Deere & Company Board Elects Brent Norwood as Chief Financial Officer
Deere & Company (NYSE: DE) elected Brent Norwood, 44, as senior vice president and chief financial officer, effective May 1, 2026.
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Rhea-AI Summary
Deere & Company (NYSE: DE) elected Brent Norwood, 44, as senior vice president and chief financial officer, effective May 1, 2026. Norwood joins the role after an internal and external search and more than 20 years of Deere and financial‑industry experience.
He previously led finance for Construction and Forestry and John Deere Power Systems, participated in acquisitions of Wirtgen and Blue River Technology, and helped shape Deere's Smart Industrial strategy and Leap Ambitions.
Positive
- Experienced internal hire with 20+ years at Deere
- Effective date is immediate: May 1, 2026
- Direct finance leadership experience in key divisions
Negative
- Transition risk from leadership change in finance
- No financial guidance or transitional plan disclosed
Details
News Market Reaction – DE
On May 1, the day this news came out, DE closed 2.14% below the previous close.
Data tracked by StockTitan Argus for the May 1 session.
Key Figures
- CFO age
- 44 years
- Age of incoming CFO Brent Norwood
- Industry experience
- More than 20 years
- Experience at Deere and in the financial industry
- Division finance role start
- Since 2023
- Vice president and finance director for Construction and Forestry and Power Systems
Historical Context
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Settlement of right-to-repair litigation with no finding of wrongdoing.
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Multi-year MLB partnership as Official Tractor with broad marketing plans.
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Quarterly dividend of $1.62 per share offering income return to investors.
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Reported first-quarter net income of $656 million.
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Announced five startups for 2026 Startup Collaborator focused on advanced tech.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
capital markets financial
equity research financial
leveraged buyouts financial
mergers and acquisitions financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
"Brent is a proven leader with deep financial expertise, strong strategic judgment, and a disciplined approach to capital allocation," said John C. May, chairman and chief executive officer of Deere & Company. "His experience and perspective will be critical as we execute our strategy and deliver long‑term value for our shareholders."
Norwood has more than 20 years of experience at Deere and in the financial industry. Since 2023, he has served as vice president and finance director for the company's Construction and Forestry division and John Deere Power Systems, with responsibility for financial planning and analysis, forecasting, capital budgeting, and strategic investments. He joined Deere as a program manager and later held roles in global marketing operations, corporate business development, and investor relations.
During his tenure, Norwood played an integral role in Deere's acquisitions of Wirtgen and Blue River Technology and later helped shape the early foundations of the company's Smart Industrial strategy and Leap Ambitions—goals designed to drive economic value and sustainability for customers. He was also recognized by Institutional Investor as the top investor relations professional and for the top investor relations program in the machinery sector.
Prior to joining Deere, Norwood worked in the investment industry, with experience spanning capital markets, equity research, and principal investing related to mergers and acquisitions, leveraged buyouts, and capital projects.
About Deere & Company
It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
For more information on Deere & Company, visit us at www.deere.com/en/news/.
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SOURCE John Deere Company
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