DBG ANNOUNCES AVO CUSTOM CRIMSON OUT TEE TO BE DISTRIBUTED DURING ALABAMA VS CLEMSON GAME ON WEDNESDAY, DECEMBER 3RD

Rhea-AI Summary

Digital Brands Group (NASDAQ: DBGI) announced that AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the Alabama vs Clemson game on December 3, 2025. Model and University of Alabama graduate Sydney Thomas will appear at an AVO pop-up on the Coleman Coliseum concourse from 5:00 PM–6:00 PM before the game for a meet-and-greet and apparel signings.

The partnership is AVO’s first with the Alabama Crimson Tide. Yea Alabama will earn a 20% royalty on AVO x Yea Alabama apparel sales, and AVO and Yea Alabama said they plan NIL opportunities focused on female student-athletes.

News Market Reaction

+2.77%

1 alert

+2.77% News Effect

On the day this news was published, DBGI gained 2.77%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Event time window: 5:00 PM–6:00 PM Royalty rate: 20% royalty Shelf capacity: $100,000,000 +5 more

8 metrics

Event time window 5:00 PM–6:00 PM AVO pop-up meet-and-greet before Alabama vs Clemson game

Royalty rate 20% royalty Yea Alabama share of AVO x Yea Alabama apparel revenue

Shelf capacity $100,000,000 Maximum aggregate offering under S-3 shelf registration

Student-athlete funds $500,000 per year DBGI annual investment for 3 years under Grove Collective deal

Digital marketing spend $500,000 per year Annual advertising and influencer marketing commitment in Grove Collective agreement

Stock consideration $3,000,000 Common stock to The Grove Collective over initial 3-year term

Q3 2025 net revenues $1.65M Quarter ended September 30, 2025

Q3 2025 net loss $3.45M Quarter ended September 30, 2025

Market Reality Check

Price: $8.27 Vol: Volume 108,674 vs 20-day ...

normal vol

$8.27 Last Close

Volume Volume 108,674 vs 20-day average 82,556, indicating elevated trading interest pre-announcement. normal

Technical Price $8.32 trading below 200-day MA at $9.15, despite recent 4.69% gain.

Peers on Argus

DBGI’s move came alongside mixed peer action: DXLG up 40.54%, AKA up 5.45%, BRIA...

1 Down

DBGI’s move came alongside mixed peer action: DXLG up 40.54%, AKA up 5.45%, BRIA up 3.9%, TLYS up 1.57%, CATO up 0.87%, while momentum scans flagged DXLG moving -18.59% later with no news.

Common Catalyst Several apparel peers had earnings-related updates (e.g., TLYS earnings beat, DXLG results timing), but DBGI’s news was brand/event-focused rather than earnings-driven.

Historical Context

5 past events · Latest: Dec 08 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 08	AI marketing deal	Positive	-5.3%	AI-driven influencer partnership with Aha to scale creator marketing.
Dec 03	Collegiate event promo	Positive	+2.8%	AVO Crimson Out tee and pop-up event with Sydney Thomas at Alabama game.
Nov 14	Q3 2025 earnings	Negative	-2.5%	Q3 revenues declined and net loss of <b>$3.45M</b> reported.
Nov 14	eCommerce IP partnership	Positive	+2.5%	Partnership with SECUR3D to enhance IP protection for brands.
Nov 12	Tech tools expansion	Positive	+0.1%	Secur3D.ai tools added to scan platforms for counterfeit and IP misuse.

Pattern Detected

DBGI’s stock typically aligns with news tone: 4 of the last 5 items saw price moves in the same direction as sentiment, with one negative reaction to otherwise positive partnership news.

Recent Company History

Over the last few months, Digital Brands Group has focused on collegiate and technology-enabled growth. The AVO x Yea Alabama Crimson Out tee event on December 3, 2025 followed earlier partnerships with Secur3D to protect eCommerce IP and a new AI marketing partnership with Aha, leveraging a creator network of over 50 million. Q3 2025 results showed lower revenues but highlighted rapid growth in the AVO collegiate business. Today’s announcement continues that collegiate-brand expansion theme.

Regulatory & Risk Context

Active S-3 Shelf · $100,000,000

Shelf Active

Active S-3 Shelf Registration 2025-11-07

$100,000,000 registered capacity

An effective S-3 shelf filed on November 7, 2025 allows DBGI to offer up to $100,000,000 in securities over time, including equity and debt, via future prospectus supplements, subject to Baby Shelf limits. This provides capital-raising flexibility that could impact future share supply when utilized.

Market Pulse Summary

This announcement highlights DBGI’s growing collegiate presence via AVO’s Crimson Out tee and an on-...

Analysis

This announcement highlights DBGI’s growing collegiate presence via AVO’s Crimson Out tee and an on-campus event featuring Sydney Thomas, reinforcing the AVO x Yea Alabama partnership and a 20% royalty structure for Yea Alabama. It fits a broader shift toward campus, NIL-focused branding alongside recent tech partnerships and Q3 2025 results emphasizing AVO growth. Investors may watch future collegiate deals, utilization of the $100,000,000 shelf, and revenue trends from these initiatives.

Key Terms

nil

1 terms

nil regulatory

"generate future NIL market driven opportunities for female student-athletes"

Nil means zero or none — that a measured item, amount, or occurrence is absent. For investors, seeing “nil” on a report, balance sheet, or regulatory filing is like finding an empty pocket where money or activity was expected: it can reduce expected income, remove a liability, or indicate no exposure to a particular risk, and therefore affects valuation, forecasts, and decision-making.

AI-generated analysis. Not financial advice.

Model and Influencer Sydney Thomas will appear at AVO’s pop-up event one hour before game time 

Tuscaloosa, Alabama, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ: DBGI) (the “Company” or “DBG”) today announced AVO Clothing’s custom Crimson Out tee to be distributed in the Alabama student section seating during the Alabama vs Clemson Game on Wednesday, December 3rd.

This marks a significant milestone for AVO, as it is the first event partnership with the Alabama Crimson Tide basketball team. Model, influencer, and University of Alabama graduate Sydney Thomas will appear at the AVO pop-up event celebrating this venture on the Coleman Coliseum on the concourse before the game on Wednesday, December 3rd, from 5:00 PM to 6:00 PM.

“We have experienced significant month-over-month revenue growth with AVO x Yea Alabama since we launched our first influencer event in September at the University of Alabama, both online and at the campus bookstores. These influencer campus events coupled with the Greek life photo shoots and ambassador program are creating an amplification model that is very scalable and powerful,” said Hil Davis the Chief Executive Officer of Digital Brands Group.

This special event offers students, alumni, families and all fans of both Alabama and Clemson a unique opportunity to attend a meet-and-greet with Sydney, as well as sign AVO x Yea Alabama apparel (https://store.yea-alabama.com/collections/avo).

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection (https://store.yea-alabama.com/collections/avo). Additionally, AVO and Yea Alabama are committed to generate future NIL market driven opportunities for female student-athletes, which is one of the first NIL initiatives directed specifically to female student-athletes. To support this initiative, Sydney will also share a special discount code for Bama x Avo apparel on her socials, just in time for holiday gifting.

ABOUT AVO:

AVO Clothing is a direct-to-consumer apparel brand that is made in the USA, built around premium-quality, soft and comfortable essentials – t-shirts, tanks, shorts, fleece tops, bottoms and leggings – redefining the intersection of collegiate fashion, women’s sports, and community impact.

By prioritizing craftsmanship and high-quality soft, cozy fabrics over margins and cultivating a community-first ecosystem, AVO has created exceptional demand while channeling its momentum into purpose-driven initiatives. AVO produces collegiate NIL capsule collections which directly proceeds women’s sports funds at partnering universities, empowering female student-athletes and their teams. Monthly drops are co-designed with student-athletes, sororities, and university partners to ensure each collection is relevant, authentic, and connected to the communities it serves.

Most recently, AVO launched its college influencer tour at the University of Alabama, hosting two home-game activations or pop-ups featuring Hallie Batchelder, Darcy McQueeny, Sydney Thomas, Sarah Ashlee Barker, Aaliyah Nye Ha-Ha Clinton-Dix, Trent Richardson, and Mary Serg.

AVO was developed and launched by Digital Brands Group, Inc. (DBG)—a NASDAQ-listed company (DBGI) based in Austin, TX, known for curating modern luxury lifestyle brands. DBG’s leadership, including CEO Hil Davis, guides AVO’s strategic direction and operational execution.

PRESS CONTACT:
avo@2pmsharp.com

FAQ

What is Digital Brands Group (DBGI) distributing at the Alabama vs Clemson game on December 3, 2025?

AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the game on December 3, 2025.

When and where will Sydney Thomas appear for the AVO pop-up event tied to DBGI (DBGI)?

Sydney Thomas will appear at the AVO pop-up on the Coleman Coliseum concourse on December 3, 2025, from 5:00 PM to 6:00 PM before the game.

How much royalty will Yea Alabama earn from AVO x Yea Alabama apparel tied to DBGI’s announcement?

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection.

Is the AVO x Yea Alabama partnership the first collaboration with Alabama for DBGI (DBGI)?

Yes. The announcement describes this as AVO’s first event partnership with the Alabama Crimson Tide basketball team.

Does the DBGI announcement mention NIL opportunities related to the AVO collaboration?

Yes. AVO and Yea Alabama said they are committed to generate future NIL market opportunities specifically for female student-athletes.