Digital Brands Group Added to S&P Total Market Index (TMI)
Rhea-AI Summary
Digital Brands Group (NASDAQ:DBGI) announced it was added to the S&P Total Market Index (TMI), effective December 21, 2025. The S&P TMI is a broad U.S. equity benchmark that includes major companies with float-adjusted market capitalization data. Digital Brands Group said inclusion reflects its qualification under S&P eligibility methodology and described the listing as a key milestone in the company's continued growth and visibility in U.S. capital markets.
CEO Hil Davis commented that inclusion is an important validation of the company’s progress and market visibility.
Positive
- Added to S&P Total Market Index effective Dec 21, 2025
- Qualification under S&P eligibility methodology confirmed
- Listed in a broad U.S. equity benchmark (S&P TMI)
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, DBGI gained 2.14%, reflecting a moderate positive market reaction. This price movement added approximately $2M to the company's valuation, bringing the market cap to $98M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
DBGI gained 11.25% while key apparel peers were mostly down, including BRIA -5.77%, DXLG -2.15%, and CATO -1.91%, with only AKA modestly higher at +1.70%, indicating a stock-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 22 | AI tools update | Positive | -4.0% | Announced progress on AI-driven tools for global brand protection. |
| Dec 17 | AVO activation launch | Positive | +6.0% | First AVO apparel activation tied to Ole Miss playoff game. |
| Dec 16 | AI partnership | Positive | +12.7% | Herschel Supply Co. partnership for AI-driven brand protection. |
| Dec 16 | Tech strategy news | Positive | +12.7% | Broader strategy to expand AI-powered brand protection ecosystem. |
| Dec 11 | NIL apparel deal | Positive | -4.4% | Exclusive three-year private label deal with The Grove Collective. |
Operational and partnership news has often led to positive moves, but there is a mixed pattern with several instances of divergence.
Over the past few weeks, Digital Brands Group announced multiple strategic initiatives, including NIL-focused collegiate apparel agreements and AI-powered brand protection partnerships with tools like SECUR3D and a deal with Herschel Supply Co. These updates produced both strong gains (up to +12.72%) and declines of around 4%, showing inconsistent follow-through. Today’s inclusion in the S&P Total Market Index adds a capital-markets milestone on top of these operating developments, enhancing visibility alongside recent financing and partnership activity.
Regulatory & Risk Context
An effective S-3 shelf filed on 2025-11-07 allows DBGI to offer up to $100,000,000 of various securities over time, with no usage recorded yet, providing flexibility for future capital raises subject to public float limits.
Market Pulse Summary
This announcement highlights DBGI’s addition to the broad S&P Total Market Index, signaling it met S&P’s eligibility criteria and gaining incremental visibility in U.S. capital markets. In context, the company recently reported Q3 2025 revenue of $1,653,776 and a net loss of $3,451,950, alongside an effective $100,000,000 shelf registration for future securities offerings. Investors may watch how index inclusion, recent AI and NIL initiatives, and any use of the shelf influence liquidity and capital needs.
Key Terms
s&p total market index financial
float-adjusted market capitalization financial
AI-generated analysis. Not financial advice.
Austin, Texas, Dec. 29, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced he company has been added to the S&P Total Market Index (TMI), effective December 21, 2025.
The S&P TMI is one of the broadest equity benchmarks published by S&P Dow Jones Indices, encompassing all major U.S. companies with readily available float-adjusted market capitalization data. Inclusion in the index reflects Digital Brands Group’s qualification under S&P's eligibility methodology and marks a key milestone in the company's continued growth and market recognition.
"Being included in the S&P Total Market Index is another important validation of Digital Brands Group’s progress and visibility in the U.S. capital markets," said Hil Davis, Chief Executive Officer of Digital Brands Group.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.
FAQ
When was Digital Brands Group (DBGI) added to the S&P Total Market Index?
What does inclusion in the S&P TMI mean for DBGI shareholders?
Which index did DBGI join on December 21, 2025?
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