Digital Brands Group Signs Herschel Supply Co. as a Partner for AI-Powered Brand Protection
Digital Brands Group (NASDAQ:DBGI) announced on December 16, 2025 a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ AI-driven platform for brand protection.
Rhea-AI Summary
Digital Brands Group (NASDAQ:DBGI) announced on December 16, 2025 a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ AI-driven platform for brand protection. The platform is designed to identify, monitor, and address unauthorized use of Herschel brand assets across online marketplaces, social platforms, and digital channels.
The initiative aims to detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence. The company said the collaboration is the first of multiple expected large consumer-brand partnerships as it expands its AI-powered brand protection ecosystem.
Positive
- None.
Negative
- None.
Details
News Market Reaction – DBGI
On Dec 16, the day this news came out, DBGI closed 12.72% above the previous close.
Data tracked by StockTitan Argus for the Dec 16 session.
Key Figures
- Share price
- $8.49
- Pre-news current price for DBGI
- 24h price change
- 12.01%
- Pre-news 24h move for DBGI
- Volume today
- 154,221
- Trading volume vs 20-day average 84,230
- 52-week high
- $17.13
- DBGI 52-week price range high
- 52-week low
- $1.03
- DBGI 52-week price range low
- Market cap
- $47,958,129
- DBGI pre-news market capitalization
- Shelf capacity
- $100,000,000
- Maximum aggregate offering under S-3 shelf
Historical Context
-
Exclusive three-year private label manufacturing pact with The Grove Collective.
-
Partnership with Aha to deploy AI-driven influencer marketing across DBG brands.
-
AVO Crimson Out tee distribution and NIL-focused activation at Alabama vs Clemson.
-
Lower Q3 revenues, ongoing net loss, partially offset by stronger cash position.
-
AI-powered AssetSafe collaboration to enhance IP and brand protection tools.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
AI-powered brand protection technical
AI-driven solution technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced that it has signed Herschel Supply Co., the globally recognized accessories brand, as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc.
As part of the initiative, Herschel Supply Co. is deploying SECUR3D’s AssetSafe™ platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence.
“Herschel is one of the most recognizable lifestyle brands in the world, and protecting brand integrity at scale has become essential in today’s digital economy,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “This collaboration represents the first of many large consumer brands we expect to bring onto our AI-powered brand protection initiative as we expand partnerships across the global ecommerce landscape.”
The partnership reflects Digital Brands Group’s broader strategy of building a suite of technology-enabled solutions designed to support brand growth, integrity, and trust across its portfolio and partner ecosystem. By working with specialized providers like SECUR3D, the Company is creating an expanding ecosystem of brands leveraging AI-driven tools to address counterfeiting, unauthorized listings, and digital IP misuse at scale.
About Herschel Supply Co.
Founded in 2009, Herschel Supply Co. is a design-driven global accessories brand based in Vancouver, Canada. Herschel products are sold in more than 90 countries and carried by thousands of retailers worldwide, spanning backpacks, luggage, travel accessories, and apparel.
About SECUR3D
SECUR3D is an AI-powered brand and intellectual property protection company. Its flagship AssetSafe™ platform provides proactive detection, ongoing monitoring, and automated enforcement to help brands identify and address unauthorized use of IP across global ecommerce marketplaces and digital channels.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.