DBG Announces Its Second AVO College Influencer Event at the University of Alabama featuring Darcy McQueeny, Aaliyah Nye and Trent Richardson this Saturday, November 8th

Rhea-AI Summary

Digital Brands Group (NASDAQ:DBGI) announced its second AVO College Influencer Tour at the University of Alabama for the LSU vs Alabama game on Saturday, November 8, 2025 in Tuscaloosa.

The event will feature influencers and athletes Darcy McQueeny, Aaliyah Nye and Trent Richardson with a meet-and-greet at Champions Lane from 2:00 PM to 5:00 PM. Attendees can purchase and get autographs on AVO x Yea Alabama apparel. Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection. The companies said the initiative aims to create NIL opportunities targeted to female student-athletes and to drive apparel sales to students, alumni and fans.

Austin, Texas, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company” or “DBG”) today announces its second AVO College Influencer Tour at the University of Alabama for the LSU Tigers vs Alabama Crimson Tide football game this Saturday, November 8^th in Tuscaloosa, AL.

The AVO College Influencer Tour will feature the following amazing and influencers and athletes:

• Darcy McQueeny, Alabama Alumni, tastemaker who shares her favorite products across multiple platforms, including Amazon, LTK, ShopMy, Instagram, Snapchat, YouTube, and TikTok
• Aaliyah Nye, former All-SEC basketball player at Alabama and #13 overall draft pick of the WNBA Champion Las Vegas Aces
• Trent Richardson, former two-time National Champion football player at Alabama and NFL running back
  

These influencers and athletes will be making a personal appearance at “Champions Lane” before the game on Saturday, November 8^th from 2:00 pm to 5:00 pm. 6:00 pm

This special influencer event offers students, alumni, families and all fans of both Alabama and LSU a unique opportunity to meet-and-greet these talented people, as well as sign AVO x Yea Alabama apparel (https://store.yea-alabama.com/collections/avo).

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection (https://store.yea-alabama.com/collections/avo). Additionally, AVO and Yea Alabama are committed to generate future NIL market driven opportunities for female student-athletes, which is one of the first NIL initiatives directed specifically to female student-athletes.

“We believe that this is a great opportunity to bring together top female influencers and athletes, as well as male athletes to support women’s sports and the female student-athletes across the country. We are extremely grateful that Yea Alabama believed in this project and was the first to embrace AVO’s mission to make a difference for female student-athletes”, said Hil Davis, CEO of Digital Brands Group.

Davis continued “Not only do we believe in the mission to support female student athletes, we also believe there is an opportunity to bring great product at amazing prices to these universities, their fans, alumni and families. The intersection of these two missions creates a powerful effect that many have called out as… the Warby Parker of collegiate apparel.”

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis, including our recently launched collegiate brand AVO. We also have a technology arm, Open Daily Technologies, which focuses on integrating frontier computing, artificial intelligence, and advanced data protection into Digital Brands Group’s ecosystem. These initiatives directly support the Company’s broader strategy of driving value and innovation in the eCommerce sector.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO

Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

FAQ

When and where is DBGI's AVO College Influencer Tour event on November 8, 2025?

The event is in Tuscaloosa at the University of Alabama on Saturday, November 8, 2025, with a meet-and-greet at Champions Lane from 2:00 PM to 5:00 PM.

Which influencers and athletes will appear at the DBGI AVO event (DBGI) on Nov 8, 2025?

The event will feature Darcy McQueeny, Aaliyah Nye and Trent Richardson for personal appearances and signings.

What revenue terms were announced for the AVO x Yea Alabama apparel tied to DBGI's event?

Yea Alabama will receive a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection.

How does DBGI say the AVO tour supports female student-athletes under NIL?

DBGI said AVO and Yea Alabama aim to generate NIL market-driven opportunities specifically for female student-athletes as part of the initiative.

Can fans buy AVO x Yea Alabama merchandise at the DBGI Nov 8 event?

Yes. Fans can buy and have autographs added to AVO x Yea Alabama apparel; the collection is available via the Yea Alabama online store.

How might DBGI's AVO influencer events affect DBGI (NASDAQ:DBGI) marketing reach?

DBGI positions the tour to increase brand exposure among students, alumni and fans through influencer appearances and licensed apparel sales.