Digital Brands Group Expands Suite of eCommerce Tools Through Partnerships With SECUR3D
Rhea-AI Summary
Digital Brands Group (NASDAQ:DBGI) announced a partnership with SECUR3D on November 14, 2025 to expand its suite of eCommerce technology tools focused on brand and intellectual property protection.
SECUR3D provides an AI‑powered end‑to‑end protection system, including its flagship product AssetSafe, which creates unique digital fingerprints to detect theft, infringement and unauthorized listings before they go live across major platforms and marketplaces.
The collaboration aims to strengthen brand authenticity, reduce counterfeit exposure, and scale automated IP enforcement for universities and retail brands while supporting DBG’s strategy to protect and grow eCommerce brands.
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News Market Reaction 1 Alert
On the day this news was published, DBGI gained 2.53%, reflecting a moderate positive market reaction. This price movement added approximately $1M to the company's valuation, bringing the market cap to $49M at that time.
Data tracked by StockTitan Argus on the day of publication.
Austin, Texas, Nov. 14, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announces its partnership with SECUR3D Inc (“SECUR3D”). to expand its suite of technology tools for eCommerce brands. These collaborations strengthen the Company’s ability to protect brand assets and accelerate growth through next-generation AI solutions.
SECUR3D is a leader in brand and intellectual property protection. Its suite of proprietary AI-powered tools is the only end-to-end protection system that combines proactive detection with automated enforcement.
Its flagship product, AssetSafe, is a proactive identification and analysis tool that creates a unique digital fingerprint that detects theft, infringement, and unauthorized before it goes live across leading platforms and marketplaces worldwide. Helping reduce counterfeit exposure and safeguarding consumer trust for brands.
“Our strategy is to build a suite of tools that both protects and grows eCommerce brands,” said Hil Davis, CEO of Digital Brands Group. “With SECUR3D’s automated IP protection we are strengthening brand authenticity while protecting the trademarks and intellectual property of universities and other retail brands.”
“We’re excited to be partnering with Digital Brands Group to bring our suite of IP protection tools to more brands globally,” said Otis Perrick, CEO of SECUR3D. “Working together, we’ll help more brands safeguard their trademarks, reduce infringement, and build customer trust at scale.”
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
About Secur3D
Founded in Vancouver, BC, SECUR3D is an AI technology company specializing in brand and intellectual property protection. Our proprietary tools offer end-to-end protection, identifying unauthorized content use in real-time, and facilitating automated takedowns across leading platforms, marketplaces, and millions of listings worldwide.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.
FAQ
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Is the SECUR3D protection system fully automated and end‑to‑end for DBGI customers?
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