DBG ANNOUNCES AVO CUSTOM CRIMSON OUT TEE TO BE DISTRIBUTED DURING ALABAMA VS CLEMSON GAME ON WEDNESDAY, DECEMBER 3RD

Rhea-AI Summary

Digital Brands Group (NASDAQ: DBGI) announced that AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the Alabama vs Clemson game on December 3, 2025. Model and University of Alabama graduate Sydney Thomas will appear at an AVO pop-up on the Coleman Coliseum concourse from 5:00 PM–6:00 PM before the game for a meet-and-greet and apparel signings.

The partnership is AVO’s first with the Alabama Crimson Tide. Yea Alabama will earn a 20% royalty on AVO x Yea Alabama apparel sales, and AVO and Yea Alabama said they plan NIL opportunities focused on female student-athletes.

Insights

Consumer brand partnership analyst

AVO secures first Alabama Crimson Tide event partnership with campus distribution, influencer activation, and a 20% royalty structure.

Digital Brands Group’s AVO gains direct in-venue distribution and an on-site influencer activation with Sydney Thomas at Coleman Coliseum on Dec 03, 2025, targeting students and fans during the Alabama vs Clemson game. The arrangement includes a clear commercial split (20% royalty to Yea Alabama) and links to sales channels for the AVO x Yea Alabama collection, which creates a near-term sales funnel tied to game attendance and holiday gifting.

Key dependencies include actual unit sell-through at the event, conversion from the influencer promo, and the scalability of the campus/Greek life model the CEO describes. Metrics to watch over the next 30–90 days are event distribution counts, online traffic and promo-code redemptions, and reported revenue from the AVO x Yea Alabama collection; these will determine if the partnership meaningfully shifts revenue trends.

Model and Influencer Sydney Thomas will appear at AVO’s pop-up event one hour before game time 

Tuscaloosa, Alabama, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ: DBGI) (the “Company” or “DBG”) today announced AVO Clothing’s custom Crimson Out tee to be distributed in the Alabama student section seating during the Alabama vs Clemson Game on Wednesday, December 3rd.

This marks a significant milestone for AVO, as it is the first event partnership with the Alabama Crimson Tide basketball team. Model, influencer, and University of Alabama graduate Sydney Thomas will appear at the AVO pop-up event celebrating this venture on the Coleman Coliseum on the concourse before the game on Wednesday, December 3rd, from 5:00 PM to 6:00 PM.

“We have experienced significant month-over-month revenue growth with AVO x Yea Alabama since we launched our first influencer event in September at the University of Alabama, both online and at the campus bookstores. These influencer campus events coupled with the Greek life photo shoots and ambassador program are creating an amplification model that is very scalable and powerful,” said Hil Davis the Chief Executive Officer of Digital Brands Group.

This special event offers students, alumni, families and all fans of both Alabama and Clemson a unique opportunity to attend a meet-and-greet with Sydney, as well as sign AVO x Yea Alabama apparel (https://store.yea-alabama.com/collections/avo).

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection (https://store.yea-alabama.com/collections/avo). Additionally, AVO and Yea Alabama are committed to generate future NIL market driven opportunities for female student-athletes, which is one of the first NIL initiatives directed specifically to female student-athletes. To support this initiative, Sydney will also share a special discount code for Bama x Avo apparel on her socials, just in time for holiday gifting.

ABOUT AVO:

AVO Clothing is a direct-to-consumer apparel brand that is made in the USA, built around premium-quality, soft and comfortable essentials – t-shirts, tanks, shorts, fleece tops, bottoms and leggings – redefining the intersection of collegiate fashion, women’s sports, and community impact.

By prioritizing craftsmanship and high-quality soft, cozy fabrics over margins and cultivating a community-first ecosystem, AVO has created exceptional demand while channeling its momentum into purpose-driven initiatives. AVO produces collegiate NIL capsule collections which directly proceeds women’s sports funds at partnering universities, empowering female student-athletes and their teams. Monthly drops are co-designed with student-athletes, sororities, and university partners to ensure each collection is relevant, authentic, and connected to the communities it serves.

Most recently, AVO launched its college influencer tour at the University of Alabama, hosting two home-game activations or pop-ups featuring Hallie Batchelder, Darcy McQueeny, Sydney Thomas, Sarah Ashlee Barker, Aaliyah Nye Ha-Ha Clinton-Dix, Trent Richardson, and Mary Serg.

AVO was developed and launched by Digital Brands Group, Inc. (DBG)—a NASDAQ-listed company (DBGI) based in Austin, TX, known for curating modern luxury lifestyle brands. DBG’s leadership, including CEO Hil Davis, guides AVO’s strategic direction and operational execution.

PRESS CONTACT:
avo@2pmsharp.com

FAQ

What is Digital Brands Group (DBGI) distributing at the Alabama vs Clemson game on December 3, 2025?

AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the game on December 3, 2025.

When and where will Sydney Thomas appear for the AVO pop-up event tied to DBGI (DBGI)?

Sydney Thomas will appear at the AVO pop-up on the Coleman Coliseum concourse on December 3, 2025, from 5:00 PM to 6:00 PM before the game.

How much royalty will Yea Alabama earn from AVO x Yea Alabama apparel tied to DBGI’s announcement?

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection.

Is the AVO x Yea Alabama partnership the first collaboration with Alabama for DBGI (DBGI)?

Yes. The announcement describes this as AVO’s first event partnership with the Alabama Crimson Tide basketball team.

Does the DBGI announcement mention NIL opportunities related to the AVO collaboration?

Yes. AVO and Yea Alabama said they are committed to generate future NIL market opportunities specifically for female student-athletes.