[144] Wayfair Inc. SEC Filing

Rhea-AI Filing Summary

A holder of Class A shares of issuer with ticker W has filed a notice under Rule 144 to sell 6,000 Class A shares through Fidelity Brokerage Services LLC on or about 01/12/2026 on the NYSE, with an indicated aggregate market value of 686,280.00. The filing states that there are 106,879,786 Class A shares outstanding.

The shares to be sold are described as founders shares acquired from the issuer on 01/01/2002 as compensation. Over the prior three months, the same named seller and the Conine Family Foundation completed multiple Class A share sales, including 150,000 shares on 11/24/2025 for gross proceeds of 15,888,270.86 and 120,000 shares on 12/23/2025 for 12,033,108.74.

Insights

Equity ownership and insider activity analyst

Rule 144 filing shows continued sizable Class A share sales by a long‑time holder.

The disclosure indicates a planned Rule 144 sale of 6,000 Class A shares of issuer W on the NYSE, with an aggregate market value of 686,280.00. These shares are identified as founders shares acquired from the issuer on 01/01/2002 as compensation, suggesting they have been held for a long period before sale.

The filing also lists several recent transactions over the prior three months by the same named seller and the Conine Family Foundation, with multiple large blocks of Class A shares sold. Examples include 150,000 shares on 11/24/2025 for gross proceeds of 15,888,270.86 and 120,000 shares on 12/23/2025 for 12,033,108.74. This pattern highlights ongoing liquidity events by affiliated holders but does not, by itself, describe any change in the issuer’s operations or financial condition.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	6000	686280.00	106879786	01/12/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			6000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/20/2025	85000	7042071.43
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/23/2025	120000	9860419.03
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/28/2025	11000	1100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/28/2025	30000	3152697.67
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	11/10/2025	6000	647640.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	11/24/2025	150000	15888270.86
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/10/2025	5000	470500.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/11/2025	1000	100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/23/2025	120000	12033108.74
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/26/2025	30000	3069976.63

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)