Dayforce Launches New Brand Campaign: ‘Do the Work You’re Meant to Do’

Rhea-AI Summary

Dayforce, Inc. (NYSE: DAY; TSX: DAY), a global human capital management (HCM) leader, has launched a new brand advertising campaign titled 'Do the work you're meant to do.' The campaign, featuring television commercials and out-of-home (OOH) displays across the U.S., aims to encourage simplicity in HR operations for greater purpose and meaning in work lives.

The multi-channel campaign uses humor to illustrate how technology can improve work life for employees. It showcases various professions struggling with administrative tasks that prevent them from focusing on meaningful work. The campaign includes:

• TV commercials airing across the U.S.
• Online, LinkedIn, Meta, and podcast ads
• OOH advertising at Chicago O'Hare and Atlanta airports, as well as New York City's Grand Central and Penn Stations

This initiative follows Dayforce's recent announcement to unify its global brand, emphasizing its commitment to helping organizations maximize their people's potential.

Positive

• Launch of a major brand advertising campaign to increase brand awareness
• Multi-channel approach including TV, OOH, and digital platforms for wide reach
• Alignment with recent global brand unification as Dayforce

Negative

• None.

MINNEAPOLIS and TORONTO, Oct. 21, 2024 (GLOBE NEWSWIRE) -- Dayforce, Inc. (NYSE: DAY; TSX: DAY), a global human capital management (HCM) leader that makes work life better, today announced the launch of its mass brand advertising campaign, ‘Do the work you’re meant to do.’ Brought to life through television and out-of-home (OOH) displays across the U.S., the campaign encourages viewers to harness simplicity at scale in their HR operations to achieve greater purpose and meaning within their work lives.

Dayforce uses humor in its TV commercial to illustrate ways technology can help make work life better for employees. Courtesy: Dayforce

This campaign falls on the heels of the company’s announcement to unite its global brand as Dayforce. With a focus on helping organizations realize the full potential of their people, Dayforce continues to set a new standard for the HCM industry and help deliver quantifiable value to customers.

“We’re creating moments of connection with our audiences by surfacing the emotions we all feel when we’re bogged down in administrative tasks, and can’t get to the work we’re passionate about and meant to do,” said Eric Glass, Chief Marketing and Communications Officer, Dayforce, Inc. “Our campaign addresses the importance of focusing on meaningful, purposeful work and how technology can empower us to do just that.”

Comprised of a series of vignette-style stories, the multi-channel brand campaign showcases a variety of professions and industries where workers are not able to get to the work they are meant to be doing because the complexity and volume of administrative, inefficient, tasks get in the way.

The new commercial will air across the U.S. and will be complemented by a series of online, LinkedIn, Meta, and podcast ads. The campaign OOH advertising will entertain audiences by showcasing challenges the characters face when trying to make time for the work they’re passionate about. The OOH elements will be located at Chicago O'Hare and Atlanta airports as well as in New York City in Grand Central Station and Penn Station.

This is the first campaign to come from Dayforce since bringing on Rethink as its creative agency of record, and Prophet as its media strategy agency of record.

Additional information:

• Watch the hero :60 second spot here
• Read our blog, Do the work you're meant to do with Dayforce

About Dayforce   

Dayforce makes work life better. Everything we do as a global leader in HCM technology is focused on improving work for thousands of customers and millions of employees around the world. Our single, global people platform for HR, payroll, talent, workforce management, and benefits equips Dayforce customers to unlock their full workforce potential and operate with confidence. To learn how Dayforce helps create quantifiable value for organizations of all sizes and industries, visit dayforce.com.

Media Contact
Leslie Whitelaw
1-437-224-6993
Leslie.whitelaw@dayforce.com

FAQ

What is the name of Dayforce's new brand campaign launched in October 2024?

Dayforce's new brand campaign launched in October 2024 is called 'Do the work you're meant to do.'

Where will Dayforce's new advertising campaign be displayed?

Dayforce's new advertising campaign will be displayed through television commercials across the U.S., out-of-home (OOH) displays at Chicago O'Hare and Atlanta airports, New York City's Grand Central and Penn Stations, as well as online, LinkedIn, Meta, and podcast ads.

What is the main message of Dayforce's (DAY) new brand campaign?

The main message of Dayforce's (DAY) new brand campaign is to encourage simplicity in HR operations, allowing employees to focus on meaningful and purposeful work rather than being bogged down by administrative tasks.

Who are the creative and media strategy agencies behind Dayforce's new campaign?

Rethink is Dayforce's creative agency of record, and Prophet is its media strategy agency of record for the new campaign.