Digital Brands Group Expands AI Marketing Capabilities Through Partnership With Aha (Formerly HeadAI)

Rhea-AI Summary

Digital Brands Group (NASDAQ:DBGI) announced a partnership with Aha (formerly HeadAI) to integrate Aha’s AI-driven influencer marketing platform across Digital Brands Group’s lifestyle brands, campus programs, and commerce initiatives.

The collaboration leverages Aha’s global network of more than 50 million creators and automates influencer campaign lifecycle tasks—creator matching, negotiation, publishing, and performance analytics—to enable faster content cycles, targeted creator campaigns, and measurable performance for retail, collegiate partnerships, ambassador programs, and community initiatives.

The company said the deal supports its technology roadmap, data intelligence, digital IP protection, and AI-enabled engagement tools to strengthen digital capabilities and scale across consumer and campus channels.

Key Figures

Q3 net revenues $1.65M Q3 2025 vs $2.44M year-ago; reported in earnings release

Gross margin 42.7% Q3 2025 vs 46.0% a year ago

Net loss $3.45M Q3 2025 net loss; earnings release and 10-Q

Cash & equivalents $12.41M Balance at Sept 30, 2025, up from $289k at 12/31/2024

NIL fund commitment $500,000 per year Annual student-athlete funds investment for 3 years under Grove Collective deal

Stock consideration $3,000,000 Common stock to The Grove Collective over 3-year term

Shelf registration size $100,000,000 Maximum aggregate offering amount under S-3 shelf filed Nov 7, 2025

Creator network size more than 50 million creators Global network on Aha’s AI-powered influencer marketing platform

Market Reality Check

$7.87 Last Close

Volume Volume 242,688 vs 20-day average 78,739 (relative volume 3.08) ahead of the AI partnership news. high

Technical Price $7.87 is trading below the 200-day MA of $9.11, despite the 15.06% pre-news gain.

Peers on Argus

DBGI gained 15.06% pre-news while peers showed mixed moves: TLYS +3.45%, CATO +2.66%, BRIA +0.02%, DXLG -7.32%, AKA -1.46%. This points to stock-specific strength tied to the AI partnership rather than a broad apparel retail move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Collegiate promo	Positive	+2.8%	AVO custom Crimson Out tee distribution at Alabama vs Clemson game.
Nov 14	Earnings update	Neutral	-2.5%	Q3 2025 results with lower sales but strengthened balance sheet.
Nov 14	Tech partnership	Positive	+2.5%	Partnership with SECUR3D for AI-powered eCommerce IP protection.
Nov 12	Tech partnership	Positive	+0.1%	Partnerships adding Secur3D.ai AssetSafe AI automation for IP protection.
Nov 06	Collegiate event	Positive	-2.2%	Second AVO College Influencer Tour event at University of Alabama.

Pattern Detected

Recent news tends to see modest positive alignment, especially around tech and collegiate initiatives, with one notable divergence on a positive event.

Recent Company History

Over the last month, DBGI has focused on collegiate and technology-driven growth. Events include AVO-branded apparel at Alabama games on Dec 3, 2025 and an earlier college influencer tour, plus AI-powered IP protection partnerships announced on Nov 12 and Nov 14, 2025. Q3 2025 earnings on Nov 14 showed lower revenues but a stronger balance sheet. Today’s AI influencer marketing partnership extends this tech-focused, collegiate-centric strategy across consumer and campus channels.

Regulatory & Risk Context

Active S-3 Shelf Registration 2025-11-07

$100,000,000 registered capacity

An effective S-3 shelf filed on Nov 7, 2025 allows DBGI to offer up to $100,000,000 of various securities in tranches via future prospectus supplements, subject to Baby Shelf limitations. This framework gives the company flexibility to raise capital as needed, which can support growth but also introduces potential future equity or debt issuance for shareholders.

Market Pulse Summary

This announcement highlights DBGI’s push to deepen AI integration by partnering with Aha’s influencer platform, which taps a network of more than 50 million creators across retail and collegiate channels. It builds on recent technology and collegiate initiatives disclosed in prior news and SEC filings. Investors may focus on how these tools translate into revenue growth, while also monitoring DBGI’s use of its $100,000,000 shelf registration and previously reported loss and cash metrics for signals on funding needs and execution risk.

