Canada and the United States

DoorDash becomes the NHL’s exclusive on-demand delivery and pickup partner, gaining wide marketing exposure and game night activations across North America.

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09/17/2026 - 08:00 AM

Multiyear agreement makes DoorDash the NHL's exclusive On-Demand Delivery and Pick Up Partner beginning with the upcoming 2026-27 NHL season, and includes game night promotions for fans

NEW YORK & SAN FRANCISCO & TORONTO--(BUSINESS WIRE)-- DoorDash (NASDAQ: DASH) and the National Hockey League (NHL®) today announced a multiyear North American partnership naming DoorDash the Official On-Demand Delivery and Pick Up Partner of the NHL in Canada and the United States. The exclusive deal begins immediately and marks DoorDash's first partnership with the NHL.

DoorDash is the Official On-Demand Delivery and Pick Up Partner of the NHL in Canada and the United States

Under the agreement, DoorDash gains a broad set of marketing rights and NHL designations, including use of League marks, broadcast-visible branding through Digitally Enhanced Dasherboards during nationally televised games, integration across NHL tentpole events such as the Discover NHL Winter Classic® and Navy Federal Credit Union NHL Stadium Series™, and a presence throughout the Stanley Cup® Playoffs.

The season kicks off in Canada with a dedicated DoorDash Puck Drop promotion on September 29, 2026, the first day of the 2026-27 NHL season, followed by game night deals every Wednesday and Saturday for the regular season.

To reach even more households, DoorDash becomes the presenting sponsor of all Wednesday night regular-season national NHL games and Stanley Cup Playoff games broadcast on Prime Video in Canada. DoorDash will also activate at the 2026 Tim Hortons NHL Heritage Classic™ in Winnipeg on October 25, 2026 for in-person engagement.

“For tens of millions of hockey fans across North America, every night is appointment viewing. In Canada, hockey night is more than a game, it's a family ritual and a way fandom gets passed from one generation to the next,” said Gina Igwe, Vice President of Brand, Creative, and Consumer Marketing at DoorDash. “As the NHL’s Official On-Demand Delivery and Pick Up Partner, DoorDash is proud to help fans spend less time managing meals, snacks, and last-minute needs, and more time in the moments that make game night matter. From puck drop to the final buzzer, we’re here to make it easier to be a fan.”

“NHL fans are fiercely loyal and passionate and happen to be some of the most active on-demand delivery consumers," said Chris Falkiner, NHL Group Vice President of Business Development. "DoorDash reaches thousands of communities across Canada and the United States, fueling game night ordering for fans everywhere the League plays. We're excited to have DoorDash on board as our Official On-Demand Delivery and Pick Up Partner across both countries."

The partnership pairs two brands built around the same instinct: making it easier for people to show up for what they love. The NHL provides the game, and DoorDash provides the ritual around it, making it even easier for families to come together, root for their favourite team, and pass down traditions from one generation to the next.

DoorDash will soon announce a new NHL creative platform across North America, in addition to unveiling additional promotions and sweepstakes for NHL fans – including a trigger promotion for when NHL games really heat up.

About DoorDash

DoorDash (NASDAQ: DASH) is one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to more than 40 countries, using technology and logistics to shape the future of local commerce and broaden access to opportunity. With a growing international presence that now includes Deliveroo and Wolt, DoorDash combines global scale with local expertise to serve communities around the world.

About the National Hockey League (NHL)

Founded in 1917, the National Hockey League (NHL®) consists of 32 Member Clubs and showcases the world's best hockey players competing for the most revered trophy in professional sports – the Stanley Cup. Each team roster reflects the League’s international makeup with Players from more than 20 countries represented.

The League reaches hundreds of millions of fans worldwide through live game attendance, television, radio, digital platforms, and social media. Fans in more than 250 countries and territories engage with the NHL through a global network of media partners, including ESPN, TNT Sports and NHL Network in the United States; Prime Video, Sportsnet and TVA Sports in Canada; and SiriusXM NHL Network Radio™, Sports USA and TuneIn. Fans around the world can also stream NHL games in nearly 200 countries and territories via NHL.TV on DAZN. NHL.com and the NHL App provide fans with access to scores, statistics, highlights, news, and original content, while NHL Productions creates compelling programming that brings fans closer to the players, teams, and personalities that define the game.

The NHL is committed to fostering inclusive, healthy, and vibrant communities through hockey. Through NHL Unites, the League's social impact platform, the NHL works to ensure that hockey is welcoming and accessible to all, celebrating fans, players, and communities of every background. For more information, visit NHL.com.

NHL, the NHL Shield, and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. © 2026 NHL. All Rights Reserved.