Deere & Company Announces Key Leadership Changes

Deere & Company (NYSE: DE) has announced significant leadership changes to advance its Smart Industrial Strategy.

Rhea-AI Summary

Deere & Company (NYSE: DE) has announced significant leadership changes to advance its Smart Industrial Strategy. The changes include three key appointments effective November 3: Deanna Kovar as president of Worldwide Agriculture & Turf Division: Production and Precision Ag, Justin Rose as president of Worldwide Agriculture & Turf Division: Small Agriculture and Turf, and Cory Reed as president of Lifecycle Solutions, Supply Management, and Customer Success.

These leadership appointments align with Deere's focus on delivering intelligent, connected machines and solutions to enhance customer value. Each leader brings specific expertise in their respective areas, from production-scale agriculture equipment to small agricultural and turf solutions, and customer support services.

Positive

• Strategic realignment of leadership to support Smart Industrial Strategy
• Internal promotions demonstrate strong succession planning
• Enhanced focus on precision agriculture and technology solutions

Negative

• None.

Argus Sep 2 session

-0.39% close to close Open Argus

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News Market Reaction – DE

On Sep 2, the day this news came out, DE closed 0.39% below the previous close.

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MOLINE, Ill., Sept. 2, 2025 /PRNewswire/ -- Deere & Company (NYSE: DE) has announced key leadership changes as it continues to advance its Smart Industrial Strategy to deliver intelligent, connected machines and solutions that enhance customer economic value.

"We're focused on building an experienced, purpose-driven leadership team dedicated to improving our customers' success," said John May, chairman and CEO of Deere & Company. "Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide."

Effective November 3, Deanna Kovar has been appointed president, Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets. In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment. Kovar was previously president of the company's Small Ag & Turf business.

Justin Rose will assume the role of president, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets. Rose will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere.

In addition, Cory Reed has been named president, Lifecycle Solutions, Supply Management, and Customer Success. Reed will manage Deere's global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide. Previously, he was president of the company's Production and Precision Ag business.

About John Deere:

It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.

For more information on Deere & Company, visit us at www.deere.com/en/news/.

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SOURCE John Deere Company

FAQ

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Who are the new leaders appointed at Deere & Company (NYSE: DE)?

Three new appointments were made: Deanna Kovar as president of Worldwide Agriculture & Turf Division: Production and Precision Ag, Justin Rose as president of Small Agriculture and Turf, and Cory Reed as president of Lifecycle Solutions.

When will the new leadership changes at Deere & Company take effect?

The leadership changes will take effect on November 3, 2025.

What will be Deanna Kovar's role at Deere & Company?

Deanna Kovar will serve as president of Worldwide Agriculture & Turf Division: Production and Precision Ag, overseeing major equipment and technology solutions for production-scale agriculture, including large tractors, harvesting, and crop care equipment.

How do these leadership changes align with Deere's strategy?

The changes align with Deere's Smart Industrial Strategy to deliver intelligent, connected machines and solutions that enhance customer economic value.

What are Justin Rose's responsibilities in his new role at Deere?

Justin Rose will oversee equipment and technology solutions for small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment.