DBG ANNOUNCES AVO CUSTOM CRIMSON OUT TEE TO BE DISTRIBUTED DURING ALABAMA VS CLEMSON GAME ON WEDNESDAY, DECEMBER 3RD
Digital Brands Group (NASDAQ: DBGI) announced that AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the Alabama vs Clemson game on December 3, 2025.
Rhea-AI Summary
Digital Brands Group (NASDAQ: DBGI) announced that AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the Alabama vs Clemson game on December 3, 2025. Model and University of Alabama graduate Sydney Thomas will appear at an AVO pop-up on the Coleman Coliseum concourse from 5:00 PM–6:00 PM before the game for a meet-and-greet and apparel signings.
The partnership is AVO’s first with the Alabama Crimson Tide. Yea Alabama will earn a 20% royalty on AVO x Yea Alabama apparel sales, and AVO and Yea Alabama said they plan NIL opportunities focused on female student-athletes.
Positive
- None.
Negative
- None.
Details
News Market Reaction – DBGI
On Dec 3, the day this news came out, DBGI closed 2.77% above the previous close.
Data tracked by StockTitan Argus for the Dec 3 session.
Key Figures
- Event time window
- 5:00 PM–6:00 PM
- AVO pop-up meet-and-greet before Alabama vs Clemson game
- Royalty rate
- 20% royalty
- Yea Alabama share of AVO x Yea Alabama apparel revenue
- Shelf capacity
- $100,000,000
- Maximum aggregate offering under S-3 shelf registration
- Student-athlete funds
- $500,000 per year
- DBGI annual investment for 3 years under Grove Collective deal
- Digital marketing spend
- $500,000 per year
- Annual advertising and influencer marketing commitment in Grove Collective agreement
- Stock consideration
- $3,000,000
- Common stock to The Grove Collective over initial 3-year term
- Q3 2025 net revenues
- $1.65M
- Quarter ended September 30, 2025
- Q3 2025 net loss
- $3.45M
- Quarter ended September 30, 2025
Historical Context
-
AI-driven influencer partnership with Aha to scale creator marketing.
-
AVO Crimson Out tee and pop-up event with Sydney Thomas at Alabama game.
-
Q3 revenues declined and net loss of $3.45M reported.
-
Partnership with SECUR3D to enhance IP protection for brands.
-
Secur3D.ai tools added to scan platforms for counterfeit and IP misuse.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
nil regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
Model and Influencer Sydney Thomas will appear at AVO’s pop-up event one hour before game time
Tuscaloosa, Alabama, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ: DBGI) (the “Company” or “DBG”) today announced AVO Clothing’s custom Crimson Out tee to be distributed in the Alabama student section seating during the Alabama vs Clemson Game on Wednesday, December 3rd.
This marks a significant milestone for AVO, as it is the first event partnership with the Alabama Crimson Tide basketball team. Model, influencer, and University of Alabama graduate Sydney Thomas will appear at the AVO pop-up event celebrating this venture on the Coleman Coliseum on the concourse before the game on Wednesday, December 3rd, from 5:00 PM to 6:00 PM.
“We have experienced significant month-over-month revenue growth with AVO x Yea Alabama since we launched our first influencer event in September at the University of Alabama, both online and at the campus bookstores. These influencer campus events coupled with the Greek life photo shoots and ambassador program are creating an amplification model that is very scalable and powerful,” said Hil Davis the Chief Executive Officer of Digital Brands Group.
This special event offers students, alumni, families and all fans of both Alabama and Clemson a unique opportunity to attend a meet-and-greet with Sydney, as well as sign AVO x Yea Alabama apparel (https://store.yea-alabama.com/collections/avo).
Yea Alabama will earn a
ABOUT AVO:
AVO Clothing is a direct-to-consumer apparel brand that is made in the USA, built around premium-quality, soft and comfortable essentials – t-shirts, tanks, shorts, fleece tops, bottoms and leggings – redefining the intersection of collegiate fashion, women’s sports, and community impact.
By prioritizing craftsmanship and high-quality soft, cozy fabrics over margins and cultivating a community-first ecosystem, AVO has created exceptional demand while channeling its momentum into purpose-driven initiatives. AVO produces collegiate NIL capsule collections which directly proceeds women’s sports funds at partnering universities, empowering female student-athletes and their teams. Monthly drops are co-designed with student-athletes, sororities, and university partners to ensure each collection is relevant, authentic, and connected to the communities it serves.
Most recently, AVO launched its college influencer tour at the University of Alabama, hosting two home-game activations or pop-ups featuring Hallie Batchelder, Darcy McQueeny, Sydney Thomas, Sarah Ashlee Barker, Aaliyah Nye Ha-Ha Clinton-Dix, Trent Richardson, and Mary Serg.
AVO was developed and launched by Digital Brands Group, Inc. (DBG)—a NASDAQ-listed company (DBGI) based in Austin, TX, known for curating modern luxury lifestyle brands. DBG’s leadership, including CEO Hil Davis, guides AVO’s strategic direction and operational execution.
PRESS CONTACT:
avo@2pmsharp.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.