Jargon Translator

form 25

A Form 25 is an official filing with the U.S. Securities and Exchange Commission used to remove a company's stock or other security from a national exchange list. Investors should care because delisting often means less visibility, lower trading volume and wider price swings—similar to a product moving from a major supermarket to a small local market, which can make buying, selling and valuing the security more difficult.

nil

Nil means zero or none — that a measured item, amount, or occurrence is absent. For investors, seeing “nil” on a report, balance sheet, or regulatory filing is like finding an empty pocket where money or activity was expected: it can reduce expected income, remove a liability, or indicate no exposure to a particular risk, and therefore affects valuation, forecasts, and decision-making.

pipe

A "pipe" is a planned series of financial transactions or projects that companies intend to carry out over time, often involving the raising of funds or development of new assets. It matters to investors because it provides a clear picture of a company's future growth plans and potential revenue, helping them assess the company's upcoming opportunities and overall stability. Think of it as a detailed roadmap guiding a company's future steps.

reverse stock split

A reverse stock split is when a company reduces the number of its shares outstanding, making each share more valuable. For example, if you own 100 shares worth $1 each, a 1-for-10 reverse split would turn your 100 shares into 10 shares worth $10 each. Companies often do this to boost their stock price and appear more stable to investors.

Shelf registration

Shelf registration is when a company gets permission ahead of time to sell new stocks or bonds over a period of time instead of all at once. It matters to investors because it lets a company raise money quickly when needed, but it can also change the value of existing shares if many new ones are sold.

AI-generated analysis. Not financial advice.

Austin, Texas, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced a new partnership with Aha (formerly HeadAI), an AI-powered influencer marketing platform with a global network of more than 50 million creators. The collaboration strengthens the Company’s technology roadmap and supports both its consumer brands and its expanding collegiate division.

Digital Brands Group operates a multi-segment platform spanning lifestyle brands, campus programs, and next-generation commerce initiatives. By integrating Aha’s automated influencer platform, the Company will streamline marketing across these segments with targeted creator campaigns, faster content cycles, and measurable performance.

Aha’s platform automates the full lifecycle of influencer campaigns — from creator matching and negotiation to publishing and performance analytics — enabling Digital Brands Group to activate efficient, scalable campaigns for retail, collegiate partnerships, ambassador programs, and community driven initiatives.

Aha’s technology accelerates how we engage consumers across both traditional and collegiate markets,” said Hil Davis, CEO of Digital Brands Group. “This partnership supports our broader strategy to integrate advanced AI across our operations, strengthen our digital capabilities, and position Digital Brands Group for the next stage of growth.”

The partnership further enhances Digital Brands Group’s broader efforts around data intelligence, digital IP protection, and AI-enabled engagement tools, creating a unified foundation for long-term expansion across consumer and campus channels.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

About Aha (Formerly HeadAI)

Aha is an AI-powered marketing platform that automates influencer campaigns end-to-end. With a network of more than 50 million creators, Aha delivers scalable campaign execution, performance insights, and automated creator management.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

FAQ

What did Digital Brands Group (DBGI) announce on December 8, 2025?

Digital Brands Group announced a partnership with Aha to integrate Aha’s AI influencer marketing platform across its consumer and collegiate businesses.

How many creators does Aha’s network offer for DBGI campaigns?

Aha provides access to a global network of more than 50 million creators for influencer matching and campaigns.

How will the Aha integration change DBGI’s marketing operations?

The integration automates the full influencer campaign lifecycle—matching, negotiation, publishing, and analytics—for faster content cycles and targeted campaigns.

Which DBGI business segments will use Aha’s platform?

Aha’s platform will be used across DBGI’s lifestyle brands, campus programs, and next‑generation commerce initiatives.

Does the DBGI–Aha partnership include data or IP protections?

The company said the partnership enhances its efforts around data intelligence and digital IP protection alongside AI engagement tools.