Wayfair's Black Friday Sale has Arrived -- The Season of Epic Deals

Rhea-AI Summary

Wayfair (NYSE: W) announced its Black Friday and holiday savings event starting November 20, 2025 with discounts up to 80% and daily 24-hour deals through December 1, 2025. Doorbusters begin 12:00 a.m. ET on November 28 with limited-quantity offers (example prices: Sealy mattress $359.99; Phillips espresso machine $319.99; Spode dinnerware $99.99; Henckels knife set $119.99).

Highlights include sofas under $299, area rugs under $49, beds under $139, free shipping on most items during Nov 20–Dec 1, and Wayfair Rewards members earning 5% back. Wayfair Rewards membership is 50% off ($14.50) from Nov 27–Dec 7. Offers apply across Wayfair and brands AllModern, Joss & Main, and Birch Lane; some large or nonstandard items and certain locations may incur additional shipping charges.

News Market Reaction – W

+2.22%

1 alert

+2.22% News Effect

+$286M Valuation Impact

$13.16B Market Cap

0.1x Rel. Volume

On the day this news was published, W gained 2.22%, reflecting a moderate positive market reaction. This price movement added approximately $286M to the company's valuation, bringing the market cap to $13.16B at that time.

Data tracked by StockTitan Argus on the day of publication.

Shop holiday deals on everything for home starting November 20, with new offers added daily and the return of must-shop Black Friday Doorbusters.

BOSTON, Nov. 19, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, announced today its full lineup of Black Friday and holiday savings events, with discounts reaching up to 80% and 24 hour deals starting November 20.

From November 20 to December 1, customers can take advantage of Wayfair's biggest savings of the year during its ultimate Black Friday event. As households prepare for holiday hosting and seasonal traditions, Wayfair offers options for every style and home.

"Our Black Friday event is designed to offer more than savings; it gives customers the tools to bring their holiday vision to life," said Jon Blotner, president at Wayfair. "The holidays are about connection and celebration, and we want to make it easy for everyone to create a home that feels ready for the season. Shoppers can expect unbeatable deals all season long, with major offers dropping as we head into Black Friday."

Shoppers can also expect standout prices across thousands of big ticket items including sofas, dining room tables, beds and area rugs. Look for the purple checkmark to see which great deals are Wayfair Verified and individually vetted against a 20-point check list by Wayfair merchants and handpicked for the best quality at the best value.

Preview Top Deals

• 24 Hour Flash Deals: Thousands of 24 hour flash deals will launch exclusively on Black Friday and Cyber Monday. Spoiler alert, these deals won't last.
• Doorbusters: Starting 12 a.m. ET on November 28, snag unbeatable deals on limited quantities of top brands – Sealy mattress for $359.99, Phillips Semi-Automatic Espresso Machine for $319.99, Spode Dinnerware set for $99.99, and Henckels Knife set for $119.99.
• Furniture Deals: Shoppers can find Sofas under $299, Area Rugs under $49, Beds under $139, Recliners under $349, and Dining Chairs under $199.
• Seasonal Decor: Save up to 45% on christmas trees, and up to 40% on both indoor and outdoor seasonal decor to get your home ready for the holidays.
• Free Shipping on Everything: Enjoy free shipping on all purchases* throughout Black Friday season from November 20 through December 1.
• Save Even More with Wayfair Rewards: Wayfair Rewards members earn 5% back^† on every purchase, all year long -- plus exclusive member discounts and deals. From November 27 to December 7, get your annual Wayfair Rewards membership for 50% off -- just $14.50 (regularly $29)!

The sale will be available on Wayfair and across its family of brands, including AllModern, Joss & Main, and Birch Lane. Wayfair Professional members will also have access to exclusive Pro-only deals on thousands of products. Customers can shop online, through the Wayfair app, or in person, taking advantage of unique in-store offers at the Wayfair store outside Chicago, as well as all AllModern, Joss & Main, and Birch Lane retail stores.

*Additional shipping charges may apply for Alaska, Hawaii, and U.S. Territories. Due to shipping constraints, non-standard items such as flooring or specific large fixtures might not be eligible for free shipping.

^† Restrictions apply. Please see full terms here.

About Wayfair

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

The Wayfair family of brands includes:

• Wayfair: Every style. Every home.
• AllModern: Modern made simple.
• Birch Lane: Classic style for joyful living.
• Joss & Main: The ultimate style edit for home.
• Perigold: The destination for luxury home.
• Wayfair Professional: A one-stop Pro shop.

Wayfair Media Relations:
PR@wayfair.com

Wayfair Investor Relations:
Ryan Barney
IR@wayfair.com

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SOURCE Wayfair Inc.

FAQ

When does Wayfair's Black Friday sale start and end for 2025 (W)?

The sale starts November 20, 2025 and runs through December 1, 2025 with daily 24-hour deals.

What is the maximum advertised discount in Wayfair's 2025 Black Friday event (W)?

Wayfair advertises discounts reaching up to 80% off during the Black Friday event.

When do Doorbusters begin and what are example Doorbuster prices (W)?

Doorbusters start 12:00 a.m. ET on November 28, 2025; examples include a Sealy mattress for $359.99 and a Spode dinnerware set for $99.99.

Does Wayfair offer free shipping during the Black Friday season (W)?

Yes; Wayfair offers free shipping on most purchases from November 20 through December 1, 2025, with exceptions for Alaska, Hawaii, U.S. territories, and some nonstandard large items.

What savings do Wayfair Rewards members get during the 2025 Black Friday event (W)?

Wayfair Rewards members earn 5% back on every purchase year-round; the annual membership is 50% off ($14.50) from Nov 27–Dec 7, 2025.