Insider plans sale of 150,000 Class A shares

An affiliate of W has filed a Form 144 indicating an intent to sell 150,000 Class A shares through Fidelity Brokerage Services on the NYSE around 01/23/2026, with an aggregate market value of 16330387.86.

Rhea-AI Filing Summary

An affiliate of W has filed a Form 144 indicating an intent to sell 150,000 Class A shares through Fidelity Brokerage Services on the NYSE around 01/23/2026, with an aggregate market value of 16330387.86. These shares were originally acquired on 01/01/2002 as founder compensation from the issuer.

The notice states that there were 106,879,786 Class A shares outstanding at the time of the filing. It also lists prior sales over the past three months by Steven K. Conine and the Conine Family Foundation, including multiple Class A share transactions with disclosed gross proceeds, showing an ongoing pattern of selling under Rule 144.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does this Form 144 filing for W disclose?

The Form 144 filing for W discloses an affiliate’s intention to sell 150,000 Class A shares on or about 01/23/2026 through Fidelity Brokerage Services on the NYSE under Rule 144.

How many W Class A shares are planned to be sold and at what market value?

The filing indicates a planned sale of 150,000 Class A shares with an aggregate market value of 16330387.86 at the time of the notice.

When and how were the W shares in this Form 144 originally acquired?

The 150,000 Class A shares were acquired on 01/01/2002 as founders shares from the issuer, with the consideration described as compensation.

How many W Class A shares were outstanding according to the Form 144?

The Form 144 states that there were 106,879,786 Class A shares outstanding at the time of the filing, providing context for the planned Rule 144 sale.

Who has been selling W shares in the past three months according to the filing?

The filing lists sales over the past three months by Steven K. Conine and the Conine Family Foundation, each selling Class A shares on multiple dates with specified gross proceeds.

What recent W share sales are detailed in the three-month history section?

The three-month history section details several Class A share sales by Steven K. Conine and the Conine Family Foundation, including transactions on 10/23/2025, 10/28/2025, 11/10/2025, 11/24/2025, 12/10/2025, 12/11/2025, 12/23/2025, 12/26/2025, and 01/12/2026, each with stated amounts of shares sold and gross proceeds.

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Accepted by SEC EDGAR 01/23/2026 - 04:15 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	150000	16330387.86	106879786	01/23/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			150000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/23/2025	120000	9860419.03
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/28/2025	11000	1100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/28/2025	30000	3152697.67
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	11/10/2025	6000	647640.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	11/24/2025	150000	15888270.86
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/10/2025	5000	470500.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/11/2025	1000	100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/23/2025	120000	12033108.74
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/26/2025	30000	3069976.63
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	01/12/2026	6000	686280.00

144: Remarks and Signature

Remarks	The sales on 10/28/2025, 11/10/2025, 12/10/2025, 12/11/2025, and 01/12/2026 occurred in the Conine Family Foundation account, of which Steven K. Conine is an Account Stakeholder.
Date of Notice	01/23/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/28/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)