Perigold Announces First Major Brand Collaboration With Olivia Palermo, Bridging Fashion and Luxury Home Design
Perigold (NYSE: W) announced a major brand collaboration with style authority Olivia Palermo to showcase a fully curated luxury home shopping experience.
Rhea-AI Summary
Perigold (NYSE: W) announced a major brand collaboration with style authority Olivia Palermo to showcase a fully curated luxury home shopping experience. Palermo designed her new apartment entirely through Perigold's e-commerce platform with Perigold Design Services, reflecting a European-inspired, timeless aesthetic.
The collaboration will launch curated content across social platforms beginning February 2, 2026, and the collection will be shoppable on Perigold.com, aiming to connect fashion-oriented audiences with Perigold's catalog of more than 460,000 products from over 1,000 design brands.
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News Market Reaction – W
In the Feb 2 session, W gained 1.19%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Product count
- 460,000 products
- Perigold assortment across luxury home brands
- Brand count
- Over 1,000 brands
- Perigold’s listed design brands on its platform
- Founding year
- 2017
- Perigold founded as a luxury house of brands
- Current price
- $103.49
- Price before publication of collaboration news
- 24h move
- -3.77%
- Price change ahead of the Olivia Palermo collaboration announcement
- 52-week high
- $119.98
- Upper end of W’s 52-week trading range
- 52-week low
- $20.41
- Lower end of W’s 52-week trading range
- Market cap
- $14,016,557,231
- Equity value prior to the collaboration news
Previous Partnership Reports
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Affirm expanded multi-year checkout partnership across Wayfair’s family of brands.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The style icon designs her new home entirely through Perigold, marking a new chapter in the evolution of luxury shopping online
As part of the collaboration, Palermo designed the interior of her new apartment entirely through Perigold's e-commerce platform, with support from Perigold Design Services. The resulting space reflects her signature European sensibility—classic forms with modern lines—anchored in quality, craftsmanship and timeless design.
"Designing my home through Perigold has been an incredibly exciting experience," said Olivia Palermo. "The ability to curate timeless, high-quality pieces from so many incredible brands, all in one place, made it possible to bring my vision to life in a way that feels both elevated and effortless."
Founded in 2017 as a luxury house of brands, Perigold brings together more than 460,000 products from over 1,000 of the world's leading design brands for customers who value intentional design, elevated service and uncompromising quality. That philosophy aligns naturally with Olivia Palermo, whose global influence has evolved seamlessly into home and lifestyle, where she applies an intuitive eye for proportion, texture, balance and storytelling to create spaces that feel both timeless and personal.
"Luxury today is defined by both quality and ease," said Nancy Soriano, head of editorial and partnerships at Perigold. "Olivia embodies the curatorial eye and cultural influence that resonate deeply with our customer. This collaboration brings to life Perigold's promise: exceptional design, trusted brands and a seamless experience—all in one place."
The collaboration will roll out through a series of curated content across social platforms beginning February 2, 2026, and will be shoppable on Perigold.com.
About Perigold
Perigold is the destination for luxury home. Established in 2017, Perigold offers an unmatched selection of the world's best design brands, with unique pieces for every style and space. The brand offers the highest quality pieces for home, backed by a quality guarantee and expert concierge support. They also offer free white-glove delivery and 30-day returns on most items. Headquartered in
Media Contact:
Perigold PR
PR@wayfair.com
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SOURCE Perigold
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