Digital Brands Group Expands AI Marketing Capabilities Through Partnership With Aha (Formerly HeadAI)

Digital Brands Group (NASDAQ:DBGI) announced a partnership with Aha (formerly HeadAI) to integrate Aha’s AI-driven influencer marketing platform across Digital Brands Group’s lifestyle brands, campus programs, and commerce initiatives.

Rhea-AI Summary

Digital Brands Group (NASDAQ:DBGI) announced a partnership with Aha (formerly HeadAI) to integrate Aha’s AI-driven influencer marketing platform across Digital Brands Group’s lifestyle brands, campus programs, and commerce initiatives.

The collaboration leverages Aha’s global network of more than 50 million creators and automates influencer campaign lifecycle tasks—creator matching, negotiation, publishing, and performance analytics—to enable faster content cycles, targeted creator campaigns, and measurable performance for retail, collegiate partnerships, ambassador programs, and community initiatives.

The company said the deal supports its technology roadmap, data intelligence, digital IP protection, and AI-enabled engagement tools to strengthen digital capabilities and scale across consumer and campus channels.

Argus Dec 8 session

-5.34% close to close Open Argus

Details

News Market Reaction – DBGI

On Dec 8, the day this news came out, DBGI closed 5.34% below the previous close.

Data tracked by StockTitan Argus for the Dec 8 session.

Market Context

On Dec 8, the day this news came out, the stock closed 5.3% below the previous close. A negative rea...

Analysis

On Dec 8, the day this news came out, the stock closed 5.3% below the previous close. A negative reaction despite positive operational news would have fit the occasional divergence seen after upbeat collegiate events. In that scenario, a pullback could have reflected concerns over DBGI’s historical losses and future funding flexibility under its $100,000,000 shelf, rather than the AI partnership itself. Past news flow showed mostly modest alignment between positive headlines and price, so a sharp decline would have stood out as a sentiment reset.

Key Figures

Q3 net revenues: $1.65M Gross margin: 42.7% Net loss: $3.45M +5 more

Q3 net revenues

$1.65M

Q3 2025 vs $2.44M year-ago; reported in earnings release

Gross margin

42.7%

Q3 2025 vs 46.0% a year ago

Net loss

$3.45M

Q3 2025 net loss; earnings release and 10-Q

Cash & equivalents

$12.41M

Balance at Sept 30, 2025, up from $289k at 12/31/2024

NIL fund commitment

$500,000 per year

Annual student-athlete funds investment for 3 years under Grove Collective deal

Stock consideration

$3,000,000

Common stock to The Grove Collective over 3-year term

Shelf registration size

$100,000,000

Maximum aggregate offering amount under S-3 shelf filed Nov 7, 2025

Creator network size

more than 50 million creators

Global network on Aha’s AI-powered influencer marketing platform

Historical Context

5 past events · Latest: Dec 03

5 events

1. Dec 03

   Collegiate promo

   24h Move

   +2.8%

   AVO custom Crimson Out tee distribution at Alabama vs Clemson game.

2. Nov 14

   Earnings update

   24h Move

   -2.5%

   Q3 2025 results with lower sales but strengthened balance sheet.

3. Nov 14

   Tech partnership

   24h Move

   +2.5%

   Partnership with SECUR3D for AI-powered eCommerce IP protection.

4. Nov 12

   Tech partnership

   24h Move

   +0.1%

   Partnerships adding Secur3D.ai AssetSafe AI automation for IP protection.

5. Nov 06

   Collegiate event

   24h Move

   -2.2%

   Second AVO College Influencer Tour event at University of Alabama.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Jargon Translator

form 25

A Form 25 is an official filing with the U.S. Securities and Exchange Commission used to remove a company's stock or other security from a national exchange list. Investors should care because delisting often means less visibility, lower trading volume and wider price swings—similar to a product moving from a major supermarket to a small local market, which can make buying, selling and valuing the security more difficult.

nil

Nil means zero or none — that a measured item, amount, or occurrence is absent. For investors, seeing “nil” on a report, balance sheet, or regulatory filing is like finding an empty pocket where money or activity was expected: it can reduce expected income, remove a liability, or indicate no exposure to a particular risk, and therefore affects valuation, forecasts, and decision-making.

pipe

A PIPE (private investment in public equity) is a deal in which institutional or accredited investors buy shares or convertible securities directly from a publicly traded company, usually at a discount to the market price. Companies use PIPEs to raise money faster than through a traditional public offering; for existing shareholders they matter because the newly issued shares add to the share count and can dilute ownership.

reverse stock split

A reverse stock split reduces a company's number of outstanding shares while raising the price per share proportionally, so the total value of each investor's holding is unchanged; a 1-for-10 split turns 100 shares worth $1 each into 10 shares worth $10 each. Companies often do this to regain compliance with an exchange's minimum price rule or to attract investors who avoid very low-priced stocks.

Shelf registration

Shelf registration is when a company gets permission ahead of time to sell new stocks or bonds over a period of time instead of all at once. It matters to investors because it lets a company raise money quickly when needed, but it can also change the value of existing shares if many new ones are sold.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Austin, Texas, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced a new partnership with Aha (formerly HeadAI), an AI-powered influencer marketing platform with a global network of more than 50 million creators. The collaboration strengthens the Company’s technology roadmap and supports both its consumer brands and its expanding collegiate division.

Digital Brands Group operates a multi-segment platform spanning lifestyle brands, campus programs, and next-generation commerce initiatives. By integrating Aha’s automated influencer platform, the Company will streamline marketing across these segments with targeted creator campaigns, faster content cycles, and measurable performance.

Aha’s platform automates the full lifecycle of influencer campaigns — from creator matching and negotiation to publishing and performance analytics — enabling Digital Brands Group to activate efficient, scalable campaigns for retail, collegiate partnerships, ambassador programs, and community driven initiatives.

Aha’s technology accelerates how we engage consumers across both traditional and collegiate markets,” said Hil Davis, CEO of Digital Brands Group. “This partnership supports our broader strategy to integrate advanced AI across our operations, strengthen our digital capabilities, and position Digital Brands Group for the next stage of growth.”

The partnership further enhances Digital Brands Group’s broader efforts around data intelligence, digital IP protection, and AI-enabled engagement tools, creating a unified foundation for long-term expansion across consumer and campus channels.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

About Aha (Formerly HeadAI)

Aha is an AI-powered marketing platform that automates influencer campaigns end-to-end. With a network of more than 50 million creators, Aha delivers scalable campaign execution, performance insights, and automated creator management.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Digital Brands Group (DBGI) announce on December 8, 2025?

Digital Brands Group announced a partnership with Aha to integrate Aha’s AI influencer marketing platform across its consumer and collegiate businesses.

How many creators does Aha’s network offer for DBGI campaigns?

Aha provides access to a global network of more than 50 million creators for influencer matching and campaigns.

How will the Aha integration change DBGI’s marketing operations?

The integration automates the full influencer campaign lifecycle—matching, negotiation, publishing, and analytics—for faster content cycles and targeted campaigns.

Which DBGI business segments will use Aha’s platform?

Aha’s platform will be used across DBGI’s lifestyle brands, campus programs, and next‑generation commerce initiatives.

Does the DBGI–Aha partnership include data or IP protections?

The company said the partnership enhances its efforts around data intelligence and digital IP protection alongside AI engagement tools